Question 1

Face-to-face conversation is a richer medium than a written report.

Accepted Answer

A) True 
 B)False

Question 2

Lindsay is writing a property description for a new real estate brochure. To make her brochure more effective, Lindsay should anticipate her audience. This means she

Accepted Answer

A)  identifies the property's outstanding traits and describes them clearly. 
B)  concentrates on the price and value of the property. 
C)  writes using familiar words and a friendly, informal tone. 
D)  considers what the readers are like and how the readers will react to the message. 
A)  identifies the property's outstanding traits and describes them clearly. 
B)  concentrates on the price and value of the property. 
C)  writes using familiar words and a friendly, informal tone. 
D)  considers what the readers are like and how the readers will react to the message.

Question 3

When you prepare a business message or oral presentation, you should be certain that your writing is economical, persuasive, audience-oriented, and

Accepted Answer

A)  purposeful. 
B)  creative. 
C)  lengthy. 
D)  formal. 
A)  purposeful. 
B)  creative. 
C)  lengthy. 
D)  formal.

Question 4

Marketing Director Kiprova will inform the board of directors that customers are not responding positive to the company's Paris Hilton ads. Which of the following is the most appropriate announcement?

Accepted Answer

A)  Our customers are ripping on our Paris Hilton ads, even though we know these ads rock. 
B)  Our customers are badmouthing this awesome new marketing campaign; they are obviously just out of it. 
C)  I have received criticism of the new Paris Hilton ads from our customers. 
D)  It has come to my attention that our customers have denigrated our strategic implementation of Paris Hilton's notoriety in our novel ad campaign. 
A)  Our customers are ripping on our Paris Hilton ads, even though we know these ads rock. 
B)  Our customers are badmouthing this awesome new marketing campaign; they are obviously just out of it. 
C)  I have received criticism of the new Paris Hilton ads from our customers. 
D)  It has come to my attention that our customers have denigrated our strategic implementation of Paris Hilton's notoriety in our novel ad campaign.

Question 5

Before Melissa organizes and composes her message, she should ask two questions: (1) Why am I sending this message? and (2)

Accepted Answer

A)  Why did my boss give this task to me? 
B)  What do I hope to achieve with this message? 
C)  How can I get this message written as quickly as possible? 
D)  Do I have enough time and financial resources to complete the work? 
A)  Why did my boss give this task to me? 
B)  What do I hope to achieve with this message? 
C)  How can I get this message written as quickly as possible? 
D)  Do I have enough time and financial resources to complete the work?

Face-to-face conversation is a richer medium than a written report.

Lindsay is writing a property description for a new real estate brochure. To make her brochure more effective, Lindsay should anticipate her audience. This means she

When you prepare a business message or oral presentation, you should be certain that your writing is economical, persuasive, audience-oriented, and

Marketing Director Kiprova will inform the board of directors that customers are not responding positive to the company's Paris Hilton ads. Which of the following is the most appropriate announcement?

Before Melissa organizes and composes her message, she should ask two questions: (1) Why am I sending this message? and (2)

Communication Skills As Career Filters

Composing Business Messages

Revising Business Messages

Electronic Messages and Digital Media

Positive Messages

Bad News Messages

Persuasive and Sales Messages

Informal Reports

Proposals and Formal Reports

Business Etiquette, Ethics, Teamwork, and Meetings

Business Presentations

The Job Search, Résumés, and Cover Letters

Interviewing and Following up

Document Formats

Proofreading and Corrections Symbols

Citation and Documentation Formats

Filters

Exam 2: Planning Business Messages

Face-to-face conversation is a richer medium than a written report.

Lindsay is writing a property description for a new real estate brochure. To make her brochure more effective, Lindsay should anticipate her audience. This means she

When you prepare a business message or oral presentation, you should be certain that your writing is economical, persuasive, audience-oriented, and

Marketing Director Kiprova will inform the board of directors that customers are not responding positive to the company's Paris Hilton ads. Which of the following is the most appropriate announcement?

Before Melissa organizes and composes her message, she should ask two questions: (1) Why am I sending this message? and (2)

Communication Skills As Career Filters

Composing Business Messages

Revising Business Messages

Electronic Messages and Digital Media

Positive Messages

Bad News Messages

Persuasive and Sales Messages

Informal Reports

Proposals and Formal Reports

Business Etiquette, Ethics, Teamwork, and Meetings

Business Presentations

The Job Search, Résumés, and Cover Letters

Interviewing and Following up

Document Formats

Proofreading and Corrections Symbols

Citation and Documentation Formats

Filters