Exam 9: Pricing and Customer Profitability

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A perfect market is characterised by many buyers and many sellers,a homogenous product,zero transaction costs and some other conditions.

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Answer the following questions using the information below: Botany Manufacturers has invested $1 000 000 in a plant to make commercial juicer machines.The target operating profit desired from the plant is $180 000 annually.The company plans annual sales of 7000 juicer machines at a selling price of $200 each. -What is the cost base of each juicer machine for Botany Manufacturers?

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It is common to find that a small number of customers generate a high percentage of a firm's operating profit.

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Short run pricing decisions:

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An advantage of using a bar chart to visualise customer profitability is that:

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Managers who want to calculate the ________ costs of serving customers must allocate all corporate,division and distribution-channel costs to customers.

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To more accurately assess customer profitability,organisation-sustaining costs should be allocated.

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Answer the following questions using the information below: LeBlanc Lighting manufactures table lamps and is considering raising the price by $15 a unit for the coming year.With a $15 price increase,demand is expected to fall by 2500 units. Current Projected Demand 20000 urits 17500 urits Selling price \ 150 \ 165 Variable costs per unit \ 100 \ 100 -Companies that operate in non-competitive environments offering products or services that differ from each other can charge a very high price for their products and services.

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Handy-Man Services is a repair-service company specialising in small household jobs.Each client pays a fixed monthly service fee based on the number of rooms in the house.Records are kept on the time and material costs used for each repair.The following profitability data apply to five customers: Customer Revenues Customer Costs Marveline Burnett \ 300 \ 225 J Jackson 200 305 Roger Jones 80 75 Paul Saas 75 110 Becky Stephan 350 220 Required: a.Compute the operating profit for each of the five customers. b.What options should Handy-Man Services consider in light of the customer-profitability results? c.What problems might Handy-Man Services encounter in accurately estimating the operating costs of each customer?

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The cost of producing a product:

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Costs incurred to process orders would MOST likely be classified as a:

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Why would a manager perform a customer-profitability analysis? _____________________________________________________________________________________________ _____________________________________________________________________________________________

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The target-pricing approach reduces the need to go back and forth between prospective cost-plus prices,customer reactions and design modifications.

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Answer the following questions using the information below: Acacia Furniture manufactures rustic furniture.The cost accounting system estimates manufacturing costs to be $140 per table,consisting of 60% variable costs and 40% fixed costs.The company has surplus capacity available.It is Acacia Furniture's policy to add a 50% mark-up to full costs. -A large hotel chain is currently expanding and has decided to decorate all new hotels using the rustic style.Acacia Furniture is invited to submit a bid to the hotel chain.What per unit price will Acacia Furniture MOST likely bid on this long-term order?

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Long-run pricing decisions:

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In a competitive market with differentiated products like cameras,what is/are the key factor(s)affecting pricing decisions?

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Dropping an unprofitable customer will:

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Answer the following questions using the information below: Alice Water Coolers is approached by Mrs Hu Qi,a new customer,to fulfil a large one-time-only special order for a product similar to one offered to regular customers.Alice Water Coolers has excess capacity.The following per unit data apply for sales to regular customers: Direct materials \ 250 Direct manufacturing labour 80 Variable manufacturing support 50 Fixed manufacturing support Total manufacturing costs 480 Mark-up (30\%) Estimated selling price -Before accepting this one-time-only special order,Alice Water Coolers should consider the impact on:

(Multiple Choice)
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The ________ rate of return on investment leads to the mark-up percentage and the prospective selling price.

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Which approach reduces the need to go back and forth between prospective cost-plus prices,customer reactions and design modifications?

(Multiple Choice)
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