Question 1

Which of the following dimensions of e-commerce technology has the potential to raise the quality of information?

Accepted Answer

A)  Information density 
B)  Richness 
C)  Customization 
D)  Interactivity 
E)  Global reach 
A)  Information density 
B)  Richness 
C)  Customization 
D)  Interactivity 
E)  Global reach

Question 2

Which of the following statements about EDI is not true?

Accepted Answer

A)  Each major industry in the United States has EDI standards. 
B)  Today, EDI is only used for document automation. 
C)  Many organizations still use private networks for EDI. 
D)  EDI systems are increasingly web-enabled. 
E)  About 80 percent of online B2B e-commerce is still based on EDI. 
A)  Each major industry in the United States has EDI standards. 
B)  Today, EDI is only used for document automation. 
C)  Many organizations still use private networks for EDI. 
D)  EDI systems are increasingly web-enabled. 
E)  About 80 percent of online B2B e-commerce is still based on EDI.

Question 3

In the affiliate revenue model, firms derive revenue by selling information or services through partner e-commerce sites.

Accepted Answer

A) True 
 B)False

Question 4

Search engine marketing is the largest form of web marketing.

Accepted Answer

A) True 
 B)False

Question 5

Compared to digital goods, traditional goods have:

Accepted Answer

A)  higher costs of production. 
B)  lower marginal costs per unit. 
C)  lower copying costs. 
D)  similar marketing costs. 
E)  more variable pricing. 
A)  higher costs of production. 
B)  lower marginal costs per unit. 
C)  lower copying costs. 
D)  similar marketing costs. 
E)  more variable pricing.

Question 6

"Knowledge increases exponentially" is a phrase with which we are all familiar. How does this concept apply to the emergence of the digital firm? Support your contentions.

Accepted Answer

Student answers will vary. A sample answ

Question 7

Changing the prices of products based on the level of demand characteristics of the customer is called ________ pricing.

Accepted Answer

A)  menu 
B)  dynamic 
C)  flexible 
D)  asymmetric 
E)  customized 
A)  menu 
B)  dynamic 
C)  flexible 
D)  asymmetric 
E)  customized

Question 8

Craigslist is an example of:

Accepted Answer

A)  C2C e-commerce. 
B)  B2B e-commerce. 
C)  B2C e-commerce. 
D)  M-commerce. 
E)  P2P-commerce. 
A)  C2C e-commerce. 
B)  B2B e-commerce. 
C)  B2C e-commerce. 
D)  M-commerce. 
E)  P2P-commerce.

Question 9

Behavioral targeting occurs at individual websites and within apps.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following marketing formats is sales-oriented, rather than branding-oriented or a mix?

Accepted Answer

A)  Lead generation 
B)  Search engine 
C)  Rich media 
D)  Display ads 
E)  Video 
A)  Lead generation 
B)  Search engine 
C)  Rich media 
D)  Display ads 
E)  Video

Question 11

What standards are referred to when discussing universal standards as a unique feature of e-commerce?

Accepted Answer

A)  Internet technology standards 
B)  Common spoken and written languages 
C)  Universal measuring standards 
D)  Universal advertising and media format standards 
E)  EDI standards 
A)  Internet technology standards 
B)  Common spoken and written languages 
C)  Universal measuring standards 
D)  Universal advertising and media format standards 
E)  EDI standards

Question 12

Transaction brokers:

Accepted Answer

A)  generate revenue from advertising or from directing buyers to sellers. 
B)  save users money and time by processing online sales transactions. 
C)  provide a digital environment where buyers and sellers can establish prices for products. 
D)  sell physical products directly to consumers or individual businesses. 
E)  provide online meeting places where people with similar interests can communicate. 
A)  generate revenue from advertising or from directing buyers to sellers. 
B)  save users money and time by processing online sales transactions. 
C)  provide a digital environment where buyers and sellers can establish prices for products. 
D)  sell physical products directly to consumers or individual businesses. 
E)  provide online meeting places where people with similar interests can communicate.

Question 13

An environment where consumers can share their shopping experiences with one another by viewing products, chatting, or texting about brands, products, and services is an example of:

Accepted Answer

A)  network notification. 
B)  web personal marketing. 
C)  collaborative shopping. 
D)  social search. 
E)  social sign-on. 
A)  network notification. 
B)  web personal marketing. 
C)  collaborative shopping. 
D)  social search. 
E)  social sign-on.

Question 14

What is the primary benefit to consumers of disintermediation?

Accepted Answer

A)  Faster service 
B)  Lower costs 
C)  Higher quality 
D)  Greater choices 
E)  None, because disintermediation primarily benefits manufacturers. 
A)  Faster service 
B)  Lower costs 
C)  Higher quality 
D)  Greater choices 
E)  None, because disintermediation primarily benefits manufacturers.

Question 15

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

Accepted Answer

A) True 
 B)False

Question 16

A secure website that links a large firm to its suppliers and other key business partners is called a(n):

Accepted Answer

A)  e-hub. 
B)  marketspace. 
C)  exchange. 
D)  private industrial network. 
E)  net marketplace. 
A)  e-hub. 
B)  marketspace. 
C)  exchange. 
D)  private industrial network. 
E)  net marketplace.

Question 17

Which of the following is an example of a private industrial network?

Accepted Answer

A)  Exostar 
B)  Go2Paper 
C)  Elemica 
D)  Expedia 
E)  VW Group Supply 
A)  Exostar 
B)  Go2Paper 
C)  Elemica 
D)  Expedia 
E)  VW Group Supply

Question 18

Switching costs are the merchants' costs of changing prices.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is the largest mobile advertising market?

Accepted Answer

A)  Google 
B)  Yahoo 
C)  Facebook 
D)  Microsoft 
E)  Twitter 
A)  Google 
B)  Yahoo 
C)  Facebook 
D)  Microsoft 
E)  Twitter

Question 20

Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

Accepted Answer

A) True 
 B)False

Which of the following dimensions of e-commerce technology has the potential to raise the quality of information?

Which of the following statements about EDI is not true?

In the affiliate revenue model, firms derive revenue by selling information or services through partner e-commerce sites.

Search engine marketing is the largest form of web marketing.

Compared to digital goods, traditional goods have:

"Knowledge increases exponentially" is a phrase with which we are all familiar. How does this concept apply to the emergence of the digital firm? Support your contentions.

Changing the prices of products based on the level of demand characteristics of the customer is called ________ pricing.

Craigslist is an example of:

Behavioral targeting occurs at individual websites and within apps.

Which of the following marketing formats is sales-oriented, rather than branding-oriented or a mix?

What standards are referred to when discussing universal standards as a unique feature of e-commerce?

Transaction brokers:

An environment where consumers can share their shopping experiences with one another by viewing products, chatting, or texting about brands, products, and services is an example of:

What is the primary benefit to consumers of disintermediation?

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

A secure website that links a large firm to its suppliers and other key business partners is called a(n):

Which of the following is an example of a private industrial network?

Switching costs are the merchants' costs of changing prices.

Which of the following is the largest mobile advertising market?

Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

Business Information Systems in Your Career

Global E-Business and Collaboration

Achieving Competitive Advantage With Information Systems

Ethical and Social Issues in Information Systems

It Infrastructure: Hardware and Software

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Improving Decision Making and Managing Knowledge

Building Information Systems and Managing Projects

Filters

Exam 10: E-Commerce: Digital Markets, Digital Goods

Which of the following dimensions of e-commerce technology has the potential to raise the quality of information?

Which of the following statements about EDI is not true?

In the affiliate revenue model, firms derive revenue by selling information or services through partner e-commerce sites.

Search engine marketing is the largest form of web marketing.

Compared to digital goods, traditional goods have:

"Knowledge increases exponentially" is a phrase with which we are all familiar. How does this concept apply to the emergence of the digital firm? Support your contentions.

Changing the prices of products based on the level of demand characteristics of the customer is called ________ pricing.

Craigslist is an example of:

Behavioral targeting occurs at individual websites and within apps.

Which of the following marketing formats is sales-oriented, rather than branding-oriented or a mix?

What standards are referred to when discussing universal standards as a unique feature of e-commerce?

Transaction brokers:

An environment where consumers can share their shopping experiences with one another by viewing products, chatting, or texting about brands, products, and services is an example of:

What is the primary benefit to consumers of disintermediation?

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

A secure website that links a large firm to its suppliers and other key business partners is called a(n):

Which of the following is an example of a private industrial network?

Switching costs are the merchants' costs of changing prices.

Which of the following is the largest mobile advertising market?

Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

Business Information Systems in Your Career

Global E-Business and Collaboration

Achieving Competitive Advantage With Information Systems

Ethical and Social Issues in Information Systems

It Infrastructure: Hardware and Software

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Improving Decision Making and Managing Knowledge

Building Information Systems and Managing Projects

Filters