Exam 14: Mass Communication

Increased access to information made possible by electronic communication that links people all over the world creating a modern world-wide community is known as __________.

The telegraph inaugurated the electronic era.

The media portrays ideas of how we should look physically.

The print epoch emerged with the invention of the phonetic alphabet.

Which of the following is NOT an example of mass communication?

When a TV show or film incorporates the product into the storyline they are engaging in __________.

Becoming media literate takes little work.

The Electronic Epoch in McLuhan's review of human history began with __________.

__________ are people and groups that decide which messages pass through the gates of information control to reach us.

Describe how mass communication has evolved in Western Society. List the four main epochs and the dominant type of communication in each era.

The primary way that television and other forms of electronic mass communication cultivate particular world views is by __________.

The process by which a viewer's basic view of the world can be affected due to watching large amounts of television over time is known as __________.

Mass communication uses gatekeepers to determine what consumers come to know, believe, and understand are issues they should deem as worthy of serious attention. This view of how mass communication operates represents __________.

Mass communication affects our lives in minimal ways.

The __________ __________ made written communication available to masses of people.

Of all the cadets who withdrew from the Citadel in 1995, the media selected Shannon Faulkner and called her to the public's attention. This is an example of which of the following?

The practice of featuring products in media so that the products are associated with particular characters or storylines is known as __________ __________.

During the literate epoch, the dominant sense was __________.

Janis loved watching TV. She really liked to get into shows so that she could forget the problems she was facing. Which theory would best explain the impact that watching television has had on Janis?

Heavy television viewers are more likely to have beliefs that reflect the worldview portrayed by television, which is not equivalent to reality. In television entertainment programming, 77% of major characters that commit crimes perpetrate acts of violence, compared to roughly 10% of actually reported crimes. This is an example of __________.