Exam 7: Survey Research

The following is an example of a double-barreled question: Do you agree or disagree with university policies that raise student fees and spend them on athletics?

What is the difference between anonymity and confidentiality? When is each appropriate? What are the advantages and disadvantages associated with each?

Describe five different ways that surveys can be administered. What are the advantages and disadvantages of each?

Random digit dialing (RDD) cannot "capture" unlisted numbers, whose owners are systematically different.

A cognitive interview is conducted to understand how respondents interpret survey questions.

Use the following to answer questions 16-18: In each set, match a concept from Group A to a definition or example from Group B. -Writing Good Questions Group A 1. double-barreled question 2. filter question 3. fence sitter 4. floater Group B a. Two questions in one b. Person who chooses a neutral response c. Person who chooses a survey answer but doesn't really know d. Question that creates a skip pattern e. Question that contains a double negative

Discuss the advantages and disadvantages of including neutral, middle alternatives in response choices for survey questions.

Survey research collects information from individuals through responses to standardized questions.

The following question contains a double-negative: Do you agree that fewer immigrants should be allowed into the United States but that immigrants should be allowed full rights when they arrive?

The ethical question that arises most frequently in group surveys is:

Which of the following allows interviewers to display interview questions on a computer screen in order to process the responses and check that responses fall within allowed ranges?

Respondents will sometimes agree with a statement in a survey simply because they don't want to be disagreeable.

Anonymity exists when:

If a respondent is forced to choose an answer from a list of responses, but the respondent doesn't really know anything about the question, the person who designed the survey has taken which of the following into consideration:

The list of questions in a self-administered survey is called the:

Confidentiality in surveys requires that no identifying information is ever recorded to link respondents with their responses.

Discuss the principal ethical problems in surveys. Why are surveys generally regarded as having fewer ethical dilemmas?

Telephone surveys are fast and efficient. Why not conduct all surveys by phone? In your answer, discuss the advantages and disadvantages of this approach and highlight any unique advantages of other survey designs. Be sure to clarify when (if ever) the other designs are preferable.

Use the following to answer questions 16-18: In each set, match a concept from Group A to a definition or example from Group B. -Administering Surveys Group A 1. Mailed survey 2. Group survey 3. Phone survey 4. In-person survey 5. Electronic survey Group B a. Highest response rate of administration methods b. Has a low initial response rate, often less than 30% c. Lowest cost of administration methods d. Does not allow for open-ended questions e. Allows administration to more than one respondent at a time f. Uses an interviewer, but it usually highly structured

A cover letter should: