Question 1

The market opportunity for the telecom sector in Africa is limited because the people are too poor,and it is too risky to do business there.

Accepted Answer

A) True 
 B)False

Question 2

The term "m-commerce" is used to describe:

Accepted Answer

A) the use of Internet in commerce. 
B) the use of web.com in commerce. 
C) the use of credit cards in commerce. 
D) the use of money in commerce. 
E) the use of cell phones in commerce. 
A) the use of Internet in commerce. 
B) the use of web.com in commerce. 
C) the use of credit cards in commerce. 
D) the use of money in commerce. 
E) the use of cell phones in commerce.

Question 3

Ideally,each country-specific site should reflect all of the following except:

Accepted Answer

A) local culture. 
B) language usage. 
C) customs. 
D) universal shopping cart icon. 
E) brand identity. 
A) local culture. 
B) language usage. 
C) customs. 
D) universal shopping cart icon. 
E) brand identity.

Question 4

Although IBM tried to regain its position by creating its first PC,it was slow to recognize the growing demand for laptops.

Accepted Answer

A) True 
 B)False

Question 5

As a result of the digital revolution,a variety of companies in all parts of the world are developing a new generation of products,services,and technologies;which include all of the following except:

Accepted Answer

A) broadband network. 
B) mobile commerce. 
C) wireless connectivity. 
D) smart cell phones. 
E) landline connectivity. 
A) broadband network. 
B) mobile commerce. 
C) wireless connectivity. 
D) smart cell phones. 
E) landline connectivity.

Question 6

Smartphones that are equipped with global positioning system can determine the users' exact geographic position.This capability has created new opportunity for marketers by using all of the following innovative means except:

Accepted Answer

A) text messages can be sent to smartphone users who are in the vicinity. 
B) offering special deals to smartphone users who happen to be in the vicinity. 
C) promoting mobile campaigns which will reach smartphone users. 
D) obtaining demographic information through the smartphone users. 
E) locate smartphone users for delivering products or services. 
A) text messages can be sent to smartphone users who are in the vicinity. 
B) offering special deals to smartphone users who happen to be in the vicinity. 
C) promoting mobile campaigns which will reach smartphone users. 
D) obtaining demographic information through the smartphone users. 
E) locate smartphone users for delivering products or services.

Question 7

The Web site's architecture should be flexible enough to allow all of the following except:

Accepted Answer

A) different dates. 
B) currency. 
C) money formatting. 
D) local culture. 
E) privacy. 
A) different dates. 
B) currency. 
C) money formatting. 
D) local culture. 
E) privacy.

Question 8

According to Christensen's five principles of disruptive innovations,the following statement is not true:

Accepted Answer

A) companies depend on customers and investors for resources. 
B) small markets solve the growth needs of large companies. 
C) markets that don't exist can't be analyzed. 
D) an organization's capabilities define its disabilities. 
E) technology supply may not equal market demand. 
A) companies depend on customers and investors for resources. 
B) small markets solve the growth needs of large companies. 
C) markets that don't exist can't be analyzed. 
D) an organization's capabilities define its disabilities. 
E) technology supply may not equal market demand.

Question 9

Wunderman and Digitas are:

Accepted Answer

A) popular Internet auction sites in Japan. 
B) leading digital agencies. 
C) European companies with highly rated Web sites. 
D) competing standards for wireless connectivity. 
E) popular digital media products. 
A) popular Internet auction sites in Japan. 
B) leading digital agencies. 
C) European companies with highly rated Web sites. 
D) competing standards for wireless connectivity. 
E) popular digital media products.

Question 10

According to a recent "digital opportunity index" published by the United Nations,Japan leads the world in providing its citizens with access to information and communications technologies (ICT).

Accepted Answer

A) True 
 B)False

Question 11

BMW Assist and BMW Teleservices are using telematics system,which provides all of the following benefits except:

Accepted Answer

A) access to a wide range of information and services. 
B) information about pricing. 
C) help in booking hotel rooms. 
D) help in restaurant reservation. 
E) help in downloading music. 
A) access to a wide range of information and services. 
B) information about pricing. 
C) help in booking hotel rooms. 
D) help in restaurant reservation. 
E) help in downloading music.

Question 12

As Pandora CEO Joe Kennedy recently remarked,"The good news is that the Internet is global;however,the bad news is that copyright law is country by country."

Accepted Answer

A) True 
 B)False

Question 13

"The worldwide success of Apple's iTunes Store has generated a backlash of sorts." Explain why this statement is true giving examples.

Accepted Answer

It is true that the worldwide success of

Question 14

According to innovation expert Clayton Christensen an organization's capabilities define its disabilities.

Accepted Answer

A) True 
 B)False

Question 15

The country which boasts the world's fastest average Internet speed is:

Accepted Answer

A) Russia. 
B) China. 
C) South Korea. 
D) India. 
E) Japan. 
A) Russia. 
B) China. 
C) South Korea. 
D) India. 
E) Japan.

Question 16

While South Korea is considered as "ready for tomorrow" in terms of Internet Speed,countries which are "below today's applications threshold" include all of the following except:

Accepted Answer

A) the United States. 
B) Germany. 
C) India. 
D) Hong Kong. 
E) China. 
A) the United States. 
B) Germany. 
C) India. 
D) Hong Kong. 
E) China.

Question 17

According to various statistics,South Korea leads the world in providing its citizens with access to information and communications technologies.Discuss how Korea could lead the world in technology and why the United States has taken a relatively slow start,particularly in spreading the broadband technology.

Accepted Answer

South Korea leads the world in broadband

Question 18

Which of the following is not a critical issue for a company whose management intends to engage in e-commerce?

Accepted Answer

A) privacy 
B) credit card fraud in developing countries 
C) ensuring that logos and other brand identity elements are consistent with local preferences 
D) ensuring a company's ASCII system supports a particular language 
E) the availability of hot spots for Wi-Fi 
A) privacy 
B) credit card fraud in developing countries 
C) ensuring that logos and other brand identity elements are consistent with local preferences 
D) ensuring a company's ASCII system supports a particular language 
E) the availability of hot spots for Wi-Fi

Question 19

"Cloud computing" is different from currently available technologies in all of the following aspects except:

Accepted Answer

A) it is performed "in the cloud." 
B) applications are delivered through Web browser. 
C) it is installed in the computer's hard drive. 
D) computer files can be accessed remotely. 
E) archives are stored on massive remote servers. 
A) it is performed "in the cloud." 
B) applications are delivered through Web browser. 
C) it is installed in the computer's hard drive. 
D) computer files can be accessed remotely. 
E) archives are stored on massive remote servers.

Question 20

Which of the following principles of disruptive innovation pertains to the notion of agnostic marketing?

Accepted Answer

A) Companies depend on customers for resources. 
B) Small markets don't satisfy the growth needs of large companies. 
C) Markets that don't exist can't be analyzed. 
D) Technology supply may not equal market demand. 
E) A company's capabilities define its weaknesses. 
A) Companies depend on customers for resources. 
B) Small markets don't satisfy the growth needs of large companies. 
C) Markets that don't exist can't be analyzed. 
D) Technology supply may not equal market demand. 
E) A company's capabilities define its weaknesses.

The market opportunity for the telecom sector in Africa is limited because the people are too poor,and it is too risky to do business there.

The term "m-commerce" is used to describe:

Ideally,each country-specific site should reflect all of the following except:

Although IBM tried to regain its position by creating its first PC,it was slow to recognize the growing demand for laptops.

As a result of the digital revolution,a variety of companies in all parts of the world are developing a new generation of products,services,and technologies;which include all of the following except:

Smartphones that are equipped with global positioning system can determine the users' exact geographic position.This capability has created new opportunity for marketers by using all of the following innovative means except:

The Web site's architecture should be flexible enough to allow all of the following except:

According to Christensen's five principles of disruptive innovations,the following statement is not true:

Wunderman and Digitas are:

According to a recent "digital opportunity index" published by the United Nations,Japan leads the world in providing its citizens with access to information and communications technologies (ICT).

BMW Assist and BMW Teleservices are using telematics system,which provides all of the following benefits except:

As Pandora CEO Joe Kennedy recently remarked,"The good news is that the Internet is global;however,the bad news is that copyright law is country by country."

"The worldwide success of Apple's iTunes Store has generated a backlash of sorts." Explain why this statement is true giving examples.

According to innovation expert Clayton Christensen an organization's capabilities define its disabilities.

The country which boasts the world's fastest average Internet speed is:

While South Korea is considered as "ready for tomorrow" in terms of Internet Speed,countries which are "below today's applications threshold" include all of the following except:

Which of the following is not a critical issue for a company whose management intends to engage in e-commerce?

"Cloud computing" is different from currently available technologies in all of the following aspects except:

Which of the following principles of disruptive innovation pertains to the notion of agnostic marketing?

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing,investment,and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions Ii: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters

Exam 15: Global Marketing and the Digital Revolution

The market opportunity for the telecom sector in Africa is limited because the people are too poor,and it is too risky to do business there.

The term "m-commerce" is used to describe:

Ideally,each country-specific site should reflect all of the following except:

Although IBM tried to regain its position by creating its first PC,it was slow to recognize the growing demand for laptops.

As a result of the digital revolution,a variety of companies in all parts of the world are developing a new generation of products,services,and technologies;which include all of the following except:

Smartphones that are equipped with global positioning system can determine the users' exact geographic position.This capability has created new opportunity for marketers by using all of the following innovative means except:

The Web site's architecture should be flexible enough to allow all of the following except:

According to Christensen's five principles of disruptive innovations,the following statement is not true:

Wunderman and Digitas are:

According to a recent "digital opportunity index" published by the United Nations,Japan leads the world in providing its citizens with access to information and communications technologies (ICT).

BMW Assist and BMW Teleservices are using telematics system,which provides all of the following benefits except:

As Pandora CEO Joe Kennedy recently remarked,"The good news is that the Internet is global;however,the bad news is that copyright law is country by country."

"The worldwide success of Apple's iTunes Store has generated a backlash of sorts." Explain why this statement is true giving examples.

According to innovation expert Clayton Christensen an organization's capabilities define its disabilities.

The country which boasts the world's fastest average Internet speed is:

While South Korea is considered as "ready for tomorrow" in terms of Internet Speed,countries which are "below today's applications threshold" include all of the following except:

Which of the following is not a critical issue for a company whose management intends to engage in e-commerce?

"Cloud computing" is different from currently available technologies in all of the following aspects except:

Which of the following principles of disruptive innovation pertains to the notion of agnostic marketing?

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing,investment,and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions Ii: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters