Exam 15: Speaking to Persuade

"At the end of my speech, the audience will prefer drinking water to drinking soda" is an example of a speech that targets a(n) _____.

In a speech to the neighborhood watch group, Mr. Simmons made the following statement: "If you see someone running full steam down the sidewalk, you can safely assume that he or she has committed some type of crime in that neighborhood." Some members of the audience recognized this statement as an example of _____.

Letting the audience know about your personal experiences with your topic is a good way to develop your credibility.

For fear appeals to be effective, the speaker needs to convince the audience that the threat is real.

"At the end of my speech, the audience will acknowledge that an increase in property taxes is directly related to the increase in pay for congress" is an example of a speech that targets a(n) _____.

Explain the elaboration likelihood model (ELM).

One of your classmates argues in his persuasive speech, "What starving people need first is food and clean water-not counseling about the sad state of their governments, not advice about ways to attract new industry, and not pity over the loss of their self-esteem." What principle of persuasive speaking is this class member effectively using?

Adapting your message to your audience, establishing common ground, and using good evidence are all ways of developing _____ credibility.

When Ramone spoke about the need for regular health check-ups, he provided clear, accurate information and was so knowledgeable that everyone responded quite positively to his speech. What aspects of speaker credibility did Ramone demonstrate?

In his speech, Warner painted a picture for the audience of the grim future that will occur if the current rate of child abuse continues. This is an example of _____.

Kaarin is trying to convince her audience to vote for the upcoming wage increase that will help keep qualified staff on the team. She is using ____.

When students arrived for the speech by Joe Clark, they had already seen posters around campus with his picture and the mention of a movie about him, Lean on Me, which many had even seen. In his speech of introduction, the student body president complimented Clark's achievements and commented upon his awards and recognition. The publicity and the introduction enhanced Mr. Clark's _____ credibility.

Trustworthiness refers to an aspect of the speaker's credibility that reflects whether the speaker is perceived as informed and skilled.

When you are presented with information that is NOT consistent with your current thinking or feelings, you experience coercion.

What is cognitive dissonance? How might a speaker use it in a persuasive speech?

A speech that emphasizes the ethical character of a speaker is demonstrating _____.

Briefly discuss how a speaker might apply Maslow's Hierarchy of Needs to a persuasive speech on getting students to volunteer for a charity. Discuss at least two specific ways it might be used.

Briefly discuss the difference between an attitude, value, and a belief. Give an example of each. Why are these differences important to a speaker?

Briefly explain the various stages of credibility as it applies to a speaker.

Frazier is listening to a persuasive speech on assisted suicide. With the new information presented in the speech, he is learning more about the problem and begins to question his own opinion. What is the best term for what Frazier is experiencing?