Question 1

Retail consumer e-commerce is growing at double-digit rates.

Accepted Answer

A) True 
 B)False  True

Question 2

Information density refers to the:

Accepted Answer

A)  richness-complexity and content-of a message. 
B)  total amount and quantity of information delivered to consumers by merchants. 
C)  total amount and quantity of information available to all market participants. 
D)  amount of information available to reduce price transparency. 
E)  amount of physical storage space needed to store data about a specific entity, such as a product or consumer. 
A)  richness-complexity and content-of a message. 
B)  total amount and quantity of information delivered to consumers by merchants. 
C)  total amount and quantity of information available to all market participants. 
D)  amount of information available to reduce price transparency. 
E)  amount of physical storage space needed to store data about a specific entity, such as a product or consumer. C

Question 3

Which of the following Internet business models involves a merchant creating an online digital environment that enables people with like interests to share information?

Accepted Answer

A)  Community provider 
B)  Service provider 
C)  Market creator 
D)  Transaction broker 
E)  Portal 
A)  Community provider 
B)  Service provider 
C)  Market creator 
D)  Transaction broker 
E)  Portal A

Question 4

Describe the use of personalization and customization in e-commerce. What business value do these techniques have?

Accepted Answer

In personalization, merchants can target

Question 5

Which of the following best describes the digital social graph?

Accepted Answer

A)  A person's direct and indirect relationships 
B)  All of a person's closest digital relationships 
C)  A collection of millions of personal social graphs 
D)  All of the online and offline relationships a person has 
E)  All of the relationships in an online community 
A)  A person's direct and indirect relationships 
B)  All of a person's closest digital relationships 
C)  A collection of millions of personal social graphs 
D)  All of the online and offline relationships a person has 
E)  All of the relationships in an online community

Question 6

Facebook's Like button is an example of which of the following?

Accepted Answer

A)  Social sign-on 
B)  Collaborative shopping 
C)  Network notification 
D)  Social search 
E)  Newsfeed 
A)  Social sign-on 
B)  Collaborative shopping 
C)  Network notification 
D)  Social search 
E)  Newsfeed

Question 7

The Internet increases information asymmetry.

Accepted Answer

A) True 
 B)False

Question 8

All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.

Accepted Answer

A) True 
 B)False

Question 9

When did e-commerce begin?

Accepted Answer

A)  1965 
B)  1983 
C)  1995 
D)  1999 
E)  2000 
A)  1965 
B)  1983 
C)  1995 
D)  1999 
E)  2000

Question 10

Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

Accepted Answer

A) True 
 B)False

Question 11

Geoadvertising sends ads to users based on their:

Accepted Answer

A)  GPS locations. 
B)  home addresses. 
C)  shopping preferences. 
D)  website behaviors. 
E)  Google Maps settings. 
A)  GPS locations. 
B)  home addresses. 
C)  shopping preferences. 
D)  website behaviors. 
E)  Google Maps settings.

Question 12

The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called:

Accepted Answer

A)  e-procurement. 
B)  SCM. 
C)  procurement. 
D)  distribution 
E)  production. 
A)  e-procurement. 
B)  SCM. 
C)  procurement. 
D)  distribution 
E)  production.

Question 13

Which of the following is not one of four types of presence to be considered when building an e-commerce presence?

Accepted Answer

A)  Offline media 
B)  Websites 
C)  Social media 
D)  Corporate 
E)  E-mail 
A)  Offline media 
B)  Websites 
C)  Social media 
D)  Corporate 
E)  E-mail

Question 14

Selling the same goods to different targeted groups at different prices is called:

Accepted Answer

A)  cost customization. 
B)  cost optimization. 
C)  price gouging. 
D)  cost personalization. 
E)  price discrimination. 
A)  cost customization. 
B)  cost optimization. 
C)  price gouging. 
D)  cost personalization. 
E)  price discrimination.

Question 15

Advertising networks track a user's behavior at thousands of websites.

Accepted Answer

A) True 
 B)False

Question 16

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.

Accepted Answer

A)  geosocial 
B)  geoinformation 
C)  geoadvertising 
D)  geomapping 
E)  geolocating 
A)  geosocial 
B)  geoinformation 
C)  geoadvertising 
D)  geomapping 
E)  geolocating

Question 17

Compared to traditional goods, digital goods have:

Accepted Answer

A)  greater pricing flexibility. 
B)  higher delivery costs. 
C)  lower production costs. 
D)  higher inventory costs. 
E)  higher marginal costs. 
A)  greater pricing flexibility. 
B)  higher delivery costs. 
C)  lower production costs. 
D)  higher inventory costs. 
E)  higher marginal costs.

Question 18

Which of the following is a milestone for the Phase 1: Planning phase of developing an e-commerce presence?

Accepted Answer

A)  Website plan 
B)  Web mission statement 
C)  Functional website 
D)  Social media plan 
E)  Mobile media plan 
A)  Website plan 
B)  Web mission statement 
C)  Functional website 
D)  Social media plan 
E)  Mobile media plan

Question 19

In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence.

Accepted Answer

A)  social media 
B)  e-mail 
C)  community 
D)  website 
E)  offline media 
A)  social media 
B)  e-mail 
C)  community 
D)  website 
E)  offline media

Question 20

Which of the following statements about Net marketplaces is not true?

Accepted Answer

A)  Some Net marketplaces sell direct goods. 
B)  Some Net marketplaces serve vertical markets. 
C)  Some Net marketplaces sell indirect goods. 
D)  Some Net marketplaces support contractual purchases based on long-term relationships. 
E)  Some Net marketplaces are owned by a single firm and used to link solely to the firm's suppliers and key business partners. 
A)  Some Net marketplaces sell direct goods. 
B)  Some Net marketplaces serve vertical markets. 
C)  Some Net marketplaces sell indirect goods. 
D)  Some Net marketplaces support contractual purchases based on long-term relationships. 
E)  Some Net marketplaces are owned by a single firm and used to link solely to the firm's suppliers and key business partners.

Retail consumer e-commerce is growing at double-digit rates.

Information density refers to the:

Which of the following Internet business models involves a merchant creating an online digital environment that enables people with like interests to share information?

Describe the use of personalization and customization in e-commerce. What business value do these techniques have?

Which of the following best describes the digital social graph?

Facebook's Like button is an example of which of the following?

The Internet increases information asymmetry.

All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.

When did e-commerce begin?

Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

Geoadvertising sends ads to users based on their:

The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called:

Which of the following is not one of four types of presence to be considered when building an e-commerce presence?

Selling the same goods to different targeted groups at different prices is called:

Advertising networks track a user's behavior at thousands of websites.

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.

Compared to traditional goods, digital goods have:

Which of the following is a milestone for the Phase 1: Planning phase of developing an e-commerce presence?

In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence.

Which of the following statements about Net marketplaces is not true?

Business Information Systems in Your Career

Global E-Business and Collaboration

Achieving Competitive Advantage With Information Systems

Ethical and Social Issues in Information Systems

It Infrastructure: Hardware and Software

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Improving Decision Making and Managing Knowledge

Building Information Systems and Managing Projects

Filters

Exam 10: E-Commerce: Digital Markets, Digital Goods

Retail consumer e-commerce is growing at double-digit rates.

Information density refers to the:

Which of the following Internet business models involves a merchant creating an online digital environment that enables people with like interests to share information?

Describe the use of personalization and customization in e-commerce. What business value do these techniques have?

Which of the following best describes the digital social graph?

Facebook's Like button is an example of which of the following?

The Internet increases information asymmetry.

All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.

When did e-commerce begin?

Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

Geoadvertising sends ads to users based on their:

The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called:

Which of the following is not one of four types of presence to be considered when building an e-commerce presence?

Selling the same goods to different targeted groups at different prices is called:

Advertising networks track a user's behavior at thousands of websites.

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.

Compared to traditional goods, digital goods have:

Which of the following is a milestone for the Phase 1: Planning phase of developing an e-commerce presence?

In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence.

Which of the following statements about Net marketplaces is not true?

Business Information Systems in Your Career

Global E-Business and Collaboration

Achieving Competitive Advantage With Information Systems

Ethical and Social Issues in Information Systems

It Infrastructure: Hardware and Software

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Improving Decision Making and Managing Knowledge

Building Information Systems and Managing Projects

Filters