Exam 8: Social Media Information Systems

Social media providers create the features and functions of the site, and they compete with one another for the attention of users.

Conversion rate measures the frequency that someone who clicks on an ad makes a purchase, "likes" a site, or takes some other action desired by an advertiser.

Informality in procedures means that unintended consequences are common in social media.

Platforms that enable the creation of social networks, or social relationships among people with common interests, are offered by social media ________.

Which of the following statements is true about viral hooks in a social media (SM)site?

Explain the data component of social media information systems (SMIS).

Web surfers cannot filter out advertising content.

A ________ is a statement that delineates employees' rights and responsibilities in an organization.

How should one respond to social networking problems?

Facebook, Google+, LinkedIn, Twitter, Instagram, and Pinterest are examples of social media providers that enable the creation of social networks.

A person gains social capital by ________.

Which of the following statements is true of social capital?

________ is a dynamic social media process of employing users to participate in product design or product redesign.

A social networking user gains social capital by adding more friends and by strengthening relationships with existing friends.

________ in the context of management means loss of control of employees.

Chief Digital Officer (CDO)is a position responsible for developing and managing innovative social media programs.

Social media (SM)communities differ from regular communities because ________.

For social networking users, procedures are informal, evolving, and socially oriented.

According to Nan Lin, how do people benefit from social capital?

Social capital is investment in human knowledge and skills for future profit.