Exam 20: Marketing Regulation and Consumer Behavior

A soft-drink manufacturer is running a promotion in which consumers text message from their cell phone a code that they can find under the bottle cap. Consumers entering can win various prizes. This is an example of which type of marketing activity aimed at children that is considered controversial?

Advertising run by a firm to cause consumers to unlearn inaccurate information they acquired as a result of the firm's earlier advertising is called _____.

Corporate-sponsored educational materials and programs are also called _____.

Four of the basic principles that underlie the CARU's guidelines for advertising directed at children focus on the concerns over the impact of commercial messages on children's health and safety and on their values.

Ringtones, mobile games, and text-in contests are various types of promotional efforts regarding which controversial marketing activity aimed at children?

The regulation of marketing activities aimed at children focuses primarily on product safety, advertising and promotions, and child pornography.

At Marci's school, there are logos for McDonald's, Coca-Cola, and Sprint around the football stadium's scoreboard. She was also given pencils that had Gap written on them and a notebook with the Nike swoosh. These are examples of _____.

In several ads for Listerine over a period of more than a year, the company made statements that previous ads were not true in that Listerine cannot kill the germs that cause a cold. Which type of advertising does this illustrate?

Piaget's theory of cognitive development holds that _____.

Which of the following is a major concern regarding legal and ethical behavior with respect to marketing communications?

Research indicates that disclaimers such as "Part of a nutritious breakfast" or "Each sold separately" are fully understood even by children as young as 3 years old.

Which of the following statements is FALSE regarding corrective advertising?

Susan picked up a package of potato chips and noticed on the front of the package the words, "0 grams of trans fat." She looked at the nutrition label and noticed that listed beneath the number of total grams of fat was the number of grams of trans fat, which was zero in this case. The trans fat information appearing on the nutritional label is a result of the new label rule enacted by the ______.

Which law deals with nutrition labeling on products' packages?

List the three guidelines of the new FTC Privacy Protection Framework.

Even ads clearly not targeting children can have potentially harmful consequences for them.

Conor is 15 years old. Which of the following statements is TRUE regarding him and other children his age?

Which of the following is the American advertising industry's primary self-regulatory body?

The primary federal agency involved in regulating pricing activities is the _____.

For years, Doan's Pills advertised that this medication is superior for relieving back pain. The FTC found this claim to be deceptive and ordered Doan's to run advertising that informed consumers of this deception in an attempt to cause consumers to unlearn the inaccurate information. What type of advertising is this known as?