Question 1

________ involves placing ads in social network newsfeeds or within traditional editorial content, such as a newspaper article.

Accepted Answer

A)  Behavioral targeting 
B)  Crowdsourcing 
C)  Native advertising 
D)  Demand prediction software 
E)  Lead generation marketing 
A)  Behavioral targeting 
B)  Crowdsourcing 
C)  Native advertising 
D)  Demand prediction software 
E)  Lead generation marketing

Question 2

Website tracking software can log the path a customer took through the website, the time spent on the site, and what geographic area, in general, the customer is from, all of which can help in customer analysis. It can also log the customer's operating system and which browser the customer is using. How could these last two data items be of interest to a company? Give examples.

Accepted Answer

Student answers will vary, but should in

Question 3

YouTube uses a form of dynamic pricing.

Accepted Answer

A) True 
 B)False

Question 4

Yahoo is an example of the portal business model.

Accepted Answer

A) True 
 B)False

Question 5

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

Accepted Answer

A)  transparency 
B)  asymmetry 
C)  complexity 
D)  discrimination 
E)  competition 
A)  transparency 
B)  asymmetry 
C)  complexity 
D)  discrimination 
E)  competition

Question 6

All of the following are examples of "on demand" companies except:

Accepted Answer

A)  Uber. 
B)  Airbnb. 
C)  Lyft. 
D)  Sidecar. 
E)  Instagram. 
A)  Uber. 
B)  Airbnb. 
C)  Lyft. 
D)  Sidecar. 
E)  Instagram.

Question 7

Indirect goods are not involved firsthand in the production process.

Accepted Answer

A) True 
 B)False

Question 8

What event marked the beginning of e-commerce?

Accepted Answer

A)  The first product sold online 
B)  The first domain name registered 
C)  The first e-mail sent 
D)  The first paid advertisements placed on a website 
E)  The first product advertised online 
A)  The first product sold online 
B)  The first domain name registered 
C)  The first e-mail sent 
D)  The first paid advertisements placed on a website 
E)  The first product advertised online

Question 9

Which of the following best illustrates the transaction fee revenue model?

Accepted Answer

A)  eBay receives a small fee from a seller if a seller is successful in selling an item. 
B)  Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. 
C)  Pandora provides basic services for free, but charges a premium for advanced services. 
D)  Apple accepts micropayments for single music track downloads. 
E)  Netflix charges customers a monthly fee for access to its library of movies. 
A)  eBay receives a small fee from a seller if a seller is successful in selling an item. 
B)  Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. 
C)  Pandora provides basic services for free, but charges a premium for advanced services. 
D)  Apple accepts micropayments for single music track downloads. 
E)  Netflix charges customers a monthly fee for access to its library of movies.

Question 10

Compared to digital markets, traditional markets have:

Accepted Answer

A)  lower search costs. 
B)  stronger network effects. 
C)  higher delayed gratification effects. 
D)  reduced asymmetry. 
E)  higher transaction costs. 
A)  lower search costs. 
B)  stronger network effects. 
C)  higher delayed gratification effects. 
D)  reduced asymmetry. 
E)  higher transaction costs.

Question 11

Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience?

Accepted Answer

A)  Ubiquity 
B)  Personalization/customization 
C)  Richness 
D)  Interactivity 
E)  Social technology 
A)  Ubiquity 
B)  Personalization/customization 
C)  Richness 
D)  Interactivity 
E)  Social technology

Question 12

What methods could a portal use to generate revenue? Which do you think might be most successful, and why?

Accepted Answer

Advertising, subscriptions, selling coll

Question 13

E-commerce refers to the use of the Internet and the web to transact business.

Accepted Answer

A) True 
 B)False

Question 14

Amazon.com is known primarily for its use of which of the following business models?

Accepted Answer

A)  Content provider 
B)  Portal 
C)  Market creator 
D)  E-tailer 
E)  Transaction broker 
A)  Content provider 
B)  Portal 
C)  Market creator 
D)  E-tailer 
E)  Transaction broker

Question 15

As described in the opening case, what is YouTube's revenue model?

Accepted Answer

A)  Advertising 
B)  Transaction fee 
C)  Subscription 
D)  Freemium 
E)  Affiliate 
A)  Advertising 
B)  Transaction fee 
C)  Subscription 
D)  Freemium 
E)  Affiliate

Question 16

Which of the following dimensions of e-commerce technology involves engaging consumers in a dialogue that dynamically adjusts the experience to the individual?

Accepted Answer

A)  Ubiquity 
B)  Personalization/customization 
C)  Richness 
D)  Interactivity 
E)  Information density 
A)  Ubiquity 
B)  Personalization/customization 
C)  Richness 
D)  Interactivity 
E)  Information density

Question 17

Traditional online marketing, such as display ads, have been replaced by video ads.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following companies uses the subscription revenue model?

Accepted Answer

A)  Expedia 
B)  ETrade 
C)  Facebook 
D)  Netflix 
E)  Dropbox 
A)  Expedia 
B)  ETrade 
C)  Facebook 
D)  Netflix 
E)  Dropbox

Question 19

What is the most profound way in which e-commerce and the Internet have changed the relationship between companies and their customers? Support your answer.

Accepted Answer

Student answers will vary. A sample answ

Question 20

List and describe the top five methods of online marketing and advertising formats, in terms of estimated 2018 revenue.

Accepted Answer

The top five methods of online advertisi

________ involves placing ads in social network newsfeeds or within traditional editorial content, such as a newspaper article.

YouTube uses a form of dynamic pricing.

Yahoo is an example of the portal business model.

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

All of the following are examples of "on demand" companies except:

Indirect goods are not involved firsthand in the production process.

What event marked the beginning of e-commerce?

Which of the following best illustrates the transaction fee revenue model?

Compared to digital markets, traditional markets have:

Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience?

What methods could a portal use to generate revenue? Which do you think might be most successful, and why?

E-commerce refers to the use of the Internet and the web to transact business.

Amazon.com is known primarily for its use of which of the following business models?

As described in the opening case, what is YouTube's revenue model?

Which of the following dimensions of e-commerce technology involves engaging consumers in a dialogue that dynamically adjusts the experience to the individual?

Traditional online marketing, such as display ads, have been replaced by video ads.

Which of the following companies uses the subscription revenue model?

What is the most profound way in which e-commerce and the Internet have changed the relationship between companies and their customers? Support your answer.

List and describe the top five methods of online marketing and advertising formats, in terms of estimated 2018 revenue.

Business Information Systems in Your Career

Global E-Business and Collaboration

Achieving Competitive Advantage With Information Systems

Ethical and Social Issues in Information Systems

It Infrastructure: Hardware and Software

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Improving Decision Making and Managing Knowledge

Building Information Systems and Managing Projects

Filters

Exam 10: E-Commerce: Digital Markets, Digital Goods

________ involves placing ads in social network newsfeeds or within traditional editorial content, such as a newspaper article.

YouTube uses a form of dynamic pricing.

Yahoo is an example of the portal business model.

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

All of the following are examples of "on demand" companies except:

Indirect goods are not involved firsthand in the production process.

What event marked the beginning of e-commerce?

Which of the following best illustrates the transaction fee revenue model?

Compared to digital markets, traditional markets have:

Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience?

What methods could a portal use to generate revenue? Which do you think might be most successful, and why?

E-commerce refers to the use of the Internet and the web to transact business.

Amazon.com is known primarily for its use of which of the following business models?

As described in the opening case, what is YouTube's revenue model?

Which of the following dimensions of e-commerce technology involves engaging consumers in a dialogue that dynamically adjusts the experience to the individual?

Traditional online marketing, such as display ads, have been replaced by video ads.

Which of the following companies uses the subscription revenue model?

What is the most profound way in which e-commerce and the Internet have changed the relationship between companies and their customers? Support your answer.

List and describe the top five methods of online marketing and advertising formats, in terms of estimated 2018 revenue.

Business Information Systems in Your Career

Global E-Business and Collaboration

Achieving Competitive Advantage With Information Systems

Ethical and Social Issues in Information Systems

It Infrastructure: Hardware and Software

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Improving Decision Making and Managing Knowledge

Building Information Systems and Managing Projects

Filters