Question 1

________ are online retail operations that allow customers to purchase goods and services.

Accepted Answer

A) Promotion sites 
B) Matrix sites 
C) Transfer sites 
D) Transaction sites 
E) Content sites 
A) Promotion sites 
B) Matrix sites 
C) Transfer sites 
D) Transaction sites 
E) Content sites

Question 2

Robert Noyce and Jack Kilby are pioneers in the digital revolution.What contribution did they make?

Accepted Answer

A) They invented the transistor. 
B) They invented the spreadsheet. 
C) They invented the first digital computer. 
D) They invented the silicon chip. 
E) They invented the Internet. 
A) They invented the transistor. 
B) They invented the spreadsheet. 
C) They invented the first digital computer. 
D) They invented the silicon chip. 
E) They invented the Internet.

Question 3

What is m-commerce,and what are some of the technological innovations that fall under this type of commerce?

Accepted Answer

"Mobile commerce" or "m-commerce" is the

Question 4

Excluding China,which does not allow Google to publish figures regarding its requests for information,the government which had the largest requests for information is:

Accepted Answer

A) Brazilian. 
B) Indian. 
C) American. 
D) Japanese. 
E) Taiwanese. 
A) Brazilian. 
B) Indian. 
C) American. 
D) Japanese. 
E) Taiwanese.

Question 5

Although it is certainly possible for European consumers to browse Amazon.com's U.S.site,they prefer a direct link to a site with a local domain name.All of the following are possible reasons for such behavior except:

Accepted Answer

A) the Web site of choice will be one that quotes prices in euros. 
B) the Web site of choice will be that which offers a product selection tailored to local tastes. 
C) the preference will be for the Web site which ships from local distribution points. 
D) due to price fluctuations the preference will be for the Web site that quotes prices in U.S.dollars. 
E) the preference will be for sites that are in their own language. 
A) the Web site of choice will be one that quotes prices in euros. 
B) the Web site of choice will be that which offers a product selection tailored to local tastes. 
C) the preference will be for the Web site which ships from local distribution points. 
D) due to price fluctuations the preference will be for the Web site that quotes prices in U.S.dollars. 
E) the preference will be for sites that are in their own language.

Question 6

According to the innovator's dilemma:

Accepted Answer

A) the computing power of a microprocessor doubles every 18 months. 
B) markets that don't exist can't be analyzed. 
C) well-managed companies that listen and respond to needs of established customers may miss opportunities to innovate. 
D) regulation of e-commerce activities will increase at a rate that is directly proportional to the growth of e-commerce revenues. 
E) innovations are copied soon after they are discovered. 
A) the computing power of a microprocessor doubles every 18 months. 
B) markets that don't exist can't be analyzed. 
C) well-managed companies that listen and respond to needs of established customers may miss opportunities to innovate. 
D) regulation of e-commerce activities will increase at a rate that is directly proportional to the growth of e-commerce revenues. 
E) innovations are copied soon after they are discovered.

Question 7

________ is the term that refers to the merging of different industries such as computers,photography,and motion pictures.

Accepted Answer

A) Value networks 
B) Convergence 
C) Disruptive technology 
D) Telematics 
E) Agnostic marketing 
A) Value networks 
B) Convergence 
C) Disruptive technology 
D) Telematics 
E) Agnostic marketing

Question 8

The digital revolution is a paradigm shift resulting from technological advances that allow for the digitalization of analog sources of information,sounds,and images.

Accepted Answer

A) True 
 B)False

Question 9

Industry experts expect marketers to integrate SMS with communication via other digital channels,such as the Internet and e-mail.

Accepted Answer

A) True 
 B)False

Question 10

The digital revolution is causing dramatic,disruptive changes in industry structures.

Accepted Answer

A) True 
 B)False

Question 11

Describe the principles developed by Christensen in order to help managers recognize the innovator's dilemma and develop appropriate responses to environmental change.

Accepted Answer

To help managers recognize the innovator

Question 12

Brandwidth determines the range of frequencies that can pass over a given transmission channel.

Accepted Answer

A) True 
 B)False

Question 13

Web sites can be classified by purpose as represented by the term:

Accepted Answer

A) matrix sites. 
B) international sites. 
C) geographic sites. 
D) promotion sites. 
E) regional sites. 
A) matrix sites. 
B) international sites. 
C) geographic sites. 
D) promotion sites. 
E) regional sites.

Question 14

According to innovation expert Clayton Christensen,the creation of the Internet represented a disruptive technology for Dell Computer.

Accepted Answer

A) True 
 B)False

Question 15

Streaming media represents a huge market opportunity for the video game industry.

Accepted Answer

A) True 
 B)False

Question 16

"Small markets don't solve the growth needs of large companies" and "markets that don't exist can't be analyzed" are two principles of disruptive innovation.These principles are integral to:

Accepted Answer

A) the five forces model. 
B) the flagship model. 
C) strategic intent. 
D) the innovator's dilemma. 
E) the innovator's dream. 
A) the five forces model. 
B) the flagship model. 
C) strategic intent. 
D) the innovator's dilemma. 
E) the innovator's dream.

Question 17

Apple's iTunes Music Store was a global transaction site effective day one of its launch.

Accepted Answer

A) True 
 B)False

Question 18

Which is the top Digital Agency Network based on 2012 Interactive Marketing Revenue?

Accepted Answer

A) OgilvyInteractive (WPP) 
B) SapientNitro (Sapient Corp. ) 
C) Digitas (Publicis) 
D) Razorfish (Publicis) 
E) Wunderman (WPP) 
A) OgilvyInteractive (WPP) 
B) SapientNitro (Sapient Corp. ) 
C) Digitas (Publicis) 
D) Razorfish (Publicis) 
E) Wunderman (WPP)

Question 19

One of the problems with Web site sales is credit card fraud.All of the following countries are those where fraud is rampant except:

Accepted Answer

A) Indonesia. 
B) Russia. 
C) Croatia. 
D) Malaysia. 
E) Bosnia. 
A) Indonesia. 
B) Russia. 
C) Croatia. 
D) Malaysia. 
E) Bosnia.

Question 20

Ironically,Motorola,a key player in the cell phone business,could have been first to market with a cell phone camera.

Accepted Answer

A) True 
 B)False

________ are online retail operations that allow customers to purchase goods and services.

Robert Noyce and Jack Kilby are pioneers in the digital revolution.What contribution did they make?

What is m-commerce,and what are some of the technological innovations that fall under this type of commerce?

Excluding China,which does not allow Google to publish figures regarding its requests for information,the government which had the largest requests for information is:

Although it is certainly possible for European consumers to browse Amazon.com's U.S.site,they prefer a direct link to a site with a local domain name.All of the following are possible reasons for such behavior except:

According to the innovator's dilemma:

________ is the term that refers to the merging of different industries such as computers,photography,and motion pictures.

The digital revolution is a paradigm shift resulting from technological advances that allow for the digitalization of analog sources of information,sounds,and images.

Industry experts expect marketers to integrate SMS with communication via other digital channels,such as the Internet and e-mail.

The digital revolution is causing dramatic,disruptive changes in industry structures.

Describe the principles developed by Christensen in order to help managers recognize the innovator's dilemma and develop appropriate responses to environmental change.

Brandwidth determines the range of frequencies that can pass over a given transmission channel.

Web sites can be classified by purpose as represented by the term:

According to innovation expert Clayton Christensen,the creation of the Internet represented a disruptive technology for Dell Computer.

Streaming media represents a huge market opportunity for the video game industry.

"Small markets don't solve the growth needs of large companies" and "markets that don't exist can't be analyzed" are two principles of disruptive innovation.These principles are integral to:

Apple's iTunes Music Store was a global transaction site effective day one of its launch.

Which is the top Digital Agency Network based on 2012 Interactive Marketing Revenue?

One of the problems with Web site sales is credit card fraud.All of the following countries are those where fraud is rampant except:

Ironically,Motorola,a key player in the cell phone business,could have been first to market with a cell phone camera.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing,investment,and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions Ii: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters

Exam 15: Global Marketing and the Digital Revolution

________ are online retail operations that allow customers to purchase goods and services.

Robert Noyce and Jack Kilby are pioneers in the digital revolution.What contribution did they make?

What is m-commerce,and what are some of the technological innovations that fall under this type of commerce?

Excluding China,which does not allow Google to publish figures regarding its requests for information,the government which had the largest requests for information is:

Although it is certainly possible for European consumers to browse Amazon.com's U.S.site,they prefer a direct link to a site with a local domain name.All of the following are possible reasons for such behavior except:

According to the innovator's dilemma:

________ is the term that refers to the merging of different industries such as computers,photography,and motion pictures.

The digital revolution is a paradigm shift resulting from technological advances that allow for the digitalization of analog sources of information,sounds,and images.

Industry experts expect marketers to integrate SMS with communication via other digital channels,such as the Internet and e-mail.

The digital revolution is causing dramatic,disruptive changes in industry structures.

Describe the principles developed by Christensen in order to help managers recognize the innovator's dilemma and develop appropriate responses to environmental change.

Brandwidth determines the range of frequencies that can pass over a given transmission channel.

Web sites can be classified by purpose as represented by the term:

According to innovation expert Clayton Christensen,the creation of the Internet represented a disruptive technology for Dell Computer.

Streaming media represents a huge market opportunity for the video game industry.

"Small markets don't solve the growth needs of large companies" and "markets that don't exist can't be analyzed" are two principles of disruptive innovation.These principles are integral to:

Apple's iTunes Music Store was a global transaction site effective day one of its launch.

Which is the top Digital Agency Network based on 2012 Interactive Marketing Revenue?

One of the problems with Web site sales is credit card fraud.All of the following countries are those where fraud is rampant except:

Ironically,Motorola,a key player in the cell phone business,could have been first to market with a cell phone camera.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing,investment,and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions Ii: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters