Exam 7: Survey Research

What guideline does the following question violate in terms of guidelines for writing questions: Do you think the United States should release more oil reserves in order to reduce gas prices or let gas prices continue to climb until no one can afford to drive?

Which of the following is a good idea for making the questionnaire attractive to respondents?

Group surveys differ from other types of surveys in the following way:

Survey research involves:

Consider the advantages and disadvantages of using an in-person survey, compared to a self-administered survey and a telephone survey.

When designing a questionnaire, researchers must write new questions to measure all key concepts.

Why would the presence of an interviewer make it difficult for respondents to give honest answers?

A major weakness of web-based surveys is that Internet access is not widely or evenly available in the general population.

What are the key features of a good cover letter? Which features are most important for maximizing the response rate in a survey? For treating respondents ethically? Write a sample cover letter for a self-administered, mailed survey in which respondents will be asked questions about their relationship with their brothers and sisters.

Use the following to answer questions 16-18: In each set, match a concept from Group A to a definition or example from Group B. -Questionnaire design Group A 1. interview schedule 2. cognitive interview 3. interpretive questions 4. context effects Group B a. A set of questions used for an in-person or phone survey b. Follow-up questions to see how a question was interpreted by respondents c. Questions added to a survey to help interpret respondents' answers d. Questions used for a self-administered survey e. The influence of question order on how questions are answered

The popularity of survey research is due to:

In-person interviewing has all of the following advantages compared to other survey designs except:

The best way to improve response rates on a mailed survey is:

A fence-sitter is a respondent that chooses between two substantive responses on a survey even when he or she doesn't really know.

Which of the following is not a benefit of web surveys?

You have been instructed to design a survey of students at the college to determine their satisfaction with the physical facilities on campus (e.g., classrooms, buildings, etc.). Propose a survey design, including sampling technique, administration of survey, and a few sample questions. Justify your proposal given other potential designs.

In a closed-ended survey question, responses must be exhaustive and mutually exclusive except in:

An omnibus survey does not need a specific research focus.

Interpretive questions are most useful during which part of survey research?

An in-person interview can never guarantee: