Chat with AIExam 13: Mass Media and Communication
In the United States, the fact that we see only those shows which garner enough interest for advertisers to support demonstrates the concept of a ________ economy.
(77) 
Verifiedpolitical
Explain cultivation theory and provide examples of predictions made by the theory, and provide examples of research that has been conducted using the theory.
(93) VerifiedCultivation theory proposes that long-term immersion in a media environment leads to "cultivation," or enculturation, into shared beliefs about the world. Unlike other approaches that focus on specific media messages, television programs, movies, or other kinds of text, "Cultivation analysis is concerned with the more general and pervasive consequences of cumulative exposure to cultural media" Morgan & Signorielli, 1990, p. 16). Initiated by George Gerbner 2002) and his colleagues, cultivation analysis seeks to uncover how television, in particular, influences those who are heavy viewers. Those who watch television news, the theory goes, will share certain beliefs or distortions about the world. Moreover, this theory argues that media coverage shapes attitudes about one's own society and the issues it faces. For example, although crime rates have gone down overall in recent years, many U.S. Americans feel more insecure than ever. In their study on fear of crime, Daniel Romer, Kathleen Hall Jamieson, and Sean Aday 2003) surveyed 2,300 Philadelphia residents. Within that population group, they found a relationship between the widespread belief that crime is a significant problem and the amount of local television news coverage of crimes. The point of the study is that Philadelphia media coverage cultivates attitudes and beliefs that shape everyday life in Philadelphia, with a key element of daily life being an exaggerated fear of crime.
Celebrities are not likely to create media events.
(87) VerifiedFalse
Expressing ethical concerns about media coverage is an example of media _____.
(69) ________ is the process by which media consumers submit to particular understandings put forth by the media, seen most clearly in how society understands masculinity and femininity through mediated images.
(73) The practice of organizing to communicate displeasure with certain media images and messages is called ________.
(79) The Hays Code, which governs media content, is still in effect today.
(88) Active agents are active seekers but not resisters of mediated messages.
(84) Cultivation theory suggests that heavy TV viewers will have amore accurate understanding of the world's events.
(85) The term ________ applies to those occasions or catastrophes that are broadcast by the media and interrupt regular programming.
(87) An) ________ is the message of a television show, advertisement, or movie.
(73) Susan doesn't have time to go to many movies or to watch TV because of her school responsibilities. Consequently, she reads the magazine Entertainment Weekly so that she can converse knowledgably with her friends and colleagues. According to uses and gratifications theory, this is an example of media being selected for the purpose of _____.
(78) The Federal Communications Commission is more likely to fine a broadcaster for airing indecent programming as opposed to violent programming.
(80) ________ suggests that heavy TV viewers will have a distorted view of the world.
(85) Content analyses of media tend to analyze fewer texts but offer richer analyses.
(77) ________ is an approach to understanding media that focuses on some specific aspect of the content of a text or group of texts.
(75) Media activism involves organizing to communicate displeasure with certain media images and messages.
(90) ________ communication refers to communication that is transmitted through a channel, such as television, film, radio, and print.
(77) Describe three ways in which individuals can become more effective consumers of media messages.
(88) 
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