Question 1

Consumer goods include products used in the production of other goods for resale.

Accepted Answer

A) True 
 B)False

Question 2

How does data mining help marketers to analyze data and use the information it provides?

Accepted Answer

Data mining uses computer‐based technolo

Question 3

When business buyers need to make a purchase, they have to deal with their own preferences, which may NOT be their firm's preference.

Accepted Answer

A) True 
 B)False

Question 4

Complete the following using the terms listed below.
-______ allows a firm to bulk-produce goods and services while adding unique features to individual or small groups of orders.

Accepted Answer

A) secondary data 
B) affinity program 
C) market segmentation 
D) demographic 
E) target market
F)end-use segmentation
G)marketing mix
H)data mining
I)consumer behaviour
J)ownership utility
K)exchange process
L)B2B
M)person marketing
N)mass customization
O)frequency marketing
P)co-marketing
Q)co-branding 
A) secondary data 
B) affinity program 
C) market segmentation 
D) demographic 
E) target market
F)end-use segmentation
G)marketing mix
H)data mining
I)consumer behaviour
J)ownership utility
K)exchange process
L)B2B
M)person marketing
N)mass customization
O)frequency marketing
P)co-marketing
Q)co-branding

Question 5

Marketing is basically a form of selling.

Accepted Answer

A) True 
 B)False

Question 6

End-use segmentation focuses on the precise way a consumer will use a product.

Accepted Answer

A) True 
 B)False

Question 7

How does customer relationship management (CRM) software help modern firms?

Accepted Answer

Small and large companies often use cust

Question 8

Aidan is tired of doing his laundry at the local laundromat and would like to buy a washer and dryer for his apartment. In the Saturday paper he notices that a retail store is having a half-price sale. Aidan is at what step of the consumer behaviour process?

Accepted Answer

A)  evaluation of alternatives 
B)  searching for alternatives 
C)  purchase decision 
D)  purchase act 
A)  evaluation of alternatives 
B)  searching for alternatives 
C)  purchase decision 
D)  purchase act

Question 9

______ strategy focuses on personal selling, advertising, sales promotion tools, and public relations to produce effective communication between the firm and the marketplace.

Accepted Answer

A)  Pricing 
B)  Promotional 
C)  Distribution 
D)  Product 
A)  Pricing 
B)  Promotional 
C)  Distribution 
D)  Product

Question 10

The first element of a marketing strategy is to identify a target market.

Accepted Answer

A) True 
 B)False

Question 11

A buyer's market is one characterized by an abundance of goods and services.

Accepted Answer

A) True 
 B)False

Question 12

Ownership utility is created by making a product available in a location and at a time convenient for customers.

Accepted Answer

A) True 
 B)False

Question 13

Which one of the following is NOT a benefit of long-term customers?

Accepted Answer

A)  more purchases 
B)  less service 
C)  better technology 
D)  valuable feedback 
A)  more purchases 
B)  less service 
C)  better technology 
D)  valuable feedback

Question 14

Place utility is created ______.

Accepted Answer

A)  when arrangements for the transfer of title from seller to buyer are made 
B)  by having the good or service available at a convenient location when the consumer wants to buy it 
C)  when the product is made available to the consumer at a time the consumer wants to buy it 
D)  when the business firm converts raw materials into finished products 
A)  when arrangements for the transfer of title from seller to buyer are made 
B)  by having the good or service available at a convenient location when the consumer wants to buy it 
C)  when the product is made available to the consumer at a time the consumer wants to buy it 
D)  when the business firm converts raw materials into finished products

Question 15

Define utility and list the four types of utility.

Accepted Answer

A product's ability to satisfy

Question 16

Chicago used place marketing with its "Come spend a day shopping on the magnificent mile" campaign.

Accepted Answer

A) True 
 B)False

Question 17

Interpersonal determinants of consumer behaviour include all of the following EXCEPT ______ influences.

Accepted Answer

A)  motivational 
B)  cultural 
C)  social 
D)  family 
A)  motivational 
B)  cultural 
C)  social 
D)  family

Question 18

Business buyers face a variety of organizational influences in addition to their own preferences.

Accepted Answer

A) True 
 B)False

Question 19

Forbes, Fortune, and similar types of magazines often contain ads for Rolex watches, BMW automobiles, and other luxury items. Advertisers are trying to reach a market segment based on ______.

Accepted Answer

A)  location 
B)  age 
C)  gender 
D)  income 
A)  location 
B)  age 
C)  gender 
D)  income

Question 20

Census data are ______ and ______ data for marketing researchers.

Accepted Answer

A)  external; primary 
B)  internal; primary 
C)  internal; secondary 
D)  external; secondary 
A)  external; primary 
B)  internal; primary 
C)  internal; secondary 
D)  external; secondary

Consumer goods include products used in the production of other goods for resale.

How does data mining help marketers to analyze data and use the information it provides?

When business buyers need to make a purchase, they have to deal with their own preferences, which may NOT be their firm's preference.

Complete the following using the terms listed below. -______ allows a firm to bulk-produce goods and services while adding unique features to individual or small groups of orders.

Marketing is basically a form of selling.

End-use segmentation focuses on the precise way a consumer will use a product.

How does customer relationship management (CRM) software help modern firms?

Aidan is tired of doing his laundry at the local laundromat and would like to buy a washer and dryer for his apartment. In the Saturday paper he notices that a retail store is having a half-price sale. Aidan is at what step of the consumer behaviour process?

______ strategy focuses on personal selling, advertising, sales promotion tools, and public relations to produce effective communication between the firm and the marketplace.

The first element of a marketing strategy is to identify a target market.

A buyer's market is one characterized by an abundance of goods and services.

Ownership utility is created by making a product available in a location and at a time convenient for customers.

Which one of the following is NOT a benefit of long-term customers?

Place utility is created ______.

Define utility and list the four types of utility.

Chicago used place marketing with its "Come spend a day shopping on the magnificent mile" campaign.

Interpersonal determinants of consumer behaviour include all of the following EXCEPT ______ influences.

Business buyers face a variety of organizational influences in addition to their own preferences.

Forbes, Fortune, and similar types of magazines often contain ads for Rolex watches, BMW automobiles, and other luxury items. Advertisers are trying to reach a market segment based on ______.

Census data are and data for marketing researchers.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labour Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Product and Distribution Strategies

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters

Exam 11: Customer-Driven Marketing

Consumer goods include products used in the production of other goods for resale.

How does data mining help marketers to analyze data and use the information it provides?

When business buyers need to make a purchase, they have to deal with their own preferences, which may NOT be their firm's preference.

Complete the following using the terms listed below. -______ allows a firm to bulk-produce goods and services while adding unique features to individual or small groups of orders.

Marketing is basically a form of selling.

End-use segmentation focuses on the precise way a consumer will use a product.

How does customer relationship management (CRM) software help modern firms?

Aidan is tired of doing his laundry at the local laundromat and would like to buy a washer and dryer for his apartment. In the Saturday paper he notices that a retail store is having a half-price sale. Aidan is at what step of the consumer behaviour process?

______ strategy focuses on personal selling, advertising, sales promotion tools, and public relations to produce effective communication between the firm and the marketplace.

The first element of a marketing strategy is to identify a target market.

A buyer's market is one characterized by an abundance of goods and services.

Ownership utility is created by making a product available in a location and at a time convenient for customers.

Which one of the following is NOT a benefit of long-term customers?

Place utility is created ______.

Define utility and list the four types of utility.

Chicago used place marketing with its "Come spend a day shopping on the magnificent mile" campaign.

Interpersonal determinants of consumer behaviour include all of the following EXCEPT ______ influences.

Business buyers face a variety of organizational influences in addition to their own preferences.

Forbes, Fortune, and similar types of magazines often contain ads for Rolex watches, BMW automobiles, and other luxury items. Advertisers are trying to reach a market segment based on ______.

Census data are ______ and ______ data for marketing researchers.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labour Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Product and Distribution Strategies

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters

Census data are and data for marketing researchers.