Exam 2: Planning Business Messages

Profiling the audience for a business message helps the writer

A message that is shorter and more conversational is less likely to achieve its goal than a message that is longer and more formal.

The first phase of the writing process involves analyzing the audience and your purpose for writing, anticipating how your audience will react to your message, and

Megahertz Technology Solutions CEO Bianca Reyes has developed a company policy stating that all documents must be written in clear, concise language using familiar words. CEO Reyes is part of the ____________ English movement.

You are selecting a channel for sending your message. Which of the following is not a factor to consider when making this decision?

Francisco is writing an article for the company's intranet to encourage managers to use plain English. Which of these sentences uses an appropriate business style to express Francisco's point?

Travis must determine the channel for an important business message. In this context, channel refers to the

To be effective, the three phases of the writing process must be performed in sequence, moving from Phase 1 to Phase 2 to Phase 3 in order.

When preparing a business message, you should make your writing audience-oriented. Audience-oriented means you should

Putting yourself in the receiver's shoes to better adapt your message to that person's needs is called ____________.

In the final phase of the writing process, check the message for clarity and readability, proofread for errors, and

Don't send a message unless you know exactly who your audience is.

A business message should be long because quantity enhances quality.

Business writing should be purposeful. In this context, purposeful can best be defined as

Jorge must inform Samantha that she is not eligible to have an August vacation for which she recently applied. Which of the following sentences best demonstrates the "you" view Jorge should use in denying Samantha's application?

The final task in the third phase of the writing process is evaluating your message to decide whether it accomplishes your goal.

Which of the following sentences best focuses on the audience?

Alonso needs to get feedback from sales representatives located across the U.S. and Europe. Because he needs to have the most interactivity and feedback possible, the best channel of communication for Alonso is videoconferencing or teleconferencing.

As you become a more skilled and experienced business writer, you will be more likely to alter, compress, and rearrange the writing process steps to suit your needs.

Whenever possible in business writing, substitute longer, less familiar words for shorter, simpler words.