Exam 1: Why Study Persuasion

________________ people are cast in commercials that seek to emphasize trustworthiness, whereas ________________ people are cast into commercials that seek to portray expertise.

Although you don't know him well, you know that your neighbor, Roy, belongs to the Tea Party and is an NRA member. Decals on his car bumper say so. So you suspect he will not be happy to learn that a same sex couple bought the house next to him. You are

A teen is considering whether he/she should start smoking. Which of the following best illustrates the subjective norm component of the Theory of Reasoned Action?

This persuasive strategy is inadvisable, except as a last resort, since it tends to diminish the esteem of the receiver, is damaging to relationships, and can trigger aggression toward the persuader.

An example of habitual persuasion is

According to Gladwell's concept of Tipping Points, a product or idea can't take off unless it has inherent appeal. This is known as

Borderline persuasion refers to

When companies donate to charities or sponsor causes, they are engaging in

Which of the following statements about buzz marketing is most accurate?

A girl tells her mom, "But all the other kids are doing it." This phrase illustrates:

The issue of mindfulness is a concern when relying on self-reports because

According to Gass & Seiter, persuasion

Which of the following groups of receivers would tend to rely less on credibility as a peripheral cue and more on the content or substance of a message?

Marla tries to smooth problems between members of her team so that no one will appear foolish. This is an example of

Hesitations are a form of powerless language. An example of a hesitation is

Which of the following focuses on whether the recipient of a fear appeal can personally carry out the recommendation that is made?

You advise a friend to enroll in Professor Windplenty's class because "he's an easy 'A.'" A stranger in the registration line overhears you and decides to sign up for the same professor. This is an example of

In 1972, an Associated Press photographer named Nic Ut took a picture of a South Vietnamese girl, Kim Phuc, running down the road, naked, after her village was napalmed by U.S. planes. The photo, which won Ut a Pulitzer Prize, captured the horror and futility of the U.S.' military involvement in Viet Nam. The persuasive power of this photo is derived from its

Andy asked Marsha if he could borrow her laptop. She agreed. Then Andy asked her if she wouldn't mind if he borrowed her car. Andy was engaging in which compliance-gaining strategy?

Sentiment tracking is most closely associated with