Exam 1: Why Study Persuasion
Exam 1: Why Study Persuasion 458 Questions
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Customer: I don't think I'll buy the stereo today.
Salesperson: Why not?
Customer: It's too expensive.
Salesperson: There's always a layaway plan.
Customer: I don't have time today.
Salesperson: I can do the paperwork in less than 5 minutes…
This conversation best illustrates the salesperson's use of which tactic?
(Multiple Choice)
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An effective approach when using counter-attitudinal advocacy to change another's attitudes or behavior is
(Multiple Choice)
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A person who believed she or he had a moral duty or obligation to follow a certain course of action (such as a whistleblower who felt she or he had to disclose the truth, even if it meant going to jail.)
(Multiple Choice)
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Which ethical perspective emphasizes "consequences or outcomes… weighing the benefits and drawbacks of a persuader's actions"?
(Multiple Choice)
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Mindy signed up for a local lifeguard class that required two full days of training at a cost of $150. Unfortunately, she got sick and could not complete the second day of training. The fee was non-refundable and the class was only offered once every six months. Instead of giving up, Mindy signed up for another weekend long workshop offered 25 miles away at a cost of $300.Mindy's actions best illustrate that
(Multiple Choice)
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In the terms used in the Elaboration Likelihood Model, a person low in the need for cognition is more likely to be persuaded via the _________ route to persuasion.
(Multiple Choice)
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Babbs wants to get her roommate, Christina, to clean up some dirty dishes she left in the sink. However, Babbs is an anxious person and the thought of a confrontation makes her too nervous. As a result, she decides not to confront Christina. In this situation, Babbs' primary goal seems to be constrained by
(Multiple Choice)
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Brands that ordinary people can only dream of owning one day are
(Multiple Choice)
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Beverly needs a new surround sound system. She has researched the type of system she wants and is motivated to find the best system to fit her budget. The __________ suggests that she will strive to find out as much as she can about surround sound systems, but only as much as she needs to make a decision, no more, no less.
(Multiple Choice)
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An individual tends to experience more cognitive dissonance when engaging in behavior that is contrary to his/her beliefs if
(Multiple Choice)
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Which statement best reflects Gass & Seiter's perspective on verbal aggression in political campaigns?
(Multiple Choice)
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One reason for studying persuasion is to learn more about how and why people respond to persuasive messages. This is called the
(Multiple Choice)
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Sex appeals typically function as ____________ cues to persuasion.
(Multiple Choice)
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Which of the following is not one of the five basic types of compliance-gaining strategies identified by Marwell and Schmitt?
(Multiple Choice)
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Information Manipulation Theory suggests that people behave deceptively by manipulating information in a variety of ways. According to the theory, which of the following is discussed as a means of manipulating information?
(Multiple Choice)
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According to summaries of several studies, which of the following behaviors were found to be associated with deceptive communication?
(Multiple Choice)
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According to research on message organization, the least effective approach is a/an
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What type of attitude scale is depicted below? "
\_\_\_\_ \_\_\_\_ \_\_\_\_ \_\_\_\_ \_\_\_\_ strongly moderately neutral/ moderately strongly disagree disagree no opinion agree agree
(Multiple Choice)
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