Question 1

Maria is campaigning for city council and talks with prospective voters in her ward about their concerns. Maria is engaged in ______ marketing.

Accepted Answer

A)  person 
B)  place 
C)  cause 
D)  idea 
A)  person 
B)  place 
C)  cause 
D)  idea

Question 2

The Custom Foot is a shoe store chain that manufactures shoes and allows customers to design a unique product by selecting from the type of leather, colour, design, and size. This is an example of ______.

Accepted Answer

A)  standardization 
B)  adaptation 
C)  organization marketing 
D)  mass customization 
A)  standardization 
B)  adaptation 
C)  organization marketing 
D)  mass customization

Question 3

Complete the following using the terms listed below.
-______ are activities in which two or more parties give something of value to each other to satisfy perceived needs.

Accepted Answer

A) secondary data 
B) affinity program 
C) market segmentation 
D) demographic 
E) target market
F)end-use segmentation
G)marketing mix
H)data mining
I)consumer behaviour
J)ownership utility
K)exchange process
L)B2B
M)person marketing
N)mass customization
O)frequency marketing
P)co-marketing
Q)co-branding 
A) secondary data 
B) affinity program 
C) market segmentation 
D) demographic 
E) target market
F)end-use segmentation
G)marketing mix
H)data mining
I)consumer behaviour
J)ownership utility
K)exchange process
L)B2B
M)person marketing
N)mass customization
O)frequency marketing
P)co-marketing
Q)co-branding

Question 4

Bailey seeks out cleaning products that are environmentally friendly and is willing to pay extra for a "green" brand. What is the main factor for Bailey's purchase?

Accepted Answer

A)  interpersonal determinants 
B)  relationship marketing 
C)  personal determinants 
D)  end-use segmentation 
A)  interpersonal determinants 
B)  relationship marketing 
C)  personal determinants 
D)  end-use segmentation

Question 5

In recent years the importance of psychographic segmentation has grown in importance. Elucidate the significance of this type of segmentation.

Accepted Answer

Psychographic studies are used to evalua

Question 6

Complete the following using the terms listed below.
-______ includes the actions and decision processes of buyers.

Accepted Answer

A) secondary data 
B) affinity program 
C) market segmentation 
D) demographic 
E) target market
F)end-use segmentation
G)marketing mix
H)data mining
I)consumer behaviour
J)ownership utility
K)exchange process
L)B2B
M)person marketing
N)mass customization
O)frequency marketing
P)co-marketing
Q)co-branding 
A) secondary data 
B) affinity program 
C) market segmentation 
D) demographic 
E) target market
F)end-use segmentation
G)marketing mix
H)data mining
I)consumer behaviour
J)ownership utility
K)exchange process
L)B2B
M)person marketing
N)mass customization
O)frequency marketing
P)co-marketing
Q)co-branding

Question 7

Explain the difference between primary data and secondary data.

Accepted Answer

Primary data refers to the data collecte

Question 8

The first step in the consumer behaviour process is the recognition of a problem or opportunity.

Accepted Answer

A) True 
 B)False

Question 9

The era in marketing history characterized by the notion that creative advertising would convince consumers to buy a product is known as the ______ era.

Accepted Answer

A)  relationship 
B)  marketing 
C)  production 
D)  sales 
A)  relationship 
B)  marketing 
C)  production 
D)  sales

Question 10

The marketing concept refers to a companywide customer orientation with the objective of achieving long-term success.

Accepted Answer

A) True 
 B)False

Question 11

An example of an affinity program would be credit card customers who apply for cards affiliated with their favourite charity.

Accepted Answer

A) True 
 B)False

Question 12

Businesses that create solid relationships with suppliers and customers protect themselves against competitors.

Accepted Answer

A) True 
 B)False

Question 13

Demographic segmentation divides consumer markets into groups with similar values and lifestyles.

Accepted Answer

A) True 
 B)False

Question 14

______ refers to the actions of consumers directly involved in obtaining, consuming, and disposing of products and the decision processes that precede and follow these actions.

Accepted Answer

A)  Buyer behaviour 
B)  Consumer behaviour 
C)  Marketing management 
D)  The marketing mix 
A)  Buyer behaviour 
B)  Consumer behaviour 
C)  Marketing management 
D)  The marketing mix

Question 15

An outdoor store sells rafting and camping permits for a close-by national park. The store is creating place utility.

Accepted Answer

A) True 
 B)False

Question 16

Complete the following using the terms listed below.
-______ attempts to isolate the traits that distinguish a certain group of customers from the overall market.

Accepted Answer

A) secondary data 
B) affinity program 
C) market segmentation 
D) demographic 
E) target market
F)end-use segmentation
G)marketing mix
H)data mining
I)consumer behaviour
J)ownership utility
K)exchange process
L)B2B
M)person marketing
N)mass customization
O)frequency marketing
P)co-marketing
Q)co-branding 
A) secondary data 
B) affinity program 
C) market segmentation 
D) demographic 
E) target market
F)end-use segmentation
G)marketing mix
H)data mining
I)consumer behaviour
J)ownership utility
K)exchange process
L)B2B
M)person marketing
N)mass customization
O)frequency marketing
P)co-marketing
Q)co-branding

Question 17

The location of a coffee shop franchise in a mall creates ______ utility.

Accepted Answer

A)  place 
B)  ownership 
C)  form 
D)  time 
A)  place 
B)  ownership 
C)  form 
D)  time

Question 18

Frequency marketing is a marketing effort sponsored by an organization that targets people who share common interests and activities.

Accepted Answer

A) True 
 B)False

Question 19

Distinguish between person marketing and place marketing.

Accepted Answer

Person marketing: efforts that are desig

Question 20

The marketing function creates all of the following types of utility EXCEPT ______ utility.

Accepted Answer

A)  place 
B)  form 
C)  time 
D)  ownership 
A)  place 
B)  form 
C)  time 
D)  ownership

Maria is campaigning for city council and talks with prospective voters in her ward about their concerns. Maria is engaged in ______ marketing.

The Custom Foot is a shoe store chain that manufactures shoes and allows customers to design a unique product by selecting from the type of leather, colour, design, and size. This is an example of ______.

Complete the following using the terms listed below. -______ are activities in which two or more parties give something of value to each other to satisfy perceived needs.

Bailey seeks out cleaning products that are environmentally friendly and is willing to pay extra for a "green" brand. What is the main factor for Bailey's purchase?

In recent years the importance of psychographic segmentation has grown in importance. Elucidate the significance of this type of segmentation.

Complete the following using the terms listed below. -______ includes the actions and decision processes of buyers.

Explain the difference between primary data and secondary data.

The first step in the consumer behaviour process is the recognition of a problem or opportunity.

The era in marketing history characterized by the notion that creative advertising would convince consumers to buy a product is known as the ______ era.

The marketing concept refers to a companywide customer orientation with the objective of achieving long-term success.

An example of an affinity program would be credit card customers who apply for cards affiliated with their favourite charity.

Businesses that create solid relationships with suppliers and customers protect themselves against competitors.

Demographic segmentation divides consumer markets into groups with similar values and lifestyles.

______ refers to the actions of consumers directly involved in obtaining, consuming, and disposing of products and the decision processes that precede and follow these actions.

An outdoor store sells rafting and camping permits for a close-by national park. The store is creating place utility.

Complete the following using the terms listed below. -______ attempts to isolate the traits that distinguish a certain group of customers from the overall market.

The location of a coffee shop franchise in a mall creates ______ utility.

Frequency marketing is a marketing effort sponsored by an organization that targets people who share common interests and activities.

Distinguish between person marketing and place marketing.

The marketing function creates all of the following types of utility EXCEPT ______ utility.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labour Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Product and Distribution Strategies

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters

Exam 11: Customer-Driven Marketing

Maria is campaigning for city council and talks with prospective voters in her ward about their concerns. Maria is engaged in ______ marketing.

The Custom Foot is a shoe store chain that manufactures shoes and allows customers to design a unique product by selecting from the type of leather, colour, design, and size. This is an example of ______.

Complete the following using the terms listed below. -______ are activities in which two or more parties give something of value to each other to satisfy perceived needs.

Bailey seeks out cleaning products that are environmentally friendly and is willing to pay extra for a "green" brand. What is the main factor for Bailey's purchase?

In recent years the importance of psychographic segmentation has grown in importance. Elucidate the significance of this type of segmentation.

Complete the following using the terms listed below. -______ includes the actions and decision processes of buyers.

Explain the difference between primary data and secondary data.

The first step in the consumer behaviour process is the recognition of a problem or opportunity.

The era in marketing history characterized by the notion that creative advertising would convince consumers to buy a product is known as the ______ era.

The marketing concept refers to a companywide customer orientation with the objective of achieving long-term success.

An example of an affinity program would be credit card customers who apply for cards affiliated with their favourite charity.

Businesses that create solid relationships with suppliers and customers protect themselves against competitors.

Demographic segmentation divides consumer markets into groups with similar values and lifestyles.

______ refers to the actions of consumers directly involved in obtaining, consuming, and disposing of products and the decision processes that precede and follow these actions.

An outdoor store sells rafting and camping permits for a close-by national park. The store is creating place utility.

Complete the following using the terms listed below. -______ attempts to isolate the traits that distinguish a certain group of customers from the overall market.

The location of a coffee shop franchise in a mall creates ______ utility.

Frequency marketing is a marketing effort sponsored by an organization that targets people who share common interests and activities.

Distinguish between person marketing and place marketing.

The marketing function creates all of the following types of utility EXCEPT ______ utility.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labour Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Product and Distribution Strategies

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters