Exam 14: Mass Communication

Part of having media literacy means being skeptical of what is presented.

During the tribal epoch, the dominant sense was __________.

Lucinda was working for a newspaper and wanted to cover a story. She went to her editor with the idea and she responded that this was not a very important issue. The editor was engaging in __________.

People who control the flow of information to others are known as cultivation setters.

To __________ __________ to media, you must recognize that you are an agent who can affect what happens around you.

Uses and gratification assumes that consumers of mass media are active agents who deliberately choose what pleases them.

Television and film producers are forbidden by law to place or show the labels of actual products in shows and movies.

Discuss three theories of mass communication as found in Chapter 14. Give examples of why each theory is important. Finally, express whether or not you agree with the theory.

The theory that states that we use mass media to satisfy particular needs is __________ __________ __________.

Although they no longer prevail in the United States, __________ __________ continue to prevail in many undeveloped countries.

__________ __________ __________ theory argues that we attend to mass communication in order to gratify ourselves.

Marshall McLuhan claimed that the dominant media at any given time in a society strongly shape __________.

The premise of cultivation theory is that the more one attends to television (heavy viewers) the more distorted perspective of reality they hold.

Television's tendency to stabilize and homogenize views within a society in order to create a single allegedly mainstream view is known as __________.

To become a more responsible and thoughtful consumer of mass communication we should __________.

After a heavy session of studying for final exams, Barbara and Lynn wish to relax for a few hours. Feeling melancholy and in the mood for escapist romanticism, they rent the video Titanic. The choice of media content Barbara and Lynn made reflect __________.

Examine the claims of critical scholarship and describe how mass communication can serve to support the status quo, privileging those with power while marginalizing those without. Provide illustrative examples from actual media that would support their contentions.

Invention of the phonetic alphabet ushered in which epoch in many societies?

Marshall McLuhan is best known for the phrase "__________".

If commercial programming consistently portrays European Americans as upstanding citizens and members of other races as lazy, criminal, or irresponsible, viewers may come to accept such representations as factual. This is known as __________.