Question 1

Concern over the invasion of children's privacy prompted Congress to pass the Children's Internet Protection Act in October 1998.

Accepted Answer

A) True 
 B)False

Question 2

The Children's Advertising Review Unit (CARU) is part of the FTC's regulation of marketing practices aimed at children.

Accepted Answer

A) True 
 B)False

Question 3

New FDA package designs for cigarettes in 2012 will _____.

Accepted Answer

A)  show half the package covered with verbal warnings 
B)  show half the package covered with visual warnings 
C)  state that the incidence of smoking has declined since 2005 
D)  A and B 
E)  all of the above 
A)  show half the package covered with verbal warnings 
B)  show half the package covered with visual warnings 
C)  state that the incidence of smoking has declined since 2005 
D)  A and B 
E)  all of the above

Question 4

Scott participated in a promotion that allowed him to download a ringtone for his cell phone that played the Stars Wars theme song. This is an example of which type of marketing activity aimed at children that is considered controversial?

Accepted Answer

A)  violent entertainment products 
B)  kids' clubs 
C)  mobile marketing 
D)  commercialization in schools 
E)  Internet marketing 
A)  violent entertainment products 
B)  kids' clubs 
C)  mobile marketing 
D)  commercialization in schools 
E)  Internet marketing

Question 5

Piaget's stages of cognitive development indicate that children lack the ability to fully process and understand information, including marketing messages, until around 12 years of age.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is a special unit of the National Advertising Division of the Council of Better Business Bureaus that specifically reviews advertising aimed at children?

Accepted Answer

A)  Children's Advertising Review Unit (CARU) 
B)  National Advertising Review Board (NAR
B)  
C)  National Children's Advertising Division (NCA
D)  
D)  National Children's Advertising Review Board (NCAR
B)  
E)  Federal Trade Commission (FT
C)  
A)  Children's Advertising Review Unit (CARU) 
B)  National Advertising Review Board (NAR
B)  
C)  National Children's Advertising Division (NCA
D)  
D)  National Children's Advertising Review Board (NCAR
B)  
E)  Federal Trade Commission (FT
C)

Question 7

How many of CARU's basic principles focus on the concern regarding the impact of commercial messages on children's values and their health and safety?

Accepted Answer

A)  1 
B)  2 
C)  3 
D)  4 
E)  5 
A)  1 
B)  2 
C)  3 
D)  4 
E)  5

Question 8

Regulation of marketing activities aimed at adults focuses on marketing communications, product features, pricing practices, and privacy.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following has the purpose of ensuring that consumers are provided with adequate information?

Accepted Answer

A)  Telephone Consumer Protection Act 
B)  truth-in-lending legislation 
C)  FTC Corrective Advertising Act 
D)  Internet Protection Act 
E)  FTC's unfairness authority 
A)  Telephone Consumer Protection Act 
B)  truth-in-lending legislation 
C)  FTC Corrective Advertising Act 
D)  Internet Protection Act 
E)  FTC's unfairness authority

Question 10

List the key provisions of the Children's Online Privacy Protection Act (COPPA).

Accepted Answer

This act requires that commercial websit

Question 11

While government and businesses want consumers to have full disclosure, which of the following might result for consumers?

Accepted Answer

A)  Information overload could occur. 
B)  There might be increased time to make a decision. 
C)  There may be an inability to make a decision. 
D)  All purchases become high-involvement situations. 
E)  Inferior choices will be made. 
A)  Information overload could occur. 
B)  There might be increased time to make a decision. 
C)  There may be an inability to make a decision. 
D)  All purchases become high-involvement situations. 
E)  Inferior choices will be made.

Question 12

There are three major concerns focused on the information that marketers provide to consumers, generally in the form of advertisements: the accuracy of the information provided, the adequacy of the information provided, and the cumulative impact of marketing information on society's values.

Accepted Answer

A) True 
 B)False

Question 13

Which part of the FTC Privacy Protection Framework relates to data security, reasonable collection units, sound retention practices, and data accuracy?

Accepted Answer

A)  simplified choice 
B)  greater transparency 
C)  privacy by design 
D)  Internet Privacy Act 
E)  none of the above 
A)  simplified choice 
B)  greater transparency 
C)  privacy by design 
D)  Internet Privacy Act 
E)  none of the above

Question 14

What is the health risk of trans fat that prompted to government to require that the number of grams of trans fat be provided in nutrition labels on packages?

Accepted Answer

A)  It raises the level of LDL (bad) cholesterol. 
B)  It lowers the level of HDL (good) cholesterol. 
C)  It raises blood sugar levels. 
D)  A and B 
E)  A, B, and C 
A)  It raises the level of LDL (bad) cholesterol. 
B)  It lowers the level of HDL (good) cholesterol. 
C)  It raises blood sugar levels. 
D)  A and B 
E)  A, B, and C

Question 15

"Royal makes tires for the Jeep Liberty" is an example of a(n) _____.

Accepted Answer

A)  direct claim 
B)  logical implication 
C)  pragmatic implication 
D)  inferred claim 
E)  none of the above 
A)  direct claim 
B)  logical implication 
C)  pragmatic implication 
D)  inferred claim 
E)  none of the above

Question 16

Which of the following is the result of concern regarding the invasion of children's privacy?

Accepted Answer

A)  Telephone Consumer Protection Act 
B)  Children's Online Privacy Protection Act 
C)  Federal Do Not Call Registry 
D)  Children's Internet Protection Act 
E)  Children's Internet Act 
A)  Telephone Consumer Protection Act 
B)  Children's Online Privacy Protection Act 
C)  Federal Do Not Call Registry 
D)  Children's Internet Protection Act 
E)  Children's Internet Act

Question 17

Customized games that are placed on a company's website and prominently feature or integrate the company's brands and products as part of the game itself are known as _____.

Accepted Answer

A)  brand games 
B)  adver-games 
C)  promo-games 
D)  interactive games 
E)  convergent games 
A)  brand games 
B)  adver-games 
C)  promo-games 
D)  interactive games 
E)  convergent games

Question 18

What is the oldest age of a child that most regulation attempts to protect with respect to marketing practices?

Accepted Answer

A)  2 
B)  5 
C)  8 
D)  10 
E)  12 
A)  2 
B)  5 
C)  8 
D)  10 
E)  12

Question 19

Ads in such places as school buses, scoreboards, bulletin boards are classified by Consumers Union as in-school ads.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is a major issue consumer groups have concerning products?

Accepted Answer

A)  Are they safe? 
B)  Are they environmentally sound? 
C)  Do they meet consumers' needs? 
D)  A and B 
E)  A, B, and C 
A)  Are they safe? 
B)  Are they environmentally sound? 
C)  Do they meet consumers' needs? 
D)  A and B 
E)  A, B, and C

Concern over the invasion of children's privacy prompted Congress to pass the Children's Internet Protection Act in October 1998.

The Children's Advertising Review Unit (CARU) is part of the FTC's regulation of marketing practices aimed at children.

New FDA package designs for cigarettes in 2012 will _____.

Scott participated in a promotion that allowed him to download a ringtone for his cell phone that played the Stars Wars theme song. This is an example of which type of marketing activity aimed at children that is considered controversial?

Piaget's stages of cognitive development indicate that children lack the ability to fully process and understand information, including marketing messages, until around 12 years of age.

Which of the following is a special unit of the National Advertising Division of the Council of Better Business Bureaus that specifically reviews advertising aimed at children?

How many of CARU's basic principles focus on the concern regarding the impact of commercial messages on children's values and their health and safety?

Regulation of marketing activities aimed at adults focuses on marketing communications, product features, pricing practices, and privacy.

Which of the following has the purpose of ensuring that consumers are provided with adequate information?

List the key provisions of the Children's Online Privacy Protection Act (COPPA).

While government and businesses want consumers to have full disclosure, which of the following might result for consumers?

There are three major concerns focused on the information that marketers provide to consumers, generally in the form of advertisements: the accuracy of the information provided, the adequacy of the information provided, and the cumulative impact of marketing information on society's values.

Which part of the FTC Privacy Protection Framework relates to data security, reasonable collection units, sound retention practices, and data accuracy?

What is the health risk of trans fat that prompted to government to require that the number of grams of trans fat be provided in nutrition labels on packages?

"Royal makes tires for the Jeep Liberty" is an example of a(n) _____.

Which of the following is the result of concern regarding the invasion of children's privacy?

Customized games that are placed on a company's website and prominently feature or integrate the company's brands and products as part of the game itself are known as _____.

What is the oldest age of a child that most regulation attempts to protect with respect to marketing practices?

Ads in such places as school buses, scoreboards, bulletin boards are classified by Consumers Union as in-school ads.

Which of the following is a major issue consumer groups have concerning products?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Filters

Exam 20: Marketing Regulation and Consumer Behavior

Concern over the invasion of children's privacy prompted Congress to pass the Children's Internet Protection Act in October 1998.

The Children's Advertising Review Unit (CARU) is part of the FTC's regulation of marketing practices aimed at children.

New FDA package designs for cigarettes in 2012 will _____.

Scott participated in a promotion that allowed him to download a ringtone for his cell phone that played the Stars Wars theme song. This is an example of which type of marketing activity aimed at children that is considered controversial?

Piaget's stages of cognitive development indicate that children lack the ability to fully process and understand information, including marketing messages, until around 12 years of age.

Which of the following is a special unit of the National Advertising Division of the Council of Better Business Bureaus that specifically reviews advertising aimed at children?

How many of CARU's basic principles focus on the concern regarding the impact of commercial messages on children's values and their health and safety?

Regulation of marketing activities aimed at adults focuses on marketing communications, product features, pricing practices, and privacy.

Which of the following has the purpose of ensuring that consumers are provided with adequate information?

List the key provisions of the Children's Online Privacy Protection Act (COPPA).

While government and businesses want consumers to have full disclosure, which of the following might result for consumers?

There are three major concerns focused on the information that marketers provide to consumers, generally in the form of advertisements: the accuracy of the information provided, the adequacy of the information provided, and the cumulative impact of marketing information on society's values.

Which part of the FTC Privacy Protection Framework relates to data security, reasonable collection units, sound retention practices, and data accuracy?

What is the health risk of trans fat that prompted to government to require that the number of grams of trans fat be provided in nutrition labels on packages?

"Royal makes tires for the Jeep Liberty" is an example of a(n) _____.

Which of the following is the result of concern regarding the invasion of children's privacy?

Customized games that are placed on a company's website and prominently feature or integrate the company's brands and products as part of the game itself are known as _____.

What is the oldest age of a child that most regulation attempts to protect with respect to marketing practices?

Ads in such places as school buses, scoreboards, bulletin boards are classified by Consumers Union as in-school ads.

Which of the following is a major issue consumer groups have concerning products?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Filters