Question 1

When it comes to television,skillful politicians understand that,historically,__________.

Accepted Answer

A) content trumps perception in the minds of most voters 
B) what they say is more important than how they say it 
C) voters are mostly concerned wtih issues than fluff 
D) image is more important than substance 
A) content trumps perception in the minds of most voters 
B) what they say is more important than how they say it 
C) voters are mostly concerned wtih issues than fluff 
D) image is more important than substance

Question 2

Barack Obama's 2008 presidential campaign was the first major success by an Internet campaign.

Accepted Answer

A) True 
 B)False

Question 3

Lightweight entertainment is more prevalent than serious programming in which form of media in particular?

Accepted Answer

A) radio 
B) magazines 
C) television 
D) newspapers 
A) radio 
B) magazines 
C) television 
D) newspapers

Question 4

During election campaigns,the media require candidates to stage media events.

Accepted Answer

A) True 
 B)False

Question 5

Explain what "socialization" means,in relation to the media.From your viewing experience,how do news broadcasts present and analyze their content as well as the ads they include during the show? What attitudes,concepts,and so on are being reinforced/encouraged?

Accepted Answer

An ideal response will:
1.Explain that s

Question 6

When journalists choose to cover election fraud from the point of view of voting officials,they are newsmaking.

Accepted Answer

A) True 
 B)False

Question 7

When the authors of this text say that reporters "tell stories," they are referring to which of these aspects of media influence?

Accepted Answer

A) agenda setting 
B) interpreting 
C) persuading 
D) newsmaking 
A) agenda setting 
B) interpreting 
C) persuading 
D) newsmaking

Question 8

How many minutes of news and entertainment do Americans get for one minute of commercials during prime time?

Accepted Answer

A) one 
B) three 
C) ten 
D) twenty 
A) one 
B) three 
C) ten 
D) twenty

Question 9

Laws against libel and slander are aimed at preventing __________.

Accepted Answer

A) intentional damage 
B) freedom of the press 
C) journalistic freedom 
D) freedom of speech 
A) intentional damage 
B) freedom of the press 
C) journalistic freedom 
D) freedom of speech

Question 10

The "CNN effect" refers to the influence of strong visuals on public opinion.

Accepted Answer

A) True 
 B)False

Question 11

The Internet was deliberately designed to __________.

Accepted Answer

A) rigidly control which computers could connect to it 
B) require computer expertise to communicate 
C) be controlled by a handful of media elites 
D) operate without any central authority or organization 
A) rigidly control which computers could connect to it 
B) require computer expertise to communicate 
C) be controlled by a handful of media elites 
D) operate without any central authority or organization

Question 12

The Sullivan rule requires public officials to show __________ on the part of media in order to prove a statement is false and malicious.

Accepted Answer

A) malicious intent 
B) prior restraint 
C) goodwill 
D) public support 
A) malicious intent 
B) prior restraint 
C) goodwill 
D) public support

Question 13

Campaigning for president begins in earnest about how long before the November presidential election?

Accepted Answer

A) six months 
B) one year 
C) eighteen months 
D) two years 
A) six months 
B) one year 
C) eighteen months 
D) two years

Question 14

Explain the concepts of newsmaking,agenda setting,and interpreting.What is the relationship between them,and why is this important to today's political reporting?

Accepted Answer

An ideal response will:
1.Explain that n

Question 15

When newspaper reporters decide that election fraud is the issue to cover,they are setting a political agenda.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following listed reasons is one for the creation of the Corporation for Public Broadcasting created by Congress in 1967?

Accepted Answer

A) to provide educational content about the government 
B) to make additional money for the government through advertising 
C) to provide an outlet for liberal views 
D) to provide noncommercial high quality programs 
A) to provide educational content about the government 
B) to make additional money for the government through advertising 
C) to provide an outlet for liberal views 
D) to provide noncommercial high quality programs

Question 17

The overall business of the media,in whatever form,is to __________.

Accepted Answer

A) gather mass audiences to sell to advertisers 
B) inform the public at any cost 
C) provide jobs for the intellectual elite 
D) convince viewers to vote for certain candidates 
A) gather mass audiences to sell to advertisers 
B) inform the public at any cost 
C) provide jobs for the intellectual elite 
D) convince viewers to vote for certain candidates

Question 18

Which of the following provides interactive mass participation?

Accepted Answer

A) weekly TV news shows 
B) the Internet 
C) newspapers 
D) news magazines 
A) weekly TV news shows 
B) the Internet 
C) newspapers 
D) news magazines

Question 19

Internet use in the last decade has __________.

Accepted Answer

A) remained even 
B) increased steadily 
C) gradually decreased 
D) plummeted 
A) remained even 
B) increased steadily 
C) gradually decreased 
D) plummeted

Question 20

A growing public backlash against televised incivility has led to a decrease in "drama" between pundits on political television programs.

Accepted Answer

A) True 
 B)False

When it comes to television,skillful politicians understand that,historically,__________.

Barack Obama's 2008 presidential campaign was the first major success by an Internet campaign.

Lightweight entertainment is more prevalent than serious programming in which form of media in particular?

During election campaigns,the media require candidates to stage media events.

Explain what "socialization" means,in relation to the media.From your viewing experience,how do news broadcasts present and analyze their content as well as the ads they include during the show? What attitudes,concepts,and so on are being reinforced/encouraged?

When journalists choose to cover election fraud from the point of view of voting officials,they are newsmaking.

When the authors of this text say that reporters "tell stories," they are referring to which of these aspects of media influence?

How many minutes of news and entertainment do Americans get for one minute of commercials during prime time?

Laws against libel and slander are aimed at preventing __________.

The "CNN effect" refers to the influence of strong visuals on public opinion.

The Internet was deliberately designed to __________.

The Sullivan rule requires public officials to show __________ on the part of media in order to prove a statement is false and malicious.

Campaigning for president begins in earnest about how long before the November presidential election?

Explain the concepts of newsmaking,agenda setting,and interpreting.What is the relationship between them,and why is this important to today's political reporting?

When newspaper reporters decide that election fraud is the issue to cover,they are setting a political agenda.

Which of the following listed reasons is one for the creation of the Corporation for Public Broadcasting created by Congress in 1967?

The overall business of the media,in whatever form,is to __________.

Which of the following provides interactive mass participation?

Internet use in the last decade has __________.

A growing public backlash against televised incivility has led to a decrease in "drama" between pundits on political television programs.

Politics: Who Gets What,When and How 1

Political Culture: Ideas in Conflict

The Constitution: Limiting Governmental Power

Federalism: Dividing Governmental Power

Opinion and Participation: Thinking and Acting in Politics

Political Parties: Organizing Politics

Campaigns and Elections: Deciding Who Governs

Interest Groups: Getting Their Share and More

Congress: Politics on Capitol Hill

The President: White House Politics

The Bureaucracy: Bureaucratic Politics

Courts Judicial Politics

Politics and Personal Liberty

Politics and Civil Rights

Politics and the Economy

Politics and Social Welfare

Politics and National Security

Filters

Exam 6: Mass Media: Setting the Political Agenda

When it comes to television,skillful politicians understand that,historically,__________.

Barack Obama's 2008 presidential campaign was the first major success by an Internet campaign.

Lightweight entertainment is more prevalent than serious programming in which form of media in particular?

During election campaigns,the media require candidates to stage media events.

Explain what "socialization" means,in relation to the media.From your viewing experience,how do news broadcasts present and analyze their content as well as the ads they include during the show? What attitudes,concepts,and so on are being reinforced/encouraged?

When journalists choose to cover election fraud from the point of view of voting officials,they are newsmaking.

When the authors of this text say that reporters "tell stories," they are referring to which of these aspects of media influence?

How many minutes of news and entertainment do Americans get for one minute of commercials during prime time?

Laws against libel and slander are aimed at preventing __________.

The "CNN effect" refers to the influence of strong visuals on public opinion.

The Internet was deliberately designed to __________.

The Sullivan rule requires public officials to show __________ on the part of media in order to prove a statement is false and malicious.

Campaigning for president begins in earnest about how long before the November presidential election?

Explain the concepts of newsmaking,agenda setting,and interpreting.What is the relationship between them,and why is this important to today's political reporting?

When newspaper reporters decide that election fraud is the issue to cover,they are setting a political agenda.

Which of the following listed reasons is one for the creation of the Corporation for Public Broadcasting created by Congress in 1967?

The overall business of the media,in whatever form,is to __________.

Which of the following provides interactive mass participation?

Internet use in the last decade has __________.

A growing public backlash against televised incivility has led to a decrease in "drama" between pundits on political television programs.

Politics: Who Gets What,When and How 1

Political Culture: Ideas in Conflict

The Constitution: Limiting Governmental Power

Federalism: Dividing Governmental Power

Opinion and Participation: Thinking and Acting in Politics

Political Parties: Organizing Politics

Campaigns and Elections: Deciding Who Governs

Interest Groups: Getting Their Share and More

Congress: Politics on Capitol Hill

The President: White House Politics

The Bureaucracy: Bureaucratic Politics

Courts Judicial Politics

Politics and Personal Liberty

Politics and Civil Rights

Politics and the Economy

Politics and Social Welfare

Politics and National Security

Filters