Question 1

MATCHING
Complete the following using the terms listed.
-_____ focuses on the precise way a business-to-business purchaser will use a product.

Accepted Answer

A) secondary data 
B) affinity program 
C) Market segmentation 
D) demographic 
E) target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange process
L)B2B
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding 
A) secondary data 
B) affinity program 
C) Market segmentation 
D) demographic 
E) target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange process
L)B2B
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding

Question 2

Neon Corp. has implemented _____ so that its customers can choose their own fabric, style, individual features, and size.

Accepted Answer

A)  relationship production 
B)  standardization 
C)  organization marketing 
D)  mass customization 
A)  relationship production 
B)  standardization 
C)  organization marketing 
D)  mass customization

Question 3

Tabitha is a research specialist in the marketing division. She is working on a project that involves searching through customer database to detect spending patterns or trends that her company could target to increase sales. Tabitha is ______.

Accepted Answer

A)  developing a value-added database 
B)  segmenting and correlating the data files 
C)  doing environmental scanning 
D)  data mining 
A)  developing a value-added database 
B)  segmenting and correlating the data files 
C)  doing environmental scanning 
D)  data mining

Question 4

Discuss the evolution of the marketing concept through the marketing history eras.

Accepted Answer

For centuries, organizations of the prod

Question 5

Which of the following is a drawback to using census and other government data sources?

Accepted Answer

A)  Accessing government data is expensive. 
B)  Government data can become outdated quickly. 
C)  Accessing government data is difficult. 
D)  Government data sources are unreliable. 
A)  Accessing government data is expensive. 
B)  Government data can become outdated quickly. 
C)  Accessing government data is difficult. 
D)  Government data sources are unreliable.

Question 6

Interpersonal determinants of consumer behavior include all of the following EXCEPT _____ influences.

Accepted Answer

A)  motivational 
B)  cultural 
C)  social 
D)  family 
A)  motivational 
B)  cultural 
C)  social 
D)  family

Question 7

MATCHING
Complete the following using the terms listed.
-_____ allows a firm to bulk-produce goods and services while adding unique features to individual or small groups of orders.

Accepted Answer

A) secondary data 
B) affinity program 
C) Market segmentation 
D) demographic 
E) target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange process
L)B2B
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding 
A) secondary data 
B) affinity program 
C) Market segmentation 
D) demographic 
E) target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange process
L)B2B
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding

Question 8

Miguel scans his "preferred card" at a grocery store, the list of items is computed, and the store can offer coupons that are personalized to customer preferences. This is an example of _____.

Accepted Answer

A)  consumer behavior 
B)  affinity program 
C)  frequency marketing 
D)  product-related segmentation 
A)  consumer behavior 
B)  affinity program 
C)  frequency marketing 
D)  product-related segmentation

Question 9

A general store near a national park sells rafting and camping permits. The store is creating place utility.

Accepted Answer

A) True 
 B)False

Question 10

One of the most common forms of segmenting consumer markets uses characteristics such as age, income, household size, and/or ethnic group. This is known as ________ segmentation.

Accepted Answer

A)  geographic 
B)  psychographic 
C)  end-use 
D)  demographic 
A)  geographic 
B)  psychographic 
C)  end-use 
D)  demographic

Question 11

The era in marketing history characterized by the notion that a good product will sell itself is known as the _____ era.

Accepted Answer

A)  production 
B)  sales 
C)  marketing 
D)  relationship 
A)  production 
B)  sales 
C)  marketing 
D)  relationship

Question 12

MATCHING
Complete the following using the terms listed.
-_____ refers to an orderly transfer of goods and services from the seller to the buyer.

Accepted Answer

A) secondary data 
B) affinity program 
C) Market segmentation 
D) demographic 
E) target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange process
L)B2B
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding 
A) secondary data 
B) affinity program 
C) Market segmentation 
D) demographic 
E) target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange process
L)B2B
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding

Question 13

Business products usually require adaptation since they tend to be culture dependent.

Accepted Answer

A) True 
 B)False

Question 14

Devin obtains research data based on the number of unique visitors to his company's website, as well as tracking types of orders and amount of money spent. Devin is acquiring what type of research data?

Accepted Answer

A)  Principal 
B)  Secondary 
C)  External 
D)  Primary 
A)  Principal 
B)  Secondary 
C)  External 
D)  Primary

Question 15

As its ultimate goal, relationship marketing seeks to achieve customer satisfaction.

Accepted Answer

A) True 
 B)False

Question 16

As the result of a hurricane heading toward the coastal area of North Carolina, residents rushed to purchase plywood to cover their windows. Retailers who carried plywood were operating in a ________.

Accepted Answer

A)  buyer's market 
B)  mixed economy 
C)  regulated market 
D)  seller's market 
A)  buyer's market 
B)  mixed economy 
C)  regulated market 
D)  seller's market

Question 17

Some products can be classified as either a business or a consumer product depending on _____.

Accepted Answer

A)  the type of product/service 
B)  the cost of the product/service 
C)  who buys the product/service and why 
D)  where the product/service is sold 
A)  the type of product/service 
B)  the cost of the product/service 
C)  who buys the product/service and why 
D)  where the product/service is sold

Question 18

Esperanza is reviewing data that shows sales of her company's products during specific hours of each day. What kind of data is Esperanza reviewing?

Accepted Answer

A)  Survey data 
B)  Secondary data 
C)  External data 
D)  Internal data 
A)  Survey data 
B)  Secondary data 
C)  External data 
D)  Internal data

Question 19

It is illegal for not-for-profit organizations to partner with profit companies since not-for-profits may not earn a profit.

Accepted Answer

A) True 
 B)False

Question 20

The Tour of Hope is a cross-country bike tour designed to raise awareness about cancer clinical trials. Dasani bottled water is one of the sponsors, which enables the company to utilize _____ marketing.

Accepted Answer

A)  organization 
B)  event 
C)  place 
D)  person 
A)  organization 
B)  event 
C)  place 
D)  person

MATCHING Complete the following using the terms listed. -_____ focuses on the precise way a business-to-business purchaser will use a product.

Neon Corp. has implemented _____ so that its customers can choose their own fabric, style, individual features, and size.

Tabitha is a research specialist in the marketing division. She is working on a project that involves searching through customer database to detect spending patterns or trends that her company could target to increase sales. Tabitha is ______.

Discuss the evolution of the marketing concept through the marketing history eras.

Which of the following is a drawback to using census and other government data sources?

Interpersonal determinants of consumer behavior include all of the following EXCEPT _____ influences.

MATCHING Complete the following using the terms listed. -_____ allows a firm to bulk-produce goods and services while adding unique features to individual or small groups of orders.

Miguel scans his "preferred card" at a grocery store, the list of items is computed, and the store can offer coupons that are personalized to customer preferences. This is an example of _____.

A general store near a national park sells rafting and camping permits. The store is creating place utility.

One of the most common forms of segmenting consumer markets uses characteristics such as age, income, household size, and/or ethnic group. This is known as ________ segmentation.

The era in marketing history characterized by the notion that a good product will sell itself is known as the _____ era.

MATCHING Complete the following using the terms listed. -_____ refers to an orderly transfer of goods and services from the seller to the buyer.

Business products usually require adaptation since they tend to be culture dependent.

Devin obtains research data based on the number of unique visitors to his company's website, as well as tracking types of orders and amount of money spent. Devin is acquiring what type of research data?

As its ultimate goal, relationship marketing seeks to achieve customer satisfaction.

As the result of a hurricane heading toward the coastal area of North Carolina, residents rushed to purchase plywood to cover their windows. Retailers who carried plywood were operating in a ________.

Some products can be classified as either a business or a consumer product depending on _____.

Esperanza is reviewing data that shows sales of her company's products during specific hours of each day. What kind of data is Esperanza reviewing?

It is illegal for not-for-profit organizations to partner with profit companies since not-for-profits may not earn a profit.

The Tour of Hope is a cross-country bike tour designed to raise awareness about cancer clinical trials. Dasani bottled water is one of the sponsors, which enables the company to utilize _____ marketing.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Product and Distribution Strategies

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters

Exam 11: Customer-Driven Marketing

MATCHING Complete the following using the terms listed. -_____ focuses on the precise way a business-to-business purchaser will use a product.

Neon Corp. has implemented _____ so that its customers can choose their own fabric, style, individual features, and size.

Tabitha is a research specialist in the marketing division. She is working on a project that involves searching through customer database to detect spending patterns or trends that her company could target to increase sales. Tabitha is ______.

Discuss the evolution of the marketing concept through the marketing history eras.

Which of the following is a drawback to using census and other government data sources?

Interpersonal determinants of consumer behavior include all of the following EXCEPT _____ influences.

MATCHING Complete the following using the terms listed. -_____ allows a firm to bulk-produce goods and services while adding unique features to individual or small groups of orders.

Miguel scans his "preferred card" at a grocery store, the list of items is computed, and the store can offer coupons that are personalized to customer preferences. This is an example of _____.

A general store near a national park sells rafting and camping permits. The store is creating place utility.

One of the most common forms of segmenting consumer markets uses characteristics such as age, income, household size, and/or ethnic group. This is known as ________ segmentation.

The era in marketing history characterized by the notion that a good product will sell itself is known as the _____ era.

MATCHING Complete the following using the terms listed. -_____ refers to an orderly transfer of goods and services from the seller to the buyer.

Business products usually require adaptation since they tend to be culture dependent.

Devin obtains research data based on the number of unique visitors to his company's website, as well as tracking types of orders and amount of money spent. Devin is acquiring what type of research data?

As its ultimate goal, relationship marketing seeks to achieve customer satisfaction.

As the result of a hurricane heading toward the coastal area of North Carolina, residents rushed to purchase plywood to cover their windows. Retailers who carried plywood were operating in a ________.

Some products can be classified as either a business or a consumer product depending on _____.

Esperanza is reviewing data that shows sales of her company's products during specific hours of each day. What kind of data is Esperanza reviewing?

It is illegal for not-for-profit organizations to partner with profit companies since not-for-profits may not earn a profit.

The Tour of Hope is a cross-country bike tour designed to raise awareness about cancer clinical trials. Dasani bottled water is one of the sponsors, which enables the company to utilize _____ marketing.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Product and Distribution Strategies

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters