Exam 7: Survey Research

Describe in detail how response rates can be improved for mailed surveys.

Researchers often have difficulty contacting sample units.

Web surveys are becoming popular due to their flexibility and inexpensiveness.

A context effect in a survey occurs when:

A context effect occurs when a question on a survey influences how a respondent will interpret a later question.

Outline the procedure for pretesting a survey.

What makes a good survey questionnaire? Consider the questions themselves and the questionnaire as a whole. Why is it important to make sure you have a good questionnaire? How can you determine if you have a good questionnaire?

A phone survey conducted with random digit dialing has all but which of the following features?

In a survey, a contingent question always follows a(n):

Face-to-face social interaction occurs between researcher and respondent only in:

Jacky is doing a study on the number of hours spent watching TV and how this affects family cohesion. She decides to mail a questionnaire to randomly selected households in her state. This is an example of:

Which of the following is a way for researchers to contact sample units, particularly households?

Group administered surveys tend to have higher response rates than do mailed surveys.

In a phone survey or an in-person survey, the list of questions is referred to as:

The skip pattern in a survey is created by:

The General Social Survey is an example of:

Electronic survey can take two forms:

What guideline does the following question violate in terms of guidelines for writing questions: Do you disagree that there should not be an exam on Chapter 6?

What guideline does the following question violate in terms of guidelines for writing questions: Do you agree or disagree that television increases people's tolerance for violence and drug use?