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Mass Communication Uses Gatekeepers to Determine What Consumers Come to Know

Question 33

Multiple Choice

Mass communication uses gatekeepers to determine what consumers come to know, believe, and understand are issues they should deem as worthy of serious attention. This view of how mass communication operates represents __________.


A) cultivation theory
B) critical theory
C) uses and gratification
D) agenda setting theory
E) agency theory

Correct Answer:

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