Exam 1: Why Study Persuasion

Which of the following statements best describes the third person effect? People tend to

Advertisements which display the "As Seen On TV" logo, or ads in the phone directory which display the Christian "Ichthys" symbol, are attempting to bolster which credibility dimension?

_______ are the expectations we have about what behaviors are right or wrong.

In regards to ethical communication, it isn't so much what strategies and tactics a persuader uses as

The best advice regarding self-disparaging humor is

In a political debate, a politician who keeps a cool head even when attacked by an opponent or when asked a tough question by the moderator, is exhibiting

According to Gass & Seiter, persuasion is analogous to

An example of a symbol is

"Persuasive communication represents any message that is intended to shape, reinforce, or change the responses of another, or others" (James Stiff, 2003). The above definition relies on which two limiting criteria?

Males tend to be more persuasive than females, partly because

An overall assessment of ingratiation research to date suggests the strategy

Marketing brands to specific niche groups, such as waitress moms, NASCAR dads, or late breaking gays, is known as

People often go along with the group, even if they think the group is wrong, because they want to be liked and accepted. This is known as:

A commercial for a brand of jeans aligns itself with youth culture by showing teens, wearing that brand, doing stunts on skateboards and BMX bikes. This represents which approach to using images to persuade?

Deindividuation best explains why

Advertisements which make us feel sentimental about life, such as a television commercial depicting a family reunion full of hugs and smiles, rely on

As a tool for influence, music persuades

The dapper Tim Gunn, from Project Runway, may know a lot about fashion, but he knows nothing about how to operate a submarine. This best illustrates the fact that:

Which of the following types of gestures is leastrelated to effective persuasion?

In the Gass & Seiter model, the outer circle represents ________________ persuasion, while the inner circle represents ________________ persuasion.