Exam 15: Speaking to Persuade

The perception the audience has of you after you have concluded your speech, answered any questions, and left the area is your derived credibility.

In a speech about improved public safety, Stewart called for his audience to sign a petition to support current legislation that he felt would improve the situation. What type of audience is best suited for this kind of appeal?

Norris showed a picture of a smiling baby during his talk on vaccinating toddlers. He was using ____ to appeal to the audience's emotion.

"I saw smoke coming from behind the mountain and when I arrived at that side of the mountain, I noticed a fire in a wooded area. The smoke must have come from the fire." This is an example of reasoning by analogy.

"Drinking too much caffeine is harmful to your health" is a proposition of policy.

Aristotle used the word logos when referring to emotional appeals used to move an audience.

An attitude is a predisposition to respond favorably or unfavorably to something.

The idea underlying Maslow's hierarchy of needs is that the needs at the top of the pyramid must be satisfied before one can concentrate on the needs at the bottom of the pyramid.

The impression of a speaker's believability before the speaker begins to speak is his or her _____.

Differentiate between the three types of propositions (fact, value, policy).

The need to be loved is an example of a self-esteem need.

A(n) _____ is an enduring conception of right or wrong, good or bad.

The statement "The administration should create a mechanism that would prevent absences at school-sponsored activities from hurting students' grades" is a proposition of _____.

Creating a sense of discomfort by pointing out inconsistencies and then offering a way to reduce that discomfort is a persuasive strategy called _____.

Marty's persuasive speech was about gun control and school violence. He made the statement, "We either get rid of the guns in our society or we get ready for more school violence, citing what happened in Kentucky, Arkansas, and Colorado." This kind of argument represents a(n) _____.

Coercion is exactly the same as persuasion.

When you are addressing a receptive audience, it is recommended that you should be indirect in stating your objective.

Briefly explain the concept of a syllogism. What type of reasoning does this represent?

Which of the following is TRUE about the elaboration likelihood model (ELM)?

Sarah identifies common arguments as to why Bigfoot does not exist and systematically argues against each of these objections. What organizational pattern is she using?