Exam 2: Planning Business Messages

Which of the following communication channels would be considered the richest medium?

To emphasize the "you" view in e-mail messages, you must avoid any phrases that include the "I/we" view such as I'm happy or We're delighted.

The channel of choice for corporate communicators today is clearly __________.

Business writers who use words such as conceptualize, remuneration, and terminate are using language many readers would consider

Business writing should be economical. In this context, economical can best be defined as

Conveyed largely by the words in a message, __________ affects how a receiver feels upon reading or hearing a message.

You are more likely to achieve your communication goals if you profile your audience and shape the message to that profile.

Although messages may have a primary and a secondary audience, the writer needs to profile only the primary audience to determine the best presentation of the message.

Today's businesses increasingly use e-mail and instant messaging for conducting business, but hard-copy memos are still written for messages that require persuasion, permanence, and formality.

Which of the following represents the best business writing?

An interesting theory, called ____________ richness, describes the extent to which a channel or medium recreates or represents all the information available in the original message.

Sam is collecting and organizing information for a marketing report he is writing. Sam is involved in the second phase of the writing process, which is the ____________ phase.

Theresa has emphasized second-person pronouns (you, your) instead of first-person pronouns (I/we, us, our) in a letter to a customer. She is using the __________ view.

Ben Franklin stated this opinion about business messages: To be good it ought to have a tendency to benefit the reader. His opinion reflects the importance of analyzing the purpose of the message.

During the ____________ phase of the writing process, the writer will analyze the audience and the purpose for writing.

Shannon is writing a proposal to try to convince the board of directors to upgrade the company's computer equipment. After completing the prewriting phase, Shannon should immediately start composing the report.

The ability to prepare concise, audience-centered, persuasive, and purposeful messages comes naturally.

During the second phase of the writing process, you conduct research,

Which of the following is most acceptable for business writing?

An important aspect of the first phase of writing a business message is anticipating the audience's reaction to the message.