Question 1

A company's financial records are a source of _____ and _____ data for marketing researchers.

Accepted Answer

A) 
Internal; primary 
B)  external; primary 
C)  external; secondary 
D)  internal; secondary 
A) 
Internal; primary 
B)  external; primary 
C)  external; secondary 
D)  internal; secondary

Question 2

_____ is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Accepted Answer

A)  Marketing 
B)  Market segmentation 
C)  Consumer behavior 
D)  Marketing research 
A)  Marketing 
B)  Market segmentation 
C)  Consumer behavior 
D)  Marketing research

Question 3

An example of an affinity program would be credit card customers who apply for cards affiliated with their favorite charity.

Accepted Answer

A) True 
 B)False

Question 4

Companies use _____ to fit the needs and preferences of a specific target market by combining product, distribution, promotion, and pricing strategies.

Accepted Answer

A)  a marketing mix 
B)  organization marketing 
C)  consumer behavior 
D)  market segmentation 
A)  a marketing mix 
B)  organization marketing 
C)  consumer behavior 
D)  market segmentation

Question 5

The current marketing period where companies emphasize customer satisfaction is referred to as the ________ era.

Accepted Answer

A)  production 
B)  relationship 
C)  marketing 
D)  sales 
A)  production 
B)  relationship 
C)  marketing 
D)  sales

Question 6

Relay for Life raises money for the American Cancer Society for cancer research and treatment. This is an example of _____ marketing.

Accepted Answer

A)  idea 
B)  place 
C)  organization 
D)  service 
A)  idea 
B)  place 
C)  organization 
D)  service

Question 7

In the exchange process, as long as one party offers something of value, perceived needs are met.

Accepted Answer

A) True 
 B)False

Question 8

The era in marketing history characterized by the notion that the consumer is king is known as the ________ era.

Accepted Answer

A)  sales 
B)  marketing 
C)  production 
D)  relationship 
A)  sales 
B)  marketing 
C)  production 
D)  relationship

Question 9

Identifying skin care products for women of color is an example of location segmentation.

Accepted Answer

A) True 
 B)False

Question 10

MATCHING
Complete the following using the terms listed.
-Marketing researchers use _____ as a quick and inexpensive resource of consumer information.

Accepted Answer

A) secondary data 
B) affinity program 
C) Market segmentation 
D) demographic 
E) target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange process
L)B2B
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding 
A) secondary data 
B) affinity program 
C) Market segmentation 
D) demographic 
E) target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange process
L)B2B
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding

Question 11

Fiona has initiated a project to establish a company website for interactive electronic commerce that encourages customers to provide the company with information on their purchase decision factors, post-purchase evaluations, lifestyles, and future expectations for service. Fiona plans to use the Internet for ________.

Accepted Answer

A)  market segmentation 
B)  end-use segmentation 
C)  organization marketing 
D)  relationship marketing 
A)  market segmentation 
B)  end-use segmentation 
C)  organization marketing 
D)  relationship marketing

Question 12

Marketing creates people, time, place, and ownership utility.

Accepted Answer

A) True 
 B)False

Question 13

Bailey seeks out cleaning products that are environmental friendly and is willing to pay extra for a "green" brand. What is the main factor for Bailey's purchase?

Accepted Answer

A)  Interpersonal determinants 
B)  Personal determinants 
C)  Relationship marketing 
D)  End-use segmentation 
A)  Interpersonal determinants 
B)  Personal determinants 
C)  Relationship marketing 
D)  End-use segmentation

Question 14

MATCHING
Complete the following using the terms listed.
-The group of potential customers toward whom a company directs its marketing efforts is the company's _____.

Accepted Answer

A) secondary data 
B) affinity program 
C) Market segmentation 
D) demographic 
E) target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange process
L)B2B
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding 
A) secondary data 
B) affinity program 
C) Market segmentation 
D) demographic 
E) target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange process
L)B2B
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding

Question 15

_____ utility is created when the business firm converts raw materials into finished goods and services.

Accepted Answer

A)  Form 
B)  Ownership 
C)  Exchange 
D)  Place 
A)  Form 
B)  Ownership 
C)  Exchange 
D)  Place

Question 16

A Wisconsin sporting goods store that sells fishing licenses at the start of each sport fishing season is creating _____ utility.

Accepted Answer

A)  time 
B)  form 
C)  ownership 
D)  place 
A)  time 
B)  form 
C)  ownership 
D)  place

Question 17

Desmond is developing several different marketing strategies based on target markets that differ in terms of lifestyles. He is segmenting the overall market by _____.

Accepted Answer

A)  demographics 
B)  end-use 
C)  psychographics 
D)  product 
A)  demographics 
B)  end-use 
C)  psychographics 
D)  product

Question 18

Government statistics are examples of primary data.

Accepted Answer

A) True 
 B)False

Question 19

The marketing function creates all of the following types of utility EXCEPT _____ utility.

Accepted Answer

A)  time 
B)  ownership 
C)  place 
D)  form 
A)  time 
B)  ownership 
C)  place 
D)  form

Question 20

Market segmentation is the process of dividing a total market into several relatively homogeneous groups.

Accepted Answer

A) True 
 B)False

A company's financial records are a source of _ and _ data for marketing researchers.

_____ is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

An example of an affinity program would be credit card customers who apply for cards affiliated with their favorite charity.

Companies use _____ to fit the needs and preferences of a specific target market by combining product, distribution, promotion, and pricing strategies.

The current marketing period where companies emphasize customer satisfaction is referred to as the ________ era.

Relay for Life raises money for the American Cancer Society for cancer research and treatment. This is an example of _____ marketing.

In the exchange process, as long as one party offers something of value, perceived needs are met.

The era in marketing history characterized by the notion that the consumer is king is known as the ________ era.

Identifying skin care products for women of color is an example of location segmentation.

MATCHING Complete the following using the terms listed. -Marketing researchers use _____ as a quick and inexpensive resource of consumer information.

Marketing creates people, time, place, and ownership utility.

Bailey seeks out cleaning products that are environmental friendly and is willing to pay extra for a "green" brand. What is the main factor for Bailey's purchase?

MATCHING Complete the following using the terms listed. -The group of potential customers toward whom a company directs its marketing efforts is the company's _____.

_____ utility is created when the business firm converts raw materials into finished goods and services.

A Wisconsin sporting goods store that sells fishing licenses at the start of each sport fishing season is creating _____ utility.

Desmond is developing several different marketing strategies based on target markets that differ in terms of lifestyles. He is segmenting the overall market by _____.

Government statistics are examples of primary data.

The marketing function creates all of the following types of utility EXCEPT _____ utility.

Market segmentation is the process of dividing a total market into several relatively homogeneous groups.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Product and Distribution Strategies

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters

Exam 11: Customer-Driven Marketing

A company's financial records are a source of _____ and _____ data for marketing researchers.

_____ is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

An example of an affinity program would be credit card customers who apply for cards affiliated with their favorite charity.

Companies use _____ to fit the needs and preferences of a specific target market by combining product, distribution, promotion, and pricing strategies.

The current marketing period where companies emphasize customer satisfaction is referred to as the ________ era.

Relay for Life raises money for the American Cancer Society for cancer research and treatment. This is an example of _____ marketing.

In the exchange process, as long as one party offers something of value, perceived needs are met.

The era in marketing history characterized by the notion that the consumer is king is known as the ________ era.

Identifying skin care products for women of color is an example of location segmentation.

MATCHING Complete the following using the terms listed. -Marketing researchers use _____ as a quick and inexpensive resource of consumer information.

Marketing creates people, time, place, and ownership utility.

Bailey seeks out cleaning products that are environmental friendly and is willing to pay extra for a "green" brand. What is the main factor for Bailey's purchase?

MATCHING Complete the following using the terms listed. -The group of potential customers toward whom a company directs its marketing efforts is the company's _____.

_____ utility is created when the business firm converts raw materials into finished goods and services.

A Wisconsin sporting goods store that sells fishing licenses at the start of each sport fishing season is creating _____ utility.

Desmond is developing several different marketing strategies based on target markets that differ in terms of lifestyles. He is segmenting the overall market by _____.

Government statistics are examples of primary data.

The marketing function creates all of the following types of utility EXCEPT _____ utility.

Market segmentation is the process of dividing a total market into several relatively homogeneous groups.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Product and Distribution Strategies

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters

A company's financial records are a source of _ and _ data for marketing researchers.