Exam 15: Speaking to Persuade

"When I am finished with my presentation, the audience will testify that ghosts exist." This is an example of a(n) _____.

You are using _____ when you organize a speech according to objections your listeners might have to your ideas.

Describe the various strategies for using fear appeals effectively in a speech.

"All ministers are honest people. Rev. Thompson is a minister. Rev. Thompson is a minister; therefore, he is an honest man." This is an example of _____.

In your speech to a group of high school students, you explain how you have seen people do stupid things at parties as a result of drinking. You've witnessed how drunken people put themselves at risk, and you've heard of people's reputations being ruined because of alcohol-related incidents. Because of your experiences, you want to urge your listeners to avoid drinking in social situations, so they will not suffer the consequences similar to those you discussed. What form of reasoning have you used in this speech?

The elaboration likelihood model includes a category of factors referred to as _____.

A(n) _____ is a learned predisposition to respond favorably or unfavorably to something.