Exam 9: Products,services,and Brands: Building Customer Value

________ means that services cannot be stored for later sale or use.

Products and services fall into two broad classifications based on the types of consumers that use them.One of these broad classes is known as _______________.

The fact is that brands are maintained by advertising rather than by customers' experiences.

Product quality consists of two dimensions.What are they?

Quality,features,and style and design are all examples of _____________.These are important when developing a product or service to show the benefits that it will offer.

Product mix ________ refers to the number of versions offered of each product in the line.Crest toothpaste comes in 13 varieties,ranging from Crest Multicare to Crest Baking Soda formulations

Why might a company pursue a strategy of less product line consistency?

Name and describe three decisions that companies make regarding their individual products and services.

15 less per can.Chicken of the Sea has brand ________.

A manager of a Holiday Inn said,"We have power and value in the market and people are willing to pay for it." This manager is referring to ________

One aspect of managing service differentiation is the company's service delivery.

Major brand marketers often spend huge amounts on advertising to create brand ________ and to build preference and loyalty.

In one sense,all marketing is the marketing of an idea.

Some marketers undertake activities to create,maintain,or change the attitudes and behaviour of target customers toward an organization.This is called__________________

________ is closely linked to customer value and satisfaction.It is one of the marketer's major positioning tools because it has a direct impact on product or service performance.

Service inseparability means that the quality of services depends on who provides them,as well as when,where,and how they are provided.

In the so-called battle of brands between national and private brands,retailers have many advantages.

Which of the following is the lowest level on which marketers can position their brands in target customers' minds?

Shopping products are less frequently purchased consumer products and services that customers compare carefully on suitability,quality,price,and style.

The strongest brands go beyond attributes or benefit positioning; they are positioned on ________.