Question 1

Which of the following is referred to as the "Third Screen"?

Accepted Answer

A)  television 
B)  computer 
C)  video games 
D)  cell phone 
E)  iPod 
A)  television 
B)  computer 
C)  video games 
D)  cell phone 
E)  iPod

Question 2

Advertising is frequently criticized for fostering which type of values in children?

Accepted Answer

A)  overly materialistic 
B)  self-focused 
C)  short-term 
D)  A and B 
E)  A, B, and C 
A)  overly materialistic 
B)  self-focused 
C)  short-term 
D)  A and B 
E)  A, B, and C

Question 3

How many of the CARU's general guiding principles relate to a child's ability to comprehend commercial messages?

Accepted Answer

A)  1 
B)  4 
C)  5 
D)  6 
E)  all of them 
A)  1 
B)  4 
C)  5 
D)  6 
E)  all of them

Question 4

One basis for the concern over marketing to children is based on _____.

Accepted Answer

A)  attribution theory 
B)  Piaget's stages of cognitive development 
C)  the multiattribute model of cognitive development 
D)  dissonance theory 
E)  mental development theory 
A)  attribution theory 
B)  Piaget's stages of cognitive development 
C)  the multiattribute model of cognitive development 
D)  dissonance theory 
E)  mental development theory

Question 5

Government regulatory bodies _____.

Accepted Answer

A)  include the FDA and USDA 
B)  have increased consumer satisfaction with counterfeit goods 
C)  ensure the safety of counterfeit consumer goods 
D)  require manufacturers of branded goods to reimburse consumers who find they have gotten a counterfeit version 
E)  all of the above 
A)  include the FDA and USDA 
B)  have increased consumer satisfaction with counterfeit goods 
C)  ensure the safety of counterfeit consumer goods 
D)  require manufacturers of branded goods to reimburse consumers who find they have gotten a counterfeit version 
E)  all of the above

Question 6

Which of the following is NOT an information-processing-related guideline of the CARU?

Accepted Answer

A)  Claims should not unduly exploit a child's imagination. 
B)  Ads should demonstrate the performance and use of the product in a way that can be duplicated by the child for whom the product is intended. 
C)  Representation of food products should be made so as to encourage sound use of the product with a view toward healthy development of the child and development of good nutritional practices. 
D)  Program personalities, live or animated, should not be used to sell products, premiums, or services in or adjacent to programs primarily directed to children under 12 years of age in which the same personality or character appears. 
E)  All disclosures and disclaimers material to children should be understandable to the children in the intended audience and account for their limited vocabulary and language skills. 
A)  Claims should not unduly exploit a child's imagination. 
B)  Ads should demonstrate the performance and use of the product in a way that can be duplicated by the child for whom the product is intended. 
C)  Representation of food products should be made so as to encourage sound use of the product with a view toward healthy development of the child and development of good nutritional practices. 
D)  Program personalities, live or animated, should not be used to sell products, premiums, or services in or adjacent to programs primarily directed to children under 12 years of age in which the same personality or character appears. 
E)  All disclosures and disclaimers material to children should be understandable to the children in the intended audience and account for their limited vocabulary and language skills.

Question 7

Which of the following is a classification of commercialization of schools?

Accepted Answer

A)  in-school ads 
B)  ads in classrooms 
C)  corporate-sponsored educational materials and programs 
D)  corporate-sponsored contests and incentive programs 
E)  all of the above 
A)  in-school ads 
B)  ads in classrooms 
C)  corporate-sponsored educational materials and programs 
D)  corporate-sponsored contests and incentive programs 
E)  all of the above

Question 8

Cindy is bothered about the amount of advertising her 10-year-old daughter sees for cosmetics and designer clothes that she feels are too suggestive in nature. Which is Cindy's major area of concern regarding advertising to children?

Accepted Answer

A)  the impact of commercial messages on children's values 
B)  the impact of commercial messages on children's health and safety 
C)  the impact of commercial messages on the economy 
D)  the impact of commercial messages on her children's cognitive development 
E)  the impact of commercial messages on her budget 
A)  the impact of commercial messages on children's values 
B)  the impact of commercial messages on children's health and safety 
C)  the impact of commercial messages on the economy 
D)  the impact of commercial messages on her children's cognitive development 
E)  the impact of commercial messages on her budget

Question 9

What are the three major concerns regarding legal and ethical behavior with respect to marketing communications?

Accepted Answer

A)  the accuracy of the information provided, the adequacy of the information provided, and the cumulative impact of marketing information on society's values 
B)  the accuracy of the information provided, the tastefulness of the ad, and the creativity of the ad 
C)  the media used, the prevalence of advertising, and the tastefulness of the ad 
D)  the amount of information provided, the tastefulness of the ad, and the cumulative impact of marketing information on society's values 
E)  the media used, the accuracy of the information provided, and the manner in which the information is provided 
A)  the accuracy of the information provided, the adequacy of the information provided, and the cumulative impact of marketing information on society's values 
B)  the accuracy of the information provided, the tastefulness of the ad, and the creativity of the ad 
C)  the media used, the prevalence of advertising, and the tastefulness of the ad 
D)  the amount of information provided, the tastefulness of the ad, and the cumulative impact of marketing information on society's values 
E)  the media used, the accuracy of the information provided, and the manner in which the information is provided

Question 10

Perhaps the most controversial pricing area today is the use of reference prices.

Accepted Answer

A) True 
 B)False

Question 11

Corrective advertising is advertising run by the government to cause consumers to unlearn inaccurate information they acquired as a result of a firm's earlier advertising.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is a marketing activity targeted at children that is considered controversial?

Accepted Answer

A)  violent entertainment products 
B)  kids' clubs 
C)  mobile marketing 
D)  commercialization in schools 
E)  all of the above 
A)  violent entertainment products 
B)  kids' clubs 
C)  mobile marketing 
D)  commercialization in schools 
E)  all of the above

Question 13

Marilyn is a recent college graduate teaching junior high school science. She has several courses she has to prepare, so she was very pleased when Alcoa Corporation provided her with a teaching unit on recycling. This teaching unit is an example of _____.

Accepted Answer

A)  in-school ads 
B)  ads in classrooms 
C)  corporate-sponsored educational materials and programs 
D)  corporate-sponsored contests and incentive programs 
E)  mobile games 
A)  in-school ads 
B)  ads in classrooms 
C)  corporate-sponsored educational materials and programs 
D)  corporate-sponsored contests and incentive programs 
E)  mobile games

Question 14

_____ relates to the collection and use of information from websites.

Accepted Answer

A)  Online privacy 
B)  Online security 
C)  Online research 
D)  Online commerce 
E)  Online marketing 
A)  Online privacy 
B)  Online security 
C)  Online research 
D)  Online commerce 
E)  Online marketing

Question 15

Marketing practices are sometimes controversial.

Accepted Answer

A) True 
 B)False

Question 16

The fourth grade class at Westview Elementary School won $10,000 for their school's music program because they entered a contest sponsored by Oscar Mayer bologna in which they sang the famous jingle for that brand (i.e., "my bologna has a first name, it's O-S-C-A-R....") and won it for their state. This is an example of _____.

Accepted Answer

A)  in-school ads 
B)  ads in classrooms 
C)  corporate-sponsored educational materials and programs 
D)  corporate-sponsored contests and incentive programs 
E)  mobile games 
A)  in-school ads 
B)  ads in classrooms 
C)  corporate-sponsored educational materials and programs 
D)  corporate-sponsored contests and incentive programs 
E)  mobile games

Question 17

Estimates of the number of TV ads that children are exposed to per year range from _____.

Accepted Answer

A)  1,000 to 5,000 
B)  8,500 to 15,000 
C)  18,000 to 40,000 
D)  48,000 to 60,000 
E)  73,000 to 100,000 
A)  1,000 to 5,000 
B)  8,500 to 15,000 
C)  18,000 to 40,000 
D)  48,000 to 60,000 
E)  73,000 to 100,000

Question 18

Regulation of marketing activities aimed at adults has focused on _____.

Accepted Answer

A)  product features 
B)  marketing communications 
C)  pricing practices 
D)  A and B 
E)  A, B, and C 
A)  product features 
B)  marketing communications 
C)  pricing practices 
D)  A and B 
E)  A, B, and C

Question 19

Which of the following CARU principles addresses the impact of commercial messages on children's values and their health and safety?

Accepted Answer

A)  Although there are many influences that affect a child's personal and social development, it remains the prime responsibility of the parents to provide guidance for children. Advertisers should contribute to this parent-child relationship in a constructive manner. 
B)  Advertisers are encouraged to capitalize on the potential of advertising to serve an educational role and influence positive personal qualities and behaviors in children. 
C)  Advertisers should avoid social stereotyping and appeals to prejudice and are encouraged to incorporate minority and other groups in ads and to present positive role models whenever possible. 
D)  Products and content which are inappropriate for children should not be advertised or promoted directly to them. 
E)  All of the above address the impact of messages on children's values and their health and safety. 
A)  Although there are many influences that affect a child's personal and social development, it remains the prime responsibility of the parents to provide guidance for children. Advertisers should contribute to this parent-child relationship in a constructive manner. 
B)  Advertisers are encouraged to capitalize on the potential of advertising to serve an educational role and influence positive personal qualities and behaviors in children. 
C)  Advertisers should avoid social stereotyping and appeals to prejudice and are encouraged to incorporate minority and other groups in ads and to present positive role models whenever possible. 
D)  Products and content which are inappropriate for children should not be advertised or promoted directly to them. 
E)  All of the above address the impact of messages on children's values and their health and safety.

Question 20

Which of the following statements is TRUE regarding the Children's Online Privacy Protection Act (COPPA)?

Accepted Answer

A)  It does not apply to nonprofits. 
B)  Information cannot be collected from children, used, or disclosed unless the website operator has obtained verifiable parental consent after the information has been collected. 
C)  The COPPA rules don't appear to be working. 
D)  It authorizes CARU to develop specific rules to implement the provisions of the act. 
E)  All of the above are true. 
A)  It does not apply to nonprofits. 
B)  Information cannot be collected from children, used, or disclosed unless the website operator has obtained verifiable parental consent after the information has been collected. 
C)  The COPPA rules don't appear to be working. 
D)  It authorizes CARU to develop specific rules to implement the provisions of the act. 
E)  All of the above are true.

Which of the following is referred to as the "Third Screen"?

Advertising is frequently criticized for fostering which type of values in children?

How many of the CARU's general guiding principles relate to a child's ability to comprehend commercial messages?

One basis for the concern over marketing to children is based on _____.

Government regulatory bodies _____.

Which of the following is NOT an information-processing-related guideline of the CARU?

Which of the following is a classification of commercialization of schools?

Cindy is bothered about the amount of advertising her 10-year-old daughter sees for cosmetics and designer clothes that she feels are too suggestive in nature. Which is Cindy's major area of concern regarding advertising to children?

What are the three major concerns regarding legal and ethical behavior with respect to marketing communications?

Perhaps the most controversial pricing area today is the use of reference prices.

Corrective advertising is advertising run by the government to cause consumers to unlearn inaccurate information they acquired as a result of a firm's earlier advertising.

Which of the following is a marketing activity targeted at children that is considered controversial?

Marilyn is a recent college graduate teaching junior high school science. She has several courses she has to prepare, so she was very pleased when Alcoa Corporation provided her with a teaching unit on recycling. This teaching unit is an example of _____.

_____ relates to the collection and use of information from websites.

Marketing practices are sometimes controversial.

Estimates of the number of TV ads that children are exposed to per year range from _____.

Regulation of marketing activities aimed at adults has focused on _____.

Which of the following CARU principles addresses the impact of commercial messages on children's values and their health and safety?

Which of the following statements is TRUE regarding the Children's Online Privacy Protection Act (COPPA)?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Filters

Exam 20: Marketing Regulation and Consumer Behavior

Which of the following is referred to as the "Third Screen"?

Advertising is frequently criticized for fostering which type of values in children?

How many of the CARU's general guiding principles relate to a child's ability to comprehend commercial messages?

One basis for the concern over marketing to children is based on _____.

Government regulatory bodies _____.

Which of the following is NOT an information-processing-related guideline of the CARU?

Which of the following is a classification of commercialization of schools?

Cindy is bothered about the amount of advertising her 10-year-old daughter sees for cosmetics and designer clothes that she feels are too suggestive in nature. Which is Cindy's major area of concern regarding advertising to children?

What are the three major concerns regarding legal and ethical behavior with respect to marketing communications?

Perhaps the most controversial pricing area today is the use of reference prices.

Corrective advertising is advertising run by the government to cause consumers to unlearn inaccurate information they acquired as a result of a firm's earlier advertising.

Which of the following is a marketing activity targeted at children that is considered controversial?

Marilyn is a recent college graduate teaching junior high school science. She has several courses she has to prepare, so she was very pleased when Alcoa Corporation provided her with a teaching unit on recycling. This teaching unit is an example of _____.

_____ relates to the collection and use of information from websites.

Marketing practices are sometimes controversial.

Estimates of the number of TV ads that children are exposed to per year range from _____.

Regulation of marketing activities aimed at adults has focused on _____.

Which of the following CARU principles addresses the impact of commercial messages on children's values and their health and safety?

Which of the following statements is TRUE regarding the Children's Online Privacy Protection Act (COPPA)?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Filters