Exam 6: Mass Media: Setting the Political Agenda

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Media's choices about what is news and what isn't are known as __________.

(Multiple Choice)
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The growth of which of the following political movements greatly benefited from the use of new media?

(Multiple Choice)
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What is the focus of political candidates early in their competition for office?

(Multiple Choice)
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Although the new forms of media are challenging it,___________ is still the most powerful communication medium.

(Short Answer)
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In Reno v.American Civil Liberties Union,the Supreme Court gave __________ the task of filtering Internet content for those under the age of eighteen.

(Multiple Choice)
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The more prestigious newspapers are considered important because they have an elite audience: government officials,business leaders,and media figures.

(True/False)
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When the New York Times decides to present schoolteachers as the good guys and politicians cutting their budgets as bad guys,it is engaging in __________.

(Multiple Choice)
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What is narrowcasting?

(Multiple Choice)
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The Daily Show is an example of soft news.

(True/False)
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Muckraking is a product of which of the following?

(Multiple Choice)
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The television is on for how many hours on average in U.S.homes every day?

(Multiple Choice)
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When the media reported on candidate Hillary Clinton's stand on health care,they were providing what kind of coverage?

(Multiple Choice)
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When the media report on which candidate is ahead or behind in the polls,they are providing what kind of coverage?

(Multiple Choice)
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The public generally expects the media to __________.

(Multiple Choice)
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In a political campaign,Web sites are particularly important in __________.

(Multiple Choice)
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Which statement best demonstrates the media's effect on public opinion?

(Multiple Choice)
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Which of these explains Rupert Murdoch's introduction of a "fair and balanced" Fox News network?

(Multiple Choice)
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Which of these accounts for more than half of all campaign coverage?

(Multiple Choice)
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The Sullivan rule relates to slander and libel.

(True/False)
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Generalized feelings of distrust,cynicism,and powerlessness stemming from television's emphasis on the negative aspects of American life have been labeled __________.

(Short Answer)
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