Exam 15: Consumer influence and diffusion of innovations

The diffusion process is:

Consumers who do not purchase an innovation because they don't understand how it works would view the innovation as having:

Describe the diffusion process for a new product. Briefly describe the four elements of the diffusion process.

Time is a critical factor in the diffusion process. It pervades the study of diffusion in three distinct but interrelated ways. Which of the following is not a time diffusion factor?

The degree to which a consumer feels a new product is consistent with their present needs, values and practices, is a measure of its _____, which is a contributing factor in accepting or rejecting it faster.

In terms of social character, consumer innovators are outer-directed; that is, they rely on their own values or standards when making a decision about a new product. In contrast, non-innovators are inner-directed, relying on others for guidance on how to respond to a new product rather than trusting their own personal values or standards.

An innovation which is somewhat disruptive but still does not alter established behaviour patterns would be:

A market-oriented definition is used to study the newness of a product in terms of how much exposure consumers have to the new product.

The approach that focuses on the features inherent in the product itself and on the effects these features are likely to have on consumers' established usage patterns deals with a:

A _____ definition of a product considers a product new if the company is producing it for the first time.

The shortest adoption process would be the adoption of:

A continuous innovation has the least disruptive influence on established patterns.

The first stage in the adoption process is need recognition.

In the adoption process, the persuasion stage describes the consumer engaging in activities that lead to a choice either to adopt or reject the innovation.

Some researchers define consumer innovators in terms of a personality trait called 'innovativeness'.

How do marketers define a consumer innovator? Do consumer innovators in one category tend to be consumer innovators in other categories?

Market-orientated definitions are used to study:

According to the five stages of the adoption process, the first stage a consumer goes through is:

An innovation is any product that a consumer judges to be new and is an example of a:

Neil was among the first 2.5 per cent of adopters to purchase an innovative new 3D television. Neil would be considered a(n):