Question 1

What are the issues regarding pricing practices, and which federal agency regulates pricing activities?

Accepted Answer

Consumer groups want prices that are fai

Question 2

Ads in such places as school buses, scoreboards, and bulletin boards, as well as coupons and free samples, represent which of the following?

Accepted Answer

A)  in-school ads 
B)  ads in classrooms 
C)  corporate-sponsored educational materials and programs 
D)  corporate-sponsored contests and incentive programs 
E)  mobile games 
A)  in-school ads 
B)  ads in classrooms 
C)  corporate-sponsored educational materials and programs 
D)  corporate-sponsored contests and incentive programs 
E)  mobile games

Question 3

James is 12 years old and likes to play games on the Internet, and several of these games can be found on marketers' websites that feature characters related to their brands. Some sites require that he give information such as his name and address, and his mother is very concerned about this. Which major concern regarding Internet marketing and children does this highlight?

Accepted Answer

A)  invading children's privacy 
B)  exploitation of children through manipulative sales techniques 
C)  inappropriate pop-up ads 
D)  inappropriate site content 
E)  child pornography 
A)  invading children's privacy 
B)  exploitation of children through manipulative sales techniques 
C)  inappropriate pop-up ads 
D)  inappropriate site content 
E)  child pornography

Question 4

Which of these provisions is NOT included in The Rule under COPPA?

Accepted Answer

A)  privacy policy 
B)  parental notice 
C)  parental consent 
D)  confidentiality 
E)  All of the above are included. 
A)  privacy policy 
B)  parental notice 
C)  parental consent 
D)  confidentiality 
E)  All of the above are included.

Question 5

The regulation of marketing activities aimed at children focuses primarily on which of the following?

Accepted Answer

A)  product safety 
B)  advertising 
C)  promotion 
D)  privacy protection 
E)  all of the above 
A)  product safety 
B)  advertising 
C)  promotion 
D)  privacy protection 
E)  all of the above

Question 6

What year did the rules based on the guidelines in the Children's Online Privacy Protection Act go in to effect?

Accepted Answer

A)  1990 
B)  1995 
C)  1998 
D)  2000 
E)  2002 
A)  1990 
B)  1995 
C)  1998 
D)  2000 
E)  2002

Question 7

You just graduated from college and started a new job at a consumer packaged goods manufacturer. You will be involved with marketing activities aimed at children. Briefly describe the controversial marketing activities aimed at children that you should be aware of.

Accepted Answer

There are a number of marketing activiti

Question 8

Which of the following is NOT a classification of commercialization of schools?

Accepted Answer

A)  in-school ads 
B)  ads in classrooms 
C)  corporate-sponsored educational materials and programs 
D)  corporate-sponsored contests and incentive programs 
E)  mobile games 
A)  in-school ads 
B)  ads in classrooms 
C)  corporate-sponsored educational materials and programs 
D)  corporate-sponsored contests and incentive programs 
E)  mobile games

Question 9

What are trans fats?

Accepted Answer

A)  hydrogenated oils 
B)  fats found in animal fat 
C)  healthy fats 
D)  fats found in olive and other plant oils 
E)  synthetic fats 
A)  hydrogenated oils 
B)  fats found in animal fat 
C)  healthy fats 
D)  fats found in olive and other plant oils 
E)  synthetic fats

Question 10

CARU guidelines allow for the use of price minimizations such as "only $19.99."

Accepted Answer

A) True 
 B)False

Question 11

Channel One is an example of _____.

Accepted Answer

A)  in-school ads 
B)  ads in classrooms 
C)  corporate-sponsored educational materials and programs 
D)  corporate-sponsored contests and incentive programs 
E)  mobile games 
A)  in-school ads 
B)  ads in classrooms 
C)  corporate-sponsored educational materials and programs 
D)  corporate-sponsored contests and incentive programs 
E)  mobile games

Question 12

Cathy was babysitting her two nieces on a Saturday morning, and they were watching cartoons together. She noticed that every time a commercial pod came on, there was a little jingle telling the kids that "after these messages, we'll be right back." This is an example of _____.

Accepted Answer

A)  a discriminator 
B)  a warning 
C)  a separator 
D)  a primer 
E)  corrective advertising 
A)  a discriminator 
B)  a warning 
C)  a separator 
D)  a primer 
E)  corrective advertising

Question 13

If consumers call a specific number, they can access games on their cell phones. The games usually involve a branded product or an event, such as the release of a movie. This is an example of which type of marketing activity aimed at children that is considered controversial?

Accepted Answer

A)  violent entertainment products 
B)  kids' clubs 
C)  mobile marketing 
D)  commercialization in schools 
E)  Internet marketing 
A)  violent entertainment products 
B)  kids' clubs 
C)  mobile marketing 
D)  commercialization in schools 
E)  Internet marketing

Question 14

CARU reviews thousands of ads every year and has a(n) _____ success rate in resolving issues related to children's advertising.

Accepted Answer

A)  10 percent 
B)  25 percent 
C)  50 percent 
D)  80 percent 
E)  over 95 percent 
A)  10 percent 
B)  25 percent 
C)  50 percent 
D)  80 percent 
E)  over 95 percent

Question 15

Which of the following statements regarding marketing and children's health and safety is FALSE?

Accepted Answer

A)  Ensuring that advertisements portray only safe uses of products is sometimes difficult, and it is a controversial area. 
B)  Even ads clearly not targeting children can have potentially harmful consequences. 
C)  In many instances, children and teenagers are exposed to advertising directed at adults. 
D)  Advertising of health-related products, particularly snack foods and cereals, is controversial. 
E)  Advertising sugared products such as presweetened breakfast cereals does increase their consumption. 
A)  Ensuring that advertisements portray only safe uses of products is sometimes difficult, and it is a controversial area. 
B)  Even ads clearly not targeting children can have potentially harmful consequences. 
C)  In many instances, children and teenagers are exposed to advertising directed at adults. 
D)  Advertising of health-related products, particularly snack foods and cereals, is controversial. 
E)  Advertising sugared products such as presweetened breakfast cereals does increase their consumption.

Question 16

Which of the following consumers are LEAST likely to be able to use the information provided by marketers?

Accepted Answer

A)  men 
B)  women 
C)  those who are relatively disadvantaged in terms of education and income 
D)  baby boomers 
E)  professionals who are too busy to attend to the information 
A)  men 
B)  women 
C)  those who are relatively disadvantaged in terms of education and income 
D)  baby boomers 
E)  professionals who are too busy to attend to the information

Question 17

What is the concern regarding the limited ability of children to comprehend advertising messages?

Accepted Answer

A)  Do children understand the selling intend of commercials? 
B)  Can children understand specific aspects of commercials? 
C)  Do children like commercials? 
D)  A and B 
E)  A, B, and C 
A)  Do children understand the selling intend of commercials? 
B)  Can children understand specific aspects of commercials? 
C)  Do children like commercials? 
D)  A and B 
E)  A, B, and C

Question 18

What is a major concern that has emerged regarding Internet marketing and children?

Accepted Answer

A)  invading children's privacy 
B)  exploitation of children through manipulative sales techniques 
C)  inappropriate pop-up ads 
D)  A and B 
E)  A, B, and C 
A)  invading children's privacy 
B)  exploitation of children through manipulative sales techniques 
C)  inappropriate pop-up ads 
D)  A and B 
E)  A, B, and C

Question 19

CARU and others are interested in the impact that the _____ of children's advertising has, as well as the ability of children to process advertising messages.

Accepted Answer

A)  content 
B)  quantity 
C)  quality 
D)  tone 
E)  all of the above 
A)  content 
B)  quantity 
C)  quality 
D)  tone 
E)  all of the above

Question 20

Which of the following are teaching materials provided by corporations, usually for free, that come in various forms, including posters, activity sheets, and multimedia teaching aids?

Accepted Answer

A)  in-school ads 
B)  ads in classrooms 
C)  corporate-sponsored educational materials and programs 
D)  corporate-sponsored contests and incentive programs 
E)  mobile games 
A)  in-school ads 
B)  ads in classrooms 
C)  corporate-sponsored educational materials and programs 
D)  corporate-sponsored contests and incentive programs 
E)  mobile games

What are the issues regarding pricing practices, and which federal agency regulates pricing activities?

Ads in such places as school buses, scoreboards, and bulletin boards, as well as coupons and free samples, represent which of the following?

Which of these provisions is NOT included in The Rule under COPPA?

The regulation of marketing activities aimed at children focuses primarily on which of the following?

What year did the rules based on the guidelines in the Children's Online Privacy Protection Act go in to effect?

You just graduated from college and started a new job at a consumer packaged goods manufacturer. You will be involved with marketing activities aimed at children. Briefly describe the controversial marketing activities aimed at children that you should be aware of.

Which of the following is NOT a classification of commercialization of schools?

What are trans fats?

CARU guidelines allow for the use of price minimizations such as "only $19.99."

Channel One is an example of _____.

Cathy was babysitting her two nieces on a Saturday morning, and they were watching cartoons together. She noticed that every time a commercial pod came on, there was a little jingle telling the kids that "after these messages, we'll be right back." This is an example of _____.

If consumers call a specific number, they can access games on their cell phones. The games usually involve a branded product or an event, such as the release of a movie. This is an example of which type of marketing activity aimed at children that is considered controversial?

CARU reviews thousands of ads every year and has a(n) _____ success rate in resolving issues related to children's advertising.

Which of the following statements regarding marketing and children's health and safety is FALSE?

Which of the following consumers are LEAST likely to be able to use the information provided by marketers?

What is the concern regarding the limited ability of children to comprehend advertising messages?

What is a major concern that has emerged regarding Internet marketing and children?

CARU and others are interested in the impact that the _____ of children's advertising has, as well as the ability of children to process advertising messages.

Which of the following are teaching materials provided by corporations, usually for free, that come in various forms, including posters, activity sheets, and multimedia teaching aids?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Filters

Exam 20: Marketing Regulation and Consumer Behavior

What are the issues regarding pricing practices, and which federal agency regulates pricing activities?

Ads in such places as school buses, scoreboards, and bulletin boards, as well as coupons and free samples, represent which of the following?

Which of these provisions is NOT included in The Rule under COPPA?

The regulation of marketing activities aimed at children focuses primarily on which of the following?

What year did the rules based on the guidelines in the Children's Online Privacy Protection Act go in to effect?

You just graduated from college and started a new job at a consumer packaged goods manufacturer. You will be involved with marketing activities aimed at children. Briefly describe the controversial marketing activities aimed at children that you should be aware of.

Which of the following is NOT a classification of commercialization of schools?

What are trans fats?

CARU guidelines allow for the use of price minimizations such as "only $19.99."

Channel One is an example of _____.

Cathy was babysitting her two nieces on a Saturday morning, and they were watching cartoons together. She noticed that every time a commercial pod came on, there was a little jingle telling the kids that "after these messages, we'll be right back." This is an example of _____.

If consumers call a specific number, they can access games on their cell phones. The games usually involve a branded product or an event, such as the release of a movie. This is an example of which type of marketing activity aimed at children that is considered controversial?

CARU reviews thousands of ads every year and has a(n) _____ success rate in resolving issues related to children's advertising.

Which of the following statements regarding marketing and children's health and safety is FALSE?

Which of the following consumers are LEAST likely to be able to use the information provided by marketers?

What is the concern regarding the limited ability of children to comprehend advertising messages?

What is a major concern that has emerged regarding Internet marketing and children?

CARU and others are interested in the impact that the _____ of children's advertising has, as well as the ability of children to process advertising messages.

Which of the following are teaching materials provided by corporations, usually for free, that come in various forms, including posters, activity sheets, and multimedia teaching aids?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Filters