Question 1

A Facebook user likes pages of various organizations on Facebook.The fact that the user has liked a particular organization is an example of ________.

Accepted Answer

A) content data 
B) user response 
C) data contribution 
D) connection data 
A) content data 
B) user response 
C) data contribution 
D) connection data

Question 2

Social media is widely used in business-to-business relationships and not in business-to-customer relationships.

Accepted Answer

A) True 
 B)False

Question 3

Social media users include only individuals and not organizations that use social media sites.

Accepted Answer

A) True 
 B)False

Question 4

Social media providers develop and operate their own custom, proprietary, social networking application software.

Accepted Answer

A) True 
 B)False

Question 5

What is social capital?

Accepted Answer

According to Nan Lin, social capital is

Question 6

Social media (SM)is by its very nature static.

Accepted Answer

A) True 
 B)False

Question 7

What is the difference between traditional customer relationship management (CRM)and social customer relationship management (CRM)?

Accepted Answer

In social CRM, because relationships eme

Question 8

Being linked to a network of highly regarded contacts is a form of ________.

Accepted Answer

A) social credential 
B) personal reinforcement 
C) mobility 
D) nepotism 
A) social credential 
B) personal reinforcement 
C) mobility 
D) nepotism

Question 9

What are social media (SM)providers?

Accepted Answer

Social media (SM)providers are the compa

Question 10

Social media sites that become too defensive can be perceived as promulgating an unpopular management message.

Accepted Answer

A) True 
 B)False

Question 11

eBay often solicits customers to provide feedback on their eBay experience; this is an example of crowdsourcing.

Accepted Answer

A) True 
 B)False

Exam 8: Social Media Information Systems

A Facebook user likes pages of various organizations on Facebook.The fact that the user has liked a particular organization is an example of ________.

Social media is widely used in business-to-business relationships and not in business-to-customer relationships.

Social media users include only individuals and not organizations that use social media sites.

Social media providers develop and operate their own custom, proprietary, social networking application software.

What is social capital?

Social media (SM)is by its very nature static.

What is the difference between traditional customer relationship management (CRM)and social customer relationship management (CRM)?

Being linked to a network of highly regarded contacts is a form of ________.

What are social media (SM)providers?

Social media sites that become too defensive can be perceived as promulgating an unpopular management message.

eBay often solicits customers to provide feedback on their eBay experience; this is an example of crowdsourcing.

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