Exam 9: Pricing and Customer Profitability

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Answer the following questions using the information below: Cairns Company has invested $2 000 000 in a plant to make spear guns for fishing.The target operating profit desired from the plant is $300 000 annually.The company plans annual sales of 1500 spear guns at a selling price of $2000 each. -What is the mark-up percentage as a percentage of cost for Cairns Company?

(Multiple Choice)
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The mark-up percentage is usually higher if the cost base used is:

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Customer actions will LEAST affect:

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'Price discrimination' is the illegal practice of charging some customers a higher price than is charged to other customers.

(True/False)
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Determining a target price can be difficult in markets where products are differentiated from one another.

(True/False)
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Answer the following questions using the information below: Rockhampton Manufacturing is approached by a Brazilian customer to fulfil a one-time-only special order for a product similar to one offered to domestic customers. Rockhampton Manufacturing has a policy of adding a 10% mark-up to full costs and currently has excess capacity. The following per unit data apply for sales to regular customers: Variable costs: Direct materials \ 30 Direct labour 10 Manufacturing overhead 15 Marketing costs 5 Fixed costs: Manufacturing overhead 100 Marketing costs Total costs 180 Mark-up (10\%) 18 Estimated selling price -For Rockhampton Manufacturing,what is the minimum acceptable price of this one-time-only special order?

(Multiple Choice)
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Allocating all ________ costs motivates division managers to examine how corporate costs are planned and controlled.

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Answer the following questions using the information below: Eucalyptus Products manufactures office desks.Eucalyptus Products has a policy of adding a 20% mark-up to full costs and currently has excess capacity.The following information pertains to the company's normal operations per month: Output units 30000 tables Machine-hours 8000 hours Direct manufacturing labour-hours 10000 hours Direct materials per unit \ 50 Direct manufacturing labour per hour \ 6 Variable manufacturing overhead costs \ 161250 Fixed manufacturing overhead costs \ 600000 Product and process design costs \ 450000 Marketing and distribution costs \ 562500 -For long-run pricing of the office desks,what price will MOST likely be used by Eucalyptus?

(Multiple Choice)
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Which item is NOT a category in the customer-cost hierarchy?

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Cost bases that include fewer costs also have lower mark-ups.

(True/False)
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Answer the following questions using the information below: Bondi Corporation budgeted the following costs for the production of its unicycle for 2017. Direct materials \ 562500 Direct labour 390000 Manufacturing overhead Variable 420000 Fixed 322500 Selling and administrative Variable 180000 Fixed Total costs Bondi has an annual target operating profit of $450 000. -The mark-up percentage for setting prices as a percentage of total manufacturing costs is:

(Multiple Choice)
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