Question 1

Environmental factors influence the consumer behavior more than interpersonal factors.

Accepted Answer

A) True 
 B)False

Question 2

MATCHING
Complete the following using the terms listed.
-When two or more businesses link their names to a single product, _____ occurs.

Accepted Answer

A) secondary data 
B) affinity program 
C) Market segmentation 
D) demographic 
E) target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange process
L)B2B
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding 
A) secondary data 
B) affinity program 
C) Market segmentation 
D) demographic 
E) target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange process
L)B2B
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding

Question 3

Standardization may lead to higher costs.

Accepted Answer

A) True 
 B)False

Question 4

All of the following are internal sources of data EXCEPT ________.

Accepted Answer

A)  company product sales 
B)  company product inventory 
C)  competitor's sales 
D)  unpaid bills 
A)  company product sales 
B)  company product inventory 
C)  competitor's sales 
D)  unpaid bills

Question 5

The Internet is considered an indirect method for connecting with customers.

Accepted Answer

A) True 
 B)False

Question 6

Marketing is a process that begins with discovering unmet customer need.

Accepted Answer

A) True 
 B)False

Question 7

Ownership utility is created by making a product available in a location and at a time convenient for customers.

Accepted Answer

A) True 
 B)False

Question 8

Business buyers face a variety of organizational influences in addition to their own preferences.

Accepted Answer

A) True 
 B)False

Question 9

The city of Chicago might use cause marketing for its "Come spend a day shopping on the magnificent mile" campaign.

Accepted Answer

A) True 
 B)False

Question 10

The Custom Foot is a shoe store chain that manufactures shoes and allows customers to design a unique product by selecting from the type of leather, color, design, and size. This is an example of _____.

Accepted Answer

A)  standardization 
B)  adaptation 
C)  organization marketing 
D)  mass customization 
A)  standardization 
B)  adaptation 
C)  organization marketing 
D)  mass customization

Question 11

The first element of a marketing strategy is to identify a target market.

Accepted Answer

A) True 
 B)False

Question 12

Cobranding is when a company develops a product for two or more of its customers.

Accepted Answer

A) True 
 B)False

Question 13

A business aims its promotions toward singles between the ages of 25 and 40 who reside in a specific county. The business has _____.

Accepted Answer

A)  created personal utility 
B)  developed a marketing plan 
C)  developed a marketing mix 
D)  selected a target market 
A)  created personal utility 
B)  developed a marketing plan 
C)  developed a marketing mix 
D)  selected a target market

Question 14

Philippe owns a store that sells lampshades. The process of receiving money in return for lamp shades is _____.

Accepted Answer

A)  marketing 
B)  place utility 
C)  exchange 
D)  time utility 
A)  marketing 
B)  place utility 
C)  exchange 
D)  time utility

Question 15

Examples of private not-for-profit organizations include all of the following EXCEPT ________.

Accepted Answer

A)  San Diego Zoo 
B)  American Academy of Pediatrics 
C)  Michigan State Department of Natural Resources 
D)  United States Olympic Committee 
A)  San Diego Zoo 
B)  American Academy of Pediatrics 
C)  Michigan State Department of Natural Resources 
D)  United States Olympic Committee

Question 16

The common bases for segmenting consumer markets include all of the following EXCEPT _____ factors.

Accepted Answer

A)  psychographic 
B)  geographic 
C)  demographic 
D)  end-use 
A)  psychographic 
B)  geographic 
C)  demographic 
D)  end-use

Question 17

Personal and interpersonal determinants affect which of the following steps in the consumer behavior process?

Accepted Answer

A)  Recognition of problem or opportunity 
B)  Purchase decision 
C)  Purchase act 
D)  Each step in the consumer behavior process 
A)  Recognition of problem or opportunity 
B)  Purchase decision 
C)  Purchase act 
D)  Each step in the consumer behavior process

Question 18

Personal and interpersonal influences are strongest in only the early steps of the consumer behavior process.

Accepted Answer

A) True 
 B)False

Question 19

The location of a coffee shop franchise in a mall creates _____ utility.

Accepted Answer

A)  place 
B)  ownership 
C)  form 
D)  time 
A)  place 
B)  ownership 
C)  form 
D)  time

Question 20

Explain how a company might decide on a marketing mix for an international company.

Accepted Answer

Marketing goods or services in foreign m

Environmental factors influence the consumer behavior more than interpersonal factors.

MATCHING Complete the following using the terms listed. -When two or more businesses link their names to a single product, _____ occurs.

Standardization may lead to higher costs.

All of the following are internal sources of data EXCEPT ________.

The Internet is considered an indirect method for connecting with customers.

Marketing is a process that begins with discovering unmet customer need.

Ownership utility is created by making a product available in a location and at a time convenient for customers.

Business buyers face a variety of organizational influences in addition to their own preferences.

The city of Chicago might use cause marketing for its "Come spend a day shopping on the magnificent mile" campaign.

The Custom Foot is a shoe store chain that manufactures shoes and allows customers to design a unique product by selecting from the type of leather, color, design, and size. This is an example of _____.

The first element of a marketing strategy is to identify a target market.

Cobranding is when a company develops a product for two or more of its customers.

A business aims its promotions toward singles between the ages of 25 and 40 who reside in a specific county. The business has _____.

Philippe owns a store that sells lampshades. The process of receiving money in return for lamp shades is _____.

Examples of private not-for-profit organizations include all of the following EXCEPT ________.

The common bases for segmenting consumer markets include all of the following EXCEPT _____ factors.

Personal and interpersonal determinants affect which of the following steps in the consumer behavior process?

Personal and interpersonal influences are strongest in only the early steps of the consumer behavior process.

The location of a coffee shop franchise in a mall creates _____ utility.

Explain how a company might decide on a marketing mix for an international company.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Product and Distribution Strategies

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters

Exam 11: Customer-Driven Marketing

Environmental factors influence the consumer behavior more than interpersonal factors.

MATCHING Complete the following using the terms listed. -When two or more businesses link their names to a single product, _____ occurs.

Standardization may lead to higher costs.

All of the following are internal sources of data EXCEPT ________.

The Internet is considered an indirect method for connecting with customers.

Marketing is a process that begins with discovering unmet customer need.

Ownership utility is created by making a product available in a location and at a time convenient for customers.

Business buyers face a variety of organizational influences in addition to their own preferences.

The city of Chicago might use cause marketing for its "Come spend a day shopping on the magnificent mile" campaign.

The Custom Foot is a shoe store chain that manufactures shoes and allows customers to design a unique product by selecting from the type of leather, color, design, and size. This is an example of _____.

The first element of a marketing strategy is to identify a target market.

Cobranding is when a company develops a product for two or more of its customers.

A business aims its promotions toward singles between the ages of 25 and 40 who reside in a specific county. The business has _____.

Philippe owns a store that sells lampshades. The process of receiving money in return for lamp shades is _____.

Examples of private not-for-profit organizations include all of the following EXCEPT ________.

The common bases for segmenting consumer markets include all of the following EXCEPT _____ factors.

Personal and interpersonal determinants affect which of the following steps in the consumer behavior process?

Personal and interpersonal influences are strongest in only the early steps of the consumer behavior process.

The location of a coffee shop franchise in a mall creates _____ utility.

Explain how a company might decide on a marketing mix for an international company.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Product and Distribution Strategies

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters