Question 1

Which adopter category contains the largest number of opinion leaders?

Accepted Answer

A)  Innovators. 
B)  Early adopters. 
C)  Early majority. 
D)  None of the above. 
A)  Innovators. 
B)  Early adopters. 
C)  Early majority. 
D)  None of the above.

Question 2

Personal and interpersonal sources are more important in the _____ stage of the adoption process.

Accepted Answer

A)  awareness 
B)  trial 
C)  adoption 
D)  evaluation 
A)  awareness 
B)  trial 
C)  adoption 
D)  evaluation

Question 3

Consumer innovators are more socially accepted and socially involved than non-innovators.

Accepted Answer

A) True 
 B)False

Question 4

Stan is examining what effect a new innovation will have on consumers' established behaviour patterns. Stan has defined an innovation by using a:

Accepted Answer

A)  competitor-oriented definition. 
B)  firm-oriented definition. 
C)  product-oriented definition. 
D)  market-oriented definition. 
A)  competitor-oriented definition. 
B)  firm-oriented definition. 
C)  product-oriented definition. 
D)  market-oriented definition.

Question 5

Perceived risk is another measure of the likelihood of a consumer trying new brands or products.

Accepted Answer

A) True 
 B)False

Question 6

It is least likely that a product that is perceived as being 'genuinely new' would be a:

Accepted Answer

A)  consumer-oriented innovation. 
B)  continuous innovation. 
C)  dynamically continuous innovation. 
D)  discontinuous innovation. 
A)  consumer-oriented innovation. 
B)  continuous innovation. 
C)  dynamically continuous innovation. 
D)  discontinuous innovation.

Question 7

A _____ innovation requires consumers to adopt new behaviour patterns.

Accepted Answer

A)  continuous. 
B)  dynamically continuous. 
C)  discontinuous. 
D)  dynamically discontinuous. 
A)  continuous. 
B)  dynamically continuous. 
C)  discontinuous. 
D)  dynamically discontinuous.

Question 8

Jim believed an innovative new putter helped him consistently hit the golf ball straighter. Compared to other putters, Jim feels this product has:

Accepted Answer

A)  trialability. 
B)  complexity. 
C)  relative advantage. 
D)  observability. 
A)  trialability. 
B)  complexity. 
C)  relative advantage. 
D)  observability.

Question 9

The micro process that focuses on the stages through which an individual consumer passes in deciding to accept or reject a new product is called:

Accepted Answer

A)  adoption. 
B)  trial. 
C)  acceptance. 
D)  product use. 
A)  adoption. 
B)  trial. 
C)  acceptance. 
D)  product use.

Question 10

The relationship between innovative behaviour and heavy usage of the product category is negative.

Accepted Answer

A) True 
 B)False

Question 11

Relative advantage is the degree to which a new product is difficult to understand or use.

Accepted Answer

A) True 
 B)False

Question 12

The demographics of consumer innovators are different from non-innovators. Which of the following is not necessarily a characteristic of a consumer innovator?

Accepted Answer

A)  Relatively young. 
B)  More likely to be formally educated. 
C)  Financially more secure. 
D)  More likely to be male than female. 
A)  Relatively young. 
B)  More likely to be formally educated. 
C)  Financially more secure. 
D)  More likely to be male than female.

Which adopter category contains the largest number of opinion leaders?

Personal and interpersonal sources are more important in the _____ stage of the adoption process.

Consumer innovators are more socially accepted and socially involved than non-innovators.

Stan is examining what effect a new innovation will have on consumers' established behaviour patterns. Stan has defined an innovation by using a:

Perceived risk is another measure of the likelihood of a consumer trying new brands or products.

It is least likely that a product that is perceived as being 'genuinely new' would be a:

A _____ innovation requires consumers to adopt new behaviour patterns.

Jim believed an innovative new putter helped him consistently hit the golf ball straighter. Compared to other putters, Jim feels this product has:

The micro process that focuses on the stages through which an individual consumer passes in deciding to accept or reject a new product is called:

The relationship between innovative behaviour and heavy usage of the product category is negative.

Relative advantage is the degree to which a new product is difficult to understand or use.

The demographics of consumer innovators are different from non-innovators. Which of the following is not necessarily a characteristic of a consumer innovator?

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Public policy and consumer protection

Filters

Exam 15: Consumer influence and diffusion of innovations

Which adopter category contains the largest number of opinion leaders?

Personal and interpersonal sources are more important in the _____ stage of the adoption process.

Consumer innovators are more socially accepted and socially involved than non-innovators.

Stan is examining what effect a new innovation will have on consumers' established behaviour patterns. Stan has defined an innovation by using a:

Perceived risk is another measure of the likelihood of a consumer trying new brands or products.

It is least likely that a product that is perceived as being 'genuinely new' would be a:

A _____ innovation requires consumers to adopt new behaviour patterns.

Jim believed an innovative new putter helped him consistently hit the golf ball straighter. Compared to other putters, Jim feels this product has:

The micro process that focuses on the stages through which an individual consumer passes in deciding to accept or reject a new product is called:

The relationship between innovative behaviour and heavy usage of the product category is negative.

Relative advantage is the degree to which a new product is difficult to understand or use.

The demographics of consumer innovators are different from non-innovators. Which of the following is not necessarily a characteristic of a consumer innovator?

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Public policy and consumer protection

Filters