Question 1

Gender is an example of a factor in demographic segmentation.

Accepted Answer

A) True 
 B)False

Question 2

Charlotte wants to purchase a new printer for her computer. She decides to stick with the brand she knows because of her experience with its efficiency and reliability. This is an example of a(n) _____.

Accepted Answer

A)  interpersonal determinant 
B)  personal determinant 
C)  buying behavior 
D)  recognition of a problem or opportunity 
A)  interpersonal determinant 
B)  personal determinant 
C)  buying behavior 
D)  recognition of a problem or opportunity

Question 3

The marketing of a social concern or issue such as preventing child abuse is known as _____ marketing.

Accepted Answer

A)  cause 
B)  person 
C)  place 
D)  organization 
A)  cause 
B)  person 
C)  place 
D)  organization

Question 4

Ida works on creating ways to ensure that customers receive goods at the right time and correct location. Ida is involved in her firm's _____ strategy.

Accepted Answer

A)  pricing 
B)  promotion 
C)  distribution 
D)  product 
A)  pricing 
B)  promotion 
C)  distribution 
D)  product

Question 5

MATCHING
Complete the following using the terms listed.
-_____ is a cooperative arrangement in which two businesses that jointly market each other's products.

Accepted Answer

A) secondary data 
B) affinity program 
C) Market segmentation 
D) demographic 
E) target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange process
L)B2B
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding 
A) secondary data 
B) affinity program 
C) Market segmentation 
D) demographic 
E) target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange process
L)B2B
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding

Question 6

MATCHING
Complete the following using the terms listed.
-The most common method of market segmentation is _____ segmentation.

Accepted Answer

A) secondary data 
B) affinity program 
C) Market segmentation 
D) demographic 
E) target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange process
L)B2B
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding 
A) secondary data 
B) affinity program 
C) Market segmentation 
D) demographic 
E) target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange process
L)B2B
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding

Question 7

The utility that is created when a salesperson at a car dealership completes the sales contract is _____ utility.

Accepted Answer

A)  place 
B)  form 
C)  time 
D)  ownership 
A)  place 
B)  form 
C)  time 
D)  ownership

Question 8

Allan and Erica assembled a group of 12 people and had the group evaluate several promotional campaigns. Allan and Erica collected data from a(n) ________.

Accepted Answer

A)  focus group 
B)  survey 
C)  observational source 
D)  secondary source 
A)  focus group 
B)  survey 
C)  observational source 
D)  secondary source

Question 9

Census data are _____ and _____ data for marketing researchers.

Accepted Answer

A)  internal; primary 
B)  external; primary 
C)  external; secondary 
D)  internal; secondary 
A)  internal; primary 
B)  external; primary 
C)  external; secondary 
D)  internal; secondary

Question 10

Which of the following is an interpersonal determinant of consumer behavior?

Accepted Answer

A)  Family influences 
B)  Attitudes 
C)  Perceptions 
D)  Motives 
A)  Family influences 
B)  Attitudes 
C)  Perceptions 
D)  Motives

Question 11

Define external data and how this helps companies.

Accepted Answer

Researchers gather external data from ou

Question 12

A buyer's market is one characterized by a shortage of goods and services.

Accepted Answer

A) True 
 B)False

Question 13

Describe the consumer markets segmentations.

Accepted Answer

The four common bases for segmenting con

Question 14

Grocery stores use ______ to assess local preferences for products so that they can tailor the inventory of each store accordingly.

Accepted Answer

A)  marketing 
B)  warehouses 
C)  data mining 
D)  research 
A)  marketing 
B)  warehouses 
C)  data mining 
D)  research

Question 15

Gwen's mid-size company designs specialty lenses for a camera manufacturer. Her design specifications are based on the camera's performance, design, and price. What type of business market is Gwen engaged in?

Accepted Answer

A)  Product-related segmentation 
B)  Product usage rate 
C)  Buyer behavior 
D)  End-use segmentation 
A)  Product-related segmentation 
B)  Product usage rate 
C)  Buyer behavior 
D)  End-use segmentation

Question 16

Luke works as a marketing researcher and goes online to obtain information from government publications for census data and demographics. What type of data is Luke researching?

Accepted Answer

A)  Internal data 
B)  Peripheral data 
C)  Secondary data 
D)  Primary data 
A)  Internal data 
B)  Peripheral data 
C)  Secondary data 
D)  Primary data

Question 17

Approximately how much more does it cost to attract one new customer than to keep an existing one?

Accepted Answer

A)  Five times as much 
B)  Three times as much 
C)  Twice as much 
D)  About the same 
A)  Five times as much 
B)  Three times as much 
C)  Twice as much 
D)  About the same

Question 18

A university offers its alumni a special Visa card with the university's logo printed on the front. Each time the cardholder uses the card, the university receives a small percentage of the amount charged. This is an example of _____.

Accepted Answer

A)  cobranding 
B)  an affinity program 
C)  a frequency marketing program 
D)  comarketing 
A)  cobranding 
B)  an affinity program 
C)  a frequency marketing program 
D)  comarketing

Question 19

Business products include products and services used in the production of other goods for resale.

Accepted Answer

A) True 
 B)False

Question 20

Developing and maintaining long-term, cost-effective exchange relationships with individual customers, suppliers, employees, and other partners for mutual benefit characterizes ________.

Accepted Answer

A)  relationship management 
B)  customer satisfaction 
C)  relationship marketing 
D)  interpersonal consumer relationships 
A)  relationship management 
B)  customer satisfaction 
C)  relationship marketing 
D)  interpersonal consumer relationships

Gender is an example of a factor in demographic segmentation.

Charlotte wants to purchase a new printer for her computer. She decides to stick with the brand she knows because of her experience with its efficiency and reliability. This is an example of a(n) _____.

The marketing of a social concern or issue such as preventing child abuse is known as _____ marketing.

Ida works on creating ways to ensure that customers receive goods at the right time and correct location. Ida is involved in her firm's _____ strategy.

MATCHING Complete the following using the terms listed. -_____ is a cooperative arrangement in which two businesses that jointly market each other's products.

MATCHING Complete the following using the terms listed. -The most common method of market segmentation is _____ segmentation.

The utility that is created when a salesperson at a car dealership completes the sales contract is _____ utility.

Allan and Erica assembled a group of 12 people and had the group evaluate several promotional campaigns. Allan and Erica collected data from a(n) ________.

Census data are _ and _ data for marketing researchers.

Which of the following is an interpersonal determinant of consumer behavior?

Define external data and how this helps companies.

A buyer's market is one characterized by a shortage of goods and services.

Describe the consumer markets segmentations.

Grocery stores use ______ to assess local preferences for products so that they can tailor the inventory of each store accordingly.

Gwen's mid-size company designs specialty lenses for a camera manufacturer. Her design specifications are based on the camera's performance, design, and price. What type of business market is Gwen engaged in?

Luke works as a marketing researcher and goes online to obtain information from government publications for census data and demographics. What type of data is Luke researching?

Approximately how much more does it cost to attract one new customer than to keep an existing one?

A university offers its alumni a special Visa card with the university's logo printed on the front. Each time the cardholder uses the card, the university receives a small percentage of the amount charged. This is an example of _____.

Business products include products and services used in the production of other goods for resale.

Developing and maintaining long-term, cost-effective exchange relationships with individual customers, suppliers, employees, and other partners for mutual benefit characterizes ________.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Product and Distribution Strategies

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters

Exam 11: Customer-Driven Marketing

Gender is an example of a factor in demographic segmentation.

Charlotte wants to purchase a new printer for her computer. She decides to stick with the brand she knows because of her experience with its efficiency and reliability. This is an example of a(n) _____.

The marketing of a social concern or issue such as preventing child abuse is known as _____ marketing.

Ida works on creating ways to ensure that customers receive goods at the right time and correct location. Ida is involved in her firm's _____ strategy.

MATCHING Complete the following using the terms listed. -_____ is a cooperative arrangement in which two businesses that jointly market each other's products.

MATCHING Complete the following using the terms listed. -The most common method of market segmentation is _____ segmentation.

The utility that is created when a salesperson at a car dealership completes the sales contract is _____ utility.

Allan and Erica assembled a group of 12 people and had the group evaluate several promotional campaigns. Allan and Erica collected data from a(n) ________.

Census data are _____ and _____ data for marketing researchers.

Which of the following is an interpersonal determinant of consumer behavior?

Define external data and how this helps companies.

A buyer's market is one characterized by a shortage of goods and services.

Describe the consumer markets segmentations.

Grocery stores use ______ to assess local preferences for products so that they can tailor the inventory of each store accordingly.

Gwen's mid-size company designs specialty lenses for a camera manufacturer. Her design specifications are based on the camera's performance, design, and price. What type of business market is Gwen engaged in?

Luke works as a marketing researcher and goes online to obtain information from government publications for census data and demographics. What type of data is Luke researching?

Approximately how much more does it cost to attract one new customer than to keep an existing one?

A university offers its alumni a special Visa card with the university's logo printed on the front. Each time the cardholder uses the card, the university receives a small percentage of the amount charged. This is an example of _____.

Business products include products and services used in the production of other goods for resale.

Developing and maintaining long-term, cost-effective exchange relationships with individual customers, suppliers, employees, and other partners for mutual benefit characterizes ________.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Product and Distribution Strategies

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters

Census data are _ and _ data for marketing researchers.