Exam 9: Pricing and Customer Profitability

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Clark Manufacturing offers two product lines,IN2 and EL5.The demand of the IN2 product line is inelastic,while the demand of the EL5 product line is very elastic.If Clark initiates a price increase for both product lines,how will customer demand change? How will the price increase affect operating profits? _____________________________________________________________________________________________ _____________________________________________________________________________________________

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Answer the following questions using the information below: LeBlanc Lighting manufactures table lamps and is considering raising the price by $15 a unit for the coming year.With a $15 price increase,demand is expected to fall by 2500 units. Current Projected Demand 20000 urits 17500 urits Selling price \ 150 \ 165 Variable costs per unit \ 100 \ 100 -'Peak-load pricing' is the practice of charging a lower price for the same product or service when the demand for it approaches the physical limit of the capacity to produce that product or service.

(True/False)
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A price-bidding decision for a one-time-only special order includes an analysis of all:

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Managers believe that salespeople responsible for managing individual customer accounts would lose motivation if sales bonuses were adversely affected by allocating to customers distribution-channel costs over which salespeople have little or no influence.

(True/False)
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Which of the following activities relate to a specific distribution channel rather than to an individual unit,a batch or a specific customer?

(Multiple Choice)
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Predatory pricing is a type of price discrimination that:

(Multiple Choice)
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Answer the following questions using the information below: Eucalyptus Products manufactures office desks.Eucalyptus Products has a policy of adding a 20% mark-up to full costs and currently has excess capacity.The following information pertains to the company's normal operations per month: Output units 30000 tables Machine-hours 8000 hours Direct manufacturing labour-hours 10000 hours Direct materials per unit \ 50 Direct manufacturing labour per hour \ 6 Variable manufacturing overhead costs \ 161250 Fixed manufacturing overhead costs \ 600000 Product and process design costs \ 450000 Marketing and distribution costs \ 562500 -Eucalyptus Products is approached by an overseas customer to fulfil a one-time-only special order for 2000 units.All cost relationships remain the same except for a one-time set-up charge of $20 000.No additional design,marketing,or distribution costs will be incurred.What is the minimum acceptable bid per unit on this one-time-only special order?

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In cost-plus pricing,the mark-up is a rigid number that determines the actual selling price.

(True/False)
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All customers are equally important to a company and should receive equal levels of attention.

(True/False)
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Answer the following questions using the information below: Acacia Furniture manufactures rustic furniture.The cost accounting system estimates manufacturing costs to be $140 per table,consisting of 60% variable costs and 40% fixed costs.The company has surplus capacity available.It is Acacia Furniture's policy to add a 50% mark-up to full costs. -Acacia Furniture is invited to bid on a one-time-only special order to supply 250 rustic tables.What is the lowest price Acacia Furniture should bid on this special order?

(Multiple Choice)
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Price discounts are influenced by:

(Multiple Choice)
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Bluegum Incorporated manufactures coffee tables.The cost accounting system estimates manufacturing costs to be $100 per table,consisting of 70% variable costs and 30% fixed costs.The company has surplus capacity available.It is Bluegum's policy to add a 50% mark-up to full costs. a.Bluegum Incorporated is invited to bid on an order to supply 100 coffee tables.What is the lowest price Bluegum should bid on this one-time-only special order? b.A large hotel chain is currently expanding and has decided to decorate all new hotels using the Bluegum style.Bluegum Incorporated is invited to submit a bid to the hotel chain.What is the lowest price per unit Bluegum should bid on this long-term order? _____________________________________________________________________________________________ _____________________________________________________________________________________________

(Essay)
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Answer the following questions using the information below: Rockhampton Manufacturing is approached by a Brazilian customer to fulfil a one-time-only special order for a product similar to one offered to domestic customers. Rockhampton Manufacturing has a policy of adding a 10% mark-up to full costs and currently has excess capacity. The following per unit data apply for sales to regular customers: Variable costs: Direct materials \ 30 Direct labour 10 Manufacturing overhead 15 Marketing costs 5 Fixed costs: Manufacturing overhead 100 Marketing costs Total costs 180 Mark-up (10\%) 18 Estimated selling price -A short-run pricing decision typically has a time horizon of less than:

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List at least three different levels of costs in a customer-cost hierarchy and provide an example of each. _____________________________________________________________________________________________ _____________________________________________________________________________________________

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Businesses have complete freedom to set prices.

(True/False)
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Northern Territory Company is considering pricing its 25 000-litre petroleum tanks using either variable manufacturing or full product costs as the base.The variable cost base provides a prospective price of $23 000 and the full cost base provides a prospective price of $23 050.The difference between the two prices is:

(Multiple Choice)
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Full costs of a product are relevant for one-time-only special order pricing decisions.

(True/False)
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Costs incurred to handle each unit sold would MOST likely be classified as a:

(Multiple Choice)
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Managers who utilise customer profitability charts should drop customers that generate a negative customer operating profit,since dropping an unprofitable customer will automatically cause overall income to increase.

(True/False)
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Price discounts must be uniform among all customers.

(True/False)
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