Question 1

Capital is defined as the investment of resources for future profit.

Accepted Answer

A) True 
 B)False

Question 2

Patronizing responses to comments from content contributors can generate a ________.

Accepted Answer

A) positive review 
B) sympathetic appeal 
C) rise in followers count 
D) strong backlash 
A) positive review 
B) sympathetic appeal 
C) rise in followers count 
D) strong backlash

Question 3

Social media is increasingly used for finding employee prospects.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following statements is true of social networking problems?

Accepted Answer

A) Responses to problematic content are best reserved for instances where it has caused an organization to do something positive. 
B) Inappropriate contributions that contain obscene or otherwise inappropriate content should be ignored indefinitely. 
C) The product development team should not receive criticisms posted on a social networking site. 
D) If problematic content represents reasonable criticism of the organization's products, the best response is to delete it. 
A) Responses to problematic content are best reserved for instances where it has caused an organization to do something positive. 
B) Inappropriate contributions that contain obscene or otherwise inappropriate content should be ignored indefinitely. 
C) The product development team should not receive criticisms posted on a social networking site. 
D) If problematic content represents reasonable criticism of the organization's products, the best response is to delete it.

Question 5

Explain the social customer relationship management (CRM)process.

Accepted Answer

Social CRM is a dynamic, social media-ba

Question 6

________ is data about relationships.

Accepted Answer

A) Connection data 
B) Capital data 
C) Content data 
D) Communication data 
A) Connection data 
B) Capital data 
C) Content data 
D) Communication data

Question 7

Social media is creating new job titles, new responsibilities, and the need for new types of training.

Accepted Answer

A) True 
 B)False

Question 8

Being linked into social networks reinforces a professional's identity, image, and position in an organization or industry.

Accepted Answer

A) True 
 B)False

Question 9

Explain the people component of social media information systems (SMIS)with respect to a user and an organization.

Accepted Answer

Users of social media (SM)do what they w

Question 10

In the context of customer relationship management (CRM), a vendor might lose control of the customer relationship.

Accepted Answer

A) True 
 B)False

Question 11

Social media fundamentally changes the balance of power among users, their communities, and organizations.

Accepted Answer

A) True 
 B)False

Question 12

Explain the hardware component of social media information systems (SMIS)with respect to each of the three organizational roles.

Accepted Answer

Both community users and employees proce

Question 13

Humans have social capital, whereas organizations do not have social capital.

Accepted Answer

A) True 
 B)False

Question 14

In social customer relationship management, relationships between organizations and customers are fixed.

Accepted Answer

A) True 
 B)False

Question 15

A social media information system is an information system that supports the sharing of content among networks of users.

Accepted Answer

A) True 
 B)False

Question 16

Social media's flow cannot be designed or diagrammed easily.Even if it was to be designed, the social media process would have changed even before the diagram is finished.

Accepted Answer

A) True 
 B)False

Question 17

________ refers to data and responses to data that are contributed by users and SM sponsors.

Accepted Answer

A) Connection data 
B) Capital data 
C) Content data 
D) Custom data 
A) Connection data 
B) Capital data 
C) Content data 
D) Custom data

Question 18

A(n)________ social networking service like Yammer can be used to provide managers with real-time feedback about how to resolve internal operational inefficiencies.

Accepted Answer

A) enterprise 
B) media sharing 
C) microblogging 
D) polling 
A) enterprise 
B) media sharing 
C) microblogging 
D) polling

Question 19

Since its inception, social media (SM)has been widely used to market products to end users in ________.

Accepted Answer

A) improving communication channels within an organization 
B) business-to-business (B2
B) relationships 
C) business-to-consumer (B2
C) relationships 
D) promoting brand awareness 
A) improving communication channels within an organization 
B) business-to-business (B2
B) relationships 
C) business-to-consumer (B2
C) relationships 
D) promoting brand awareness

Question 20

Social media enables people to form communities, which are groups of people related by a common interest.

Accepted Answer

A) True 
 B)False

Exam 8: Social Media Information Systems

Capital is defined as the investment of resources for future profit.

Patronizing responses to comments from content contributors can generate a ________.

Social media is increasingly used for finding employee prospects.

Which of the following statements is true of social networking problems?

Explain the social customer relationship management (CRM)process.

________ is data about relationships.

Social media is creating new job titles, new responsibilities, and the need for new types of training.

Being linked into social networks reinforces a professional's identity, image, and position in an organization or industry.

Explain the people component of social media information systems (SMIS)with respect to a user and an organization.

In the context of customer relationship management (CRM), a vendor might lose control of the customer relationship.

Social media fundamentally changes the balance of power among users, their communities, and organizations.

Explain the hardware component of social media information systems (SMIS)with respect to each of the three organizational roles.

Humans have social capital, whereas organizations do not have social capital.

In social customer relationship management, relationships between organizations and customers are fixed.

A social media information system is an information system that supports the sharing of content among networks of users.

Social media's flow cannot be designed or diagrammed easily.Even if it was to be designed, the social media process would have changed even before the diagram is finished.

________ refers to data and responses to data that are contributed by users and SM sponsors.

A(n)________ social networking service like Yammer can be used to provide managers with real-time feedback about how to resolve internal operational inefficiencies.

Since its inception, social media (SM)has been widely used to market products to end users in ________.

Social media enables people to form communities, which are groups of people related by a common interest.

The Importance of Mis

Business Processes, Information Systems, and Information

Organizational Strategy, Information Systems

Hardware and Software

Database Processing

The Cloud

Organizations and Information Systems

Business Intelligence Systems

Information Systems Security

Information Systems Management

Information Systems Development

Collaboration Information Systems for Decision Making

Collaborative Information Systems for Student Projects

Mobile Systems

Introduction to Microsoft Excel 2013

Database Design

Using Microsoft Access 2013

Using Excel and Access Together

Network and Cloud Technology

Enterprise Resource Planning Erpsystems

Supply Chain Management

Enterprise Social Networks and Knowledge Management

Database Marketing

Reporting Systems and Olap

Data Breaches

International Mis

Systems Development Project Management

Agile Development

Business Process Management

Filters