Exam 6: Mass Media: Setting the Political Agenda

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The primary factor when editors or producers select news to present to readers and viewers is the need to __________.

(Multiple Choice)
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Sensationalism in the media is caused by which of these?

(Multiple Choice)
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Unlike newspapers and magazines,broadcasters must be __________.

(Multiple Choice)
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The impact of the media on public opinion is limited largely by selective perception.

(True/False)
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What was established by the Sullivan rule?

(Multiple Choice)
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One role of the __________ is to determine whether broadcaster behavior on the airwaves constitutes indecency and obscenity.

(Short Answer)
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This is the most important source of media power.

(Multiple Choice)
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What was the original goal of the First Amendment?

(Multiple Choice)
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Which of the following is MOST likely to have engaged in political action using a social networking site?

(Multiple Choice)
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Is the unregulated chaos of the Internet a good thing in a democracy? Explain your answer.

(Essay)
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A local television station allowed a Republican candidate ten minutes of free air time to express her views.By law,the station was then required to allow the Democratic and Libertarian candidates ten minutes of free air time to express their views as well.This is an application of __________.

(Multiple Choice)
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For what purpose was the Federal Communications Commission established?

(Multiple Choice)
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Political conflict is mostly carried out in __________.

(Multiple Choice)
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The application of new media to campaign politics is called __________.

(Multiple Choice)
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When the media engage in agenda setting,they are telling us __________.

(Multiple Choice)
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Political ads are more successful at motivating a candidate's supporters to go to the polls than at __________.

(Multiple Choice)
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The New York Times tends to choose bad news over good because of its __________.

(Multiple Choice)
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Television is an example of mass media,but newspapers and radio are not.

(True/False)
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This former Minnesota governor was the first to use successfully use the Internet as a campaign tool.

(Multiple Choice)
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Which of these media outlets has positioned itself as openly progressive or liberal?

(Multiple Choice)
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