Question 1

Seeking media that confirm one's beliefs and attitudes is the basis of _____.

Accepted Answer

A)  uses and gratifications 
B)  agenda setting 
C)  cultivation theory 
D)  selective exposure 
A)  uses and gratifications 
B)  agenda setting 
C)  cultivation theory 
D)  selective exposure

Question 2

The V-chip was introduced to regulate political broadcasts and limit their publication during prime time television.

Accepted Answer

A) True 
 B)False

Question 3

If you believe that global warming is an environmental problem, ________ theories suggest that you will seek media messages that support that opinion.

Accepted Answer

A)  uses and gratifications 
B)  selective exposure 
C)  cultivation 
D)  agenda setting 
A)  uses and gratifications 
B)  selective exposure 
C)  cultivation 
D)  agenda setting

Question 4

Owners of TVs with a ________ can identify and block objectionable programming.

Accepted Answer

A)  V-chip 
B)  C-chip 
C)  P-chip 
D)  A-chip 
A)  V-chip 
B)  C-chip 
C)  P-chip 
D)  A-chip

Question 5

In terms of uses and gratifications theory, Jake started to watch The Amazing Race so that he could engage in the lunchtime discussion about the show with his coworkers. His use is based upon _____.

Accepted Answer

A)  information 
B)  personal identity 
C)  integration and social interaction 
D)  entertainment 
A)  information 
B)  personal identity 
C)  integration and social interaction 
D)  entertainment

Question 6

________ is a quantitative research method to examine the number of occurrences of particular phenomena such as instances of teenage sexuality in media.

Accepted Answer

A)  Polling 
B)  Content analysis 
C)  Survey 
D)  Ethnography 
A)  Polling 
B)  Content analysis 
C)  Survey 
D)  Ethnography

Question 7

Explain the four common areas of media activism today. What characterizes the concerns of activists within each area? What changes do you think are appropriate, if any?

Accepted Answer

Today, media activism has concentrated l

Question 8

Paula started to watch The L Word because she thought as a lesbian she should watch that TV show. Her use and gratification is likely based upon _____.

Accepted Answer

A)  information 
B)  personal identity 
C)  integration and social interaction 
D)  entertainment 
A)  information 
B)  personal identity 
C)  integration and social interaction 
D)  entertainment

Question 9

The amount of coverage of particular identities, such as White athletes, is one way that the media favors some identities over others.

Accepted Answer

A) True 
 B)False

Question 10

Examining the correlation between an audience's perception of reality and media coverage of those perceptions is the focus of ________

Accepted Answer

A)  uses and gratifications 
B)  cultivation theory 
C)  agenda setting capacity 
D)  linear model research 
A)  uses and gratifications 
B)  cultivation theory 
C)  agenda setting capacity 
D)  linear model research

Question 11

The ________ approach views media communication as a process that moves from one source to many receivers.

Accepted Answer

A)  mass media effects 
B)  linear model 
C)  uses and gratifications 
D)  cultivation 
A)  mass media effects 
B)  linear model 
C)  uses and gratifications 
D)  cultivation

Question 12

Cultivation theory argues that media _____.

Accepted Answer

A)  immersion enculturates people into shared beliefs about the world 
B)  creates a cultural divide and sense of ethnocentrism 
C)  are dominated by large corporations 
D)  sets cultural agendas 
A)  immersion enculturates people into shared beliefs about the world 
B)  creates a cultural divide and sense of ethnocentrism 
C)  are dominated by large corporations 
D)  sets cultural agendas

Question 13

Hurricane Katrina is an example of an) ________ because when it hit the Gulf Coast, regular TV programming was interrupted.

Accepted Answer

A)  media event 
B)  media text 
C)  media broadcast 
D)  hegemony 
A)  media event 
B)  media text 
C)  media broadcast 
D)  hegemony

Seeking media that confirm one's beliefs and attitudes is the basis of _____.

The V-chip was introduced to regulate political broadcasts and limit their publication during prime time television.

If you believe that global warming is an environmental problem, ________ theories suggest that you will seek media messages that support that opinion.

Owners of TVs with a ________ can identify and block objectionable programming.

In terms of uses and gratifications theory, Jake started to watch The Amazing Race so that he could engage in the lunchtime discussion about the show with his coworkers. His use is based upon _____.

________ is a quantitative research method to examine the number of occurrences of particular phenomena such as instances of teenage sexuality in media.

Explain the four common areas of media activism today. What characterizes the concerns of activists within each area? What changes do you think are appropriate, if any?

Paula started to watch The L Word because she thought as a lesbian she should watch that TV show. Her use and gratification is likely based upon _____.

The amount of coverage of particular identities, such as White athletes, is one way that the media favors some identities over others.

Examining the correlation between an audience's perception of reality and media coverage of those perceptions is the focus of ________

The ________ approach views media communication as a process that moves from one source to many receivers.

Cultivation theory argues that media _____.

Hurricane Katrina is an example of an) ________ because when it hit the Gulf Coast, regular TV programming was interrupted.

Introduction to Human Communication

Perspectives on Human Communication

Communicating Identities

Communicating, Perceiving, and Understanding

Verbal Communication

Nonverbal Communication

Listening and Responding

Communication Across Cultures

Communicating in Close Relationships

Small Group Communication

Communicating in Organizations

Rhetorical Communication

Communicating Through Social and Other Interactive Media

Filters

Exam 13: Mass Media and Communication

Seeking media that confirm one's beliefs and attitudes is the basis of _____.

The V-chip was introduced to regulate political broadcasts and limit their publication during prime time television.

If you believe that global warming is an environmental problem, ________ theories suggest that you will seek media messages that support that opinion.

Owners of TVs with a ________ can identify and block objectionable programming.

In terms of uses and gratifications theory, Jake started to watch The Amazing Race so that he could engage in the lunchtime discussion about the show with his coworkers. His use is based upon _____.

________ is a quantitative research method to examine the number of occurrences of particular phenomena such as instances of teenage sexuality in media.

Explain the four common areas of media activism today. What characterizes the concerns of activists within each area? What changes do you think are appropriate, if any?

Paula started to watch The L Word because she thought as a lesbian she should watch that TV show. Her use and gratification is likely based upon _____.

The amount of coverage of particular identities, such as White athletes, is one way that the media favors some identities over others.

Examining the correlation between an audience's perception of reality and media coverage of those perceptions is the focus of ________

The ________ approach views media communication as a process that moves from one source to many receivers.

Cultivation theory argues that media _____.

Hurricane Katrina is an example of an) ________ because when it hit the Gulf Coast, regular TV programming was interrupted.

Introduction to Human Communication

Perspectives on Human Communication

Communicating Identities

Communicating, Perceiving, and Understanding

Verbal Communication

Nonverbal Communication

Listening and Responding

Communication Across Cultures

Communicating in Close Relationships

Small Group Communication

Communicating in Organizations

Rhetorical Communication

Communicating Through Social and Other Interactive Media

Filters