Question 1

Which of the following is not an example of location-based services?

Accepted Answer

A)  Foursquare 
B)  Google Maps 
C)  Waze 
D)  Uber 
E)  Netflix 
A)  Foursquare 
B)  Google Maps 
C)  Waze 
D)  Uber 
E)  Netflix

Question 2

As described in the opening case, what is the primary business model employed by YouTube?

Accepted Answer

A)  Portal 
B)  E-tailer 
C)  Content provider 
D)  Transaction broker 
E)  Market creator 
A)  Portal 
B)  E-tailer 
C)  Content provider 
D)  Transaction broker 
E)  Market creator

Question 3

What are geosocial services and how are they being used?

Accepted Answer

Geosocial services help you find friends

Question 4

What are digital goods, and how does the Internet impact the market for digital goods?

Accepted Answer

Digital goods are goods that can be deli

Question 5

Which of the following statements about exchanges is not true?

Accepted Answer

A)  Exchanges are independently owned third-party Net marketplaces. 
B)  Some exchanges provide vertical markets. 
C)  Exchanges are the most successful form of B2B commerce. 
D)  Some exchanges enable a spot market. 
E)  Go2Paper is an example of an exchange. 
A)  Exchanges are independently owned third-party Net marketplaces. 
B)  Some exchanges provide vertical markets. 
C)  Exchanges are the most successful form of B2B commerce. 
D)  Some exchanges enable a spot market. 
E)  Go2Paper is an example of an exchange.

Question 6

In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services.

Accepted Answer

A)  free/freemium 
B)  subscription 
C)  transaction fee 
D)  affiliate 
E)  sales 
A)  free/freemium 
B)  subscription 
C)  transaction fee 
D)  affiliate 
E)  sales

Question 7

In general, for digital goods, the marginal cost of producing another unit is about zero.

Accepted Answer

A) True 
 B)False

Question 8

Removing the business process layers in a distribution channel is called:

Accepted Answer

A)  disintermediation. 
B)  BPR. 
C)  market segmentation. 
D)  network effects. 
E)  market transparency. 
A)  disintermediation. 
B)  BPR. 
C)  market segmentation. 
D)  network effects. 
E)  market transparency.

Question 9

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):

Accepted Answer

A)  exchange. 
B)  marketspace. 
C)  online marketplace. 
D)  e-hub. 
E)  net marketplace. 
A)  exchange. 
B)  marketspace. 
C)  online marketplace. 
D)  e-hub. 
E)  net marketplace.

Question 10

You have been hired as a marketing consultant by a law firm in Los Angeles that specializes in juvenile justice. What ways can you use the Internet as a marketing tool and to advertise the firm's services?

Accepted Answer

Student answers will vary. A sample answ

Question 11

Cost transparency refers to the ability of consumers to discover what merchants actually pay for products.

Accepted Answer

A) True 
 B)False

Question 12

Podcasting allows subscribers to listen to live, streaming radio and other audio content.

Accepted Answer

A) True 
 B)False

Question 13

Define location-based services and describe the main categories of these services. Which of the categories do you feel has the most potential in terms of e-commerce revenues, and why?

Accepted Answer

Location-based services are services tha

Question 14

What is dynamic pricing and how is it used in e-commerce?

Accepted Answer

In dynamic pricing, the price of a produ

Question 15

You are consulting for Lucky's, a chain of gas stations. What types of e-commerce opportunities, if any, are relevant to Lucky's? Could Lucky's make use of any Internet business models for this opportunity?

Accepted Answer

Student answers will vary. A sample answ

Question 16

What are the steps involved in developing an e-commerce presence for a start-up company?

Accepted Answer

A one-year timeline for developing an e-

Question 17

Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet?

Accepted Answer

A)  B2C e-commerce 
B)  B2B e-commerce 
C)  C2C e-commerce 
D)  M-commerce 
E)  P2P e-commerce 
A)  B2C e-commerce 
B)  B2B e-commerce 
C)  C2C e-commerce 
D)  M-commerce 
E)  P2P e-commerce

Question 18

eBay is an example of the market creator business model.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is a milestone for the website development phase of building an e-commerce presence?

Accepted Answer

A)  Web mission statement 
B)  Social media plan 
C)  Website plan 
D)  Web presence map 
E)  Functional website 
A)  Web mission statement 
B)  Social media plan 
C)  Website plan 
D)  Web presence map 
E)  Functional website

Question 20

Which of the following is an example of a direct good in the automobile industry?

Accepted Answer

A)  Computer equipment 
B)  Paper 
C)  Office furniture 
D)  Roofing shingles 
E)  Sheet steel 
A)  Computer equipment 
B)  Paper 
C)  Office furniture 
D)  Roofing shingles 
E)  Sheet steel

Which of the following is not an example of location-based services?

As described in the opening case, what is the primary business model employed by YouTube?

What are geosocial services and how are they being used?

What are digital goods, and how does the Internet impact the market for digital goods?

Which of the following statements about exchanges is not true?

In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services.

In general, for digital goods, the marginal cost of producing another unit is about zero.

Removing the business process layers in a distribution channel is called:

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):

You have been hired as a marketing consultant by a law firm in Los Angeles that specializes in juvenile justice. What ways can you use the Internet as a marketing tool and to advertise the firm's services?

Cost transparency refers to the ability of consumers to discover what merchants actually pay for products.

Podcasting allows subscribers to listen to live, streaming radio and other audio content.

Define location-based services and describe the main categories of these services. Which of the categories do you feel has the most potential in terms of e-commerce revenues, and why?

What is dynamic pricing and how is it used in e-commerce?

You are consulting for Lucky's, a chain of gas stations. What types of e-commerce opportunities, if any, are relevant to Lucky's? Could Lucky's make use of any Internet business models for this opportunity?

What are the steps involved in developing an e-commerce presence for a start-up company?

Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet?

eBay is an example of the market creator business model.

Which of the following is a milestone for the website development phase of building an e-commerce presence?

Which of the following is an example of a direct good in the automobile industry?

Business Information Systems in Your Career

Global E-Business and Collaboration

Achieving Competitive Advantage With Information Systems

Ethical and Social Issues in Information Systems

It Infrastructure: Hardware and Software

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Improving Decision Making and Managing Knowledge

Building Information Systems and Managing Projects

Filters

Exam 10: E-Commerce: Digital Markets, Digital Goods

Which of the following is not an example of location-based services?

As described in the opening case, what is the primary business model employed by YouTube?

What are geosocial services and how are they being used?

What are digital goods, and how does the Internet impact the market for digital goods?

Which of the following statements about exchanges is not true?

In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services.

In general, for digital goods, the marginal cost of producing another unit is about zero.

Removing the business process layers in a distribution channel is called:

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):

You have been hired as a marketing consultant by a law firm in Los Angeles that specializes in juvenile justice. What ways can you use the Internet as a marketing tool and to advertise the firm's services?

Cost transparency refers to the ability of consumers to discover what merchants actually pay for products.

Podcasting allows subscribers to listen to live, streaming radio and other audio content.

Define location-based services and describe the main categories of these services. Which of the categories do you feel has the most potential in terms of e-commerce revenues, and why?

What is dynamic pricing and how is it used in e-commerce?

You are consulting for Lucky's, a chain of gas stations. What types of e-commerce opportunities, if any, are relevant to Lucky's? Could Lucky's make use of any Internet business models for this opportunity?

What are the steps involved in developing an e-commerce presence for a start-up company?

Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet?

eBay is an example of the market creator business model.

Which of the following is a milestone for the website development phase of building an e-commerce presence?

Which of the following is an example of a direct good in the automobile industry?

Business Information Systems in Your Career

Global E-Business and Collaboration

Achieving Competitive Advantage With Information Systems

Ethical and Social Issues in Information Systems

It Infrastructure: Hardware and Software

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Improving Decision Making and Managing Knowledge

Building Information Systems and Managing Projects

Filters