Exam 6: Mass Media: Setting the Political Agenda

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Public awareness of a candidate is often referred to as __________ recognition.

(Short Answer)
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It can be argued that in spite of critiques about "fluff" on television,this medium __________.

(Multiple Choice)
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How do new media facilitate cyberculture?

(Multiple Choice)
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The Chicago Sun-Times running a week-long feature on voter registration and providing information about registering is an example of __________.

(Multiple Choice)
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On network news,the average sound bite given to candidates to speak on their own behalf is about __________ long.

(Multiple Choice)
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How does political polarization of the media impact our political system?

(Essay)
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When comparing the usage of the Internet as a news source to television,newspapers,and radio,the Pew Research Center has discovered what trend over the last decade?

(Multiple Choice)
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Media influence over values and opinions is reduced by selective perception,mentally screening out __________ with which we disagree.

(Short Answer)
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False writings that are intended to damage an individual are examples of __________.

(Short Answer)
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Which of these do Americans choose most often as a source of news?

(Multiple Choice)
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Which of these is generally marked by a conservative bias,according to the authors?

(Multiple Choice)
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Ironically,the overwhelmingly large number of political Web sites may wind up __________.

(Multiple Choice)
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What is the main determinant of advertising revenue for newspapers?

(Multiple Choice)
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Which of these media outlets is MOST likely to be criticized by your very conservative Uncle Frank for being biased?

(Multiple Choice)
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When considering the activist role of the media,the __________ of reporters,producers,and news anchors are an important element of American politics.

(Multiple Choice)
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Of the following,which is considered "hard programming"?

(Multiple Choice)
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Howard Dean was the first major candidate to __________.

(Multiple Choice)
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Edmund Burke called the free news press and the people and institutions of the free press the "__________ estate" of the realm.

(Short Answer)
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The ideas of no prior restraint and the equal-time rule have the same goal of providing balanced news.

(True/False)
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In both print and broadcast media,there are more journalists than ever before.

(True/False)
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