Question 1

What is use-innovativeness? What are the effects of use-innovativeness on a product's life cycle and acceptance?

Accepted Answer

While innovativeness is a predisposition

Question 2

A relatively small number of purchasers and/or a limited amount of time in the market define an innovation when using a:

Accepted Answer

A)  competitor-oriented approach. 
B)  consumer-oriented approach. 
C)  market-oriented approach. 
D)  firm-oriented approach. 
A)  competitor-oriented approach. 
B)  consumer-oriented approach. 
C)  market-oriented approach. 
D)  firm-oriented approach.

Question 3

Of the five adopter categories, which category of adopters is known to adopt new ideas after deliberating for some time?

Accepted Answer

A)  Early adopters. 
B)  Early majority. 
C)  Late majority. 
D)  Scepticals. 
A)  Early adopters. 
B)  Early majority. 
C)  Late majority. 
D)  Scepticals.

Question 4

Those who are first to purchase a new product are called:

Accepted Answer

A)  initialisers. 
B)  market mavens. 
C)  consumer innovators. 
D)  consumer leaders. 
A)  initialisers. 
B)  market mavens. 
C)  consumer innovators. 
D)  consumer leaders.

Question 5

The _____ process is concerned with how innovations are spread.

Accepted Answer

A)  innovation 
B)  diffusion 
C)  viral marketing 
D)  opinion leadership 
A)  innovation 
B)  diffusion 
C)  viral marketing 
D)  opinion leadership

Question 6

Apple Macintosh computers established themselves in the market primarily because they were easier to use than other computers. Their success can be attributed to the issue of:

Accepted Answer

A)  compatibility. 
B)  observability. 
C)  relative advantage. 
D)  complexity. 
A)  compatibility. 
B)  observability. 
C)  relative advantage. 
D)  complexity.

Question 7

A modern social system will ease the diffusion of innovations. Which of the following is not a characteristic of a modern social system?

Accepted Answer

A)  A positive attitude toward change. 
B)  A general respect for education and science. 
C)  A system in which members see themselves in similar or parallel roles in the future. 
D)  An emphasis on rational and ordered social relationships rather than on emotional ones. 
A)  A positive attitude toward change. 
B)  A general respect for education and science. 
C)  A system in which members see themselves in similar or parallel roles in the future. 
D)  An emphasis on rational and ordered social relationships rather than on emotional ones.

Question 8

The invention of radio and television are not examples of dynamically continuous innovations.

Accepted Answer

A) True 
 B)False

Question 9

A positive relationship exists between innovative consumer behaviour and heavy usage of a product or service.

Accepted Answer

A) True 
 B)False

Question 10

Consumer innovators are:

Accepted Answer

A)  not likely to seek information concerning their specific interests from a variety of informal and mass-media sources. 
B)  a relatively small group of consumers who are the earliest purchasers of a new product. 
C)  a relatively small group of consumers who are the last purchasers of a new product. 
D)  only likely to purchase existing products. 
A)  not likely to seek information concerning their specific interests from a variety of informal and mass-media sources. 
B)  a relatively small group of consumers who are the earliest purchasers of a new product. 
C)  a relatively small group of consumers who are the last purchasers of a new product. 
D)  only likely to purchase existing products.

Question 11

The first group of people to purchase a new product are called consumer innovators.

Accepted Answer

A) True 
 B)False

Question 12

Impersonal and mass-media sources are more important in the _____ stage of the adoption process.

Accepted Answer

A)  awareness 
B)  trial 
C)  adoption 
D)  evaluation 
A)  awareness 
B)  trial 
C)  adoption 
D)  evaluation

Question 13

The least disruptive innovation on established patterns is:

Accepted Answer

A)  discontinuous. 
B)  continuous. 
C)  dynamically discontinuous. 
D)  dynamically continuous. 
A)  discontinuous. 
B)  continuous. 
C)  dynamically discontinuous. 
D)  dynamically continuous.

Question 14

The amount of time that elapses between consumers' initial awareness of a new product or service and the point at which they purchase or reject it is:

Accepted Answer

A)  the rate of adoption. 
B)  the purchase time. 
C)  the identification of adopter categories. 
D)  the purchase period. 
A)  the rate of adoption. 
B)  the purchase time. 
C)  the identification of adopter categories. 
D)  the purchase period.

Question 15

Salespeople and informal opinion leaders are considered to be:

Accepted Answer

A)  impersonal sources. 
B)  personal sources. 
C)  interpersonal sources. 
D)  intrapersonal sources. 
A)  impersonal sources. 
B)  personal sources. 
C)  interpersonal sources. 
D)  intrapersonal sources.

Question 16

Consumers draw conclusions about an innovation based on the information they have collected in the adopter category known as:

Accepted Answer

A)  interest. 
B)  awareness. 
C)  evaluation. 
D)  trial. 
A)  interest. 
B)  awareness. 
C)  evaluation. 
D)  trial.

Question 17

A _____ definition of a product considers a product new if the product is new in the eyes of the customer.

Accepted Answer

A)  product 
B)  firm 
C)  market 
D)  consumer-oriented 
A)  product 
B)  firm 
C)  market 
D)  consumer-oriented

Question 18

The degree to which consumers feel a new product is consistent with their present needs, values and practices is a measure of the new product's compatibility.

Accepted Answer

A) True 
 B)False

Question 19

The degree to which consumers feel a new product is consistent with their present needs, values and practices defines the product's:

Accepted Answer

A)  trialability. 
B)  complexity. 
C)  relative advantage. 
D)  compatibility. 
A)  trialability. 
B)  complexity. 
C)  relative advantage. 
D)  compatibility.

Question 20

In the diffusion of an innovation, the first group a marketer should be concerned with would be the:

Accepted Answer

A)  initialisers. 
B)  market mavens. 
C)  opinion leaders. 
D)  consumer innovators. 
A)  initialisers. 
B)  market mavens. 
C)  opinion leaders. 
D)  consumer innovators.

What is use-innovativeness? What are the effects of use-innovativeness on a product's life cycle and acceptance?

A relatively small number of purchasers and/or a limited amount of time in the market define an innovation when using a:

Of the five adopter categories, which category of adopters is known to adopt new ideas after deliberating for some time?

Those who are first to purchase a new product are called:

The _____ process is concerned with how innovations are spread.

Apple Macintosh computers established themselves in the market primarily because they were easier to use than other computers. Their success can be attributed to the issue of:

A modern social system will ease the diffusion of innovations. Which of the following is not a characteristic of a modern social system?

The invention of radio and television are not examples of dynamically continuous innovations.

A positive relationship exists between innovative consumer behaviour and heavy usage of a product or service.

Consumer innovators are:

The first group of people to purchase a new product are called consumer innovators.

Impersonal and mass-media sources are more important in the _____ stage of the adoption process.

The least disruptive innovation on established patterns is:

The amount of time that elapses between consumers' initial awareness of a new product or service and the point at which they purchase or reject it is:

Salespeople and informal opinion leaders are considered to be:

Consumers draw conclusions about an innovation based on the information they have collected in the adopter category known as:

A _____ definition of a product considers a product new if the product is new in the eyes of the customer.

The degree to which consumers feel a new product is consistent with their present needs, values and practices is a measure of the new product's compatibility.

The degree to which consumers feel a new product is consistent with their present needs, values and practices defines the product's:

In the diffusion of an innovation, the first group a marketer should be concerned with would be the:

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Public policy and consumer protection

Filters

Exam 15: Consumer influence and diffusion of innovations

What is use-innovativeness? What are the effects of use-innovativeness on a product's life cycle and acceptance?

A relatively small number of purchasers and/or a limited amount of time in the market define an innovation when using a:

Of the five adopter categories, which category of adopters is known to adopt new ideas after deliberating for some time?

Those who are first to purchase a new product are called:

The _____ process is concerned with how innovations are spread.

Apple Macintosh computers established themselves in the market primarily because they were easier to use than other computers. Their success can be attributed to the issue of:

A modern social system will ease the diffusion of innovations. Which of the following is not a characteristic of a modern social system?

The invention of radio and television are not examples of dynamically continuous innovations.

A positive relationship exists between innovative consumer behaviour and heavy usage of a product or service.

Consumer innovators are:

The first group of people to purchase a new product are called consumer innovators.

Impersonal and mass-media sources are more important in the _____ stage of the adoption process.

The least disruptive innovation on established patterns is:

The amount of time that elapses between consumers' initial awareness of a new product or service and the point at which they purchase or reject it is:

Salespeople and informal opinion leaders are considered to be:

Consumers draw conclusions about an innovation based on the information they have collected in the adopter category known as:

A _____ definition of a product considers a product new if the product is new in the eyes of the customer.

The degree to which consumers feel a new product is consistent with their present needs, values and practices is a measure of the new product's compatibility.

The degree to which consumers feel a new product is consistent with their present needs, values and practices defines the product's:

In the diffusion of an innovation, the first group a marketer should be concerned with would be the:

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Public policy and consumer protection

Filters