Question 1

Based on Freud's psychoanalytic theory, the human personality exists in of all the following except the:

Accepted Answer

A)  id. 
B)  ego. 
C)  super-id. 
D)  superego. 
A)  id. 
B)  ego. 
C)  super-id. 
D)  superego.

Question 2

A consumer with high levels of craving for, or enjoyment of, thinking and who is more likely to respond to the part of an ad that is rich in product-related information can be described as:

Accepted Answer

A)  a verbaliser. 
B)  having a high need for cognition. 
C)  a philosophical person. 
D)  a visualiser. 
A)  a verbaliser. 
B)  having a high need for cognition. 
C)  a philosophical person. 
D)  a visualiser.

Question 3

Freud's psychoanalytic theory of personality was built on the premise that:

Accepted Answer

A)  humans sought to attain various rational goals in order to achieve personal 	satisfaction. 
B)  sexual and other biological drives were at the heart of human motivation. 
C)  individuals attempted to reduce tensions through social relationships. 
D)  child-parent relationships were the key to understanding an individual's desires. 
A)  humans sought to attain various rational goals in order to achieve personal 	satisfaction. 
B)  sexual and other biological drives were at the heart of human motivation. 
C)  individuals attempted to reduce tensions through social relationships. 
D)  child-parent relationships were the key to understanding an individual's desires.

Question 4

Consumers who display a cognitive personality characteristic known as the need for cognition, tend to be more responsive to advertisements that are rich in product-related information, or description.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following statements is not true?

Accepted Answer

A)  No two individuals are alike. 
B)  Many individuals are similar in terms of a single personality characteristic. 
C)  Many siblings have the same personalities. 
D)  An individual's personality is a unique combination of factors. 
A)  No two individuals are alike. 
B)  Many individuals are similar in terms of a single personality characteristic. 
C)  Many siblings have the same personalities. 
D)  An individual's personality is a unique combination of factors.

Question 6

Explain 'trait theory' and describe one of its most influential models, the 'Big Five'. In what way does 'trait theory' differ from previous Freudian and neo-Freudian theories of personality?

Accepted Answer

Trait theory focuses on the identificati

Question 7

Cosmetics are examples of products aimed at consumers wishing to alter their self.

Accepted Answer

A) True 
 B)False

Question 8

Other-directed people are less likely to be consumer innovators.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following characteristics does not describe fixated consumers?

Accepted Answer

A)  A deep and passionate interest in a particular object or category. 
B)  A willingness to go to considerable lengths to secure additional examples of the object of interest. 
C)  The dedication of a considerable amount of discretionary time and money to 	searching out the object or product. 
D)  A tendency to keep their objects of interest a secret. 
A)  A deep and passionate interest in a particular object or category. 
B)  A willingness to go to considerable lengths to secure additional examples of the object of interest. 
C)  The dedication of a considerable amount of discretionary time and money to 	searching out the object or product. 
D)  A tendency to keep their objects of interest a secret.

Question 10

Consumer ethnocentrism can only be found in Asia.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following are benefits to a brand from creating a positive brand personality?

Accepted Answer

A)  More favourable attitudes towards the brand. 
B)  Brand preference. 
C)  Higher purchase intentions and brand loyalty. 
D)  All of the above are benefits. 
A)  More favourable attitudes towards the brand. 
B)  Brand preference. 
C)  Higher purchase intentions and brand loyalty. 
D)  All of the above are benefits.

Question 12

Parker Brothers make a number of board games. For one of their games that relies on high concentration and good strategy skills, they would like to avoid targeting the following consumers in their advertising campaign:

Accepted Answer

A)  consumers with a high need for cognition. 
B)  visualisers. 
C)  consumers with a low need for cognition. 
D)  verbalisers. 
A)  consumers with a high need for cognition. 
B)  visualisers. 
C)  consumers with a low need for cognition. 
D)  verbalisers.

Question 13

A personality characteristic that is considered to be within the realm of abnormal behaviour is:

Accepted Answer

A)  dogmatism. 
B)  compulsive consumption. 
C)  fixation. 
D)  materialism. 
A)  dogmatism. 
B)  compulsive consumption. 
C)  fixation. 
D)  materialism.

Question 14

The interrelationship between consumers' self-images and their possessions is the:

Accepted Answer

A)  extended self. 
B)  social image. 
C)  ideal self-image. 
D)  expected self-image. 
A)  extended self. 
B)  social image. 
C)  ideal self-image. 
D)  expected self-image.

Question 15

Those inner psychological characteristics that both determine and reflect how a person responds to his or her environment defines:

Accepted Answer

A)  inner characteristics. 
B)  personality. 
C)  motives. 
D)  drives. 
A)  inner characteristics. 
B)  personality. 
C)  motives. 
D)  drives.

Question 16

Psychologists concerned with the construction of personality tests (or inventories) try to pinpoint individual differences in terms of specific:

Accepted Answer

A)  motives. 
B)  drives. 
C)  attitudes. 
D)  traits. 
A)  motives. 
B)  drives. 
C)  attitudes. 
D)  traits.

Question 17

The role of the _____ is to see that the individual satisfies needs in a socially acceptable fashion.

Accepted Answer

A)  id 
B)  ego 
C)  super-id 
D)  superego 
A)  id 
B)  ego 
C)  super-id 
D)  superego

Question 18

Consumer innovativeness refers to:

Accepted Answer

A)  how receptive a person is to new experiences. 
B)  the degree of the consumer's attachment to worldly possessions. 
C)  the consumer's likelihood to accept or reject foreign-made products. 
D)  the knowledge the consumer has about other cultures and practices. 
A)  how receptive a person is to new experiences. 
B)  the degree of the consumer's attachment to worldly possessions. 
C)  the consumer's likelihood to accept or reject foreign-made products. 
D)  the knowledge the consumer has about other cultures and practices.

Question 19

Extended self refers to the enhancement of people's views of themselves on the basis of their personalities.

Accepted Answer

A) True 
 B)False

Based on Freud's psychoanalytic theory, the human personality exists in of all the following except the:

A consumer with high levels of craving for, or enjoyment of, thinking and who is more likely to respond to the part of an ad that is rich in product-related information can be described as:

Freud's psychoanalytic theory of personality was built on the premise that:

Consumers who display a cognitive personality characteristic known as the need for cognition, tend to be more responsive to advertisements that are rich in product-related information, or description.

Which of the following statements is not true?

Explain 'trait theory' and describe one of its most influential models, the 'Big Five'. In what way does 'trait theory' differ from previous Freudian and neo-Freudian theories of personality?

Cosmetics are examples of products aimed at consumers wishing to alter their self.

Other-directed people are less likely to be consumer innovators.

Which of the following characteristics does not describe fixated consumers?

Consumer ethnocentrism can only be found in Asia.

Which of the following are benefits to a brand from creating a positive brand personality?

Parker Brothers make a number of board games. For one of their games that relies on high concentration and good strategy skills, they would like to avoid targeting the following consumers in their advertising campaign:

A personality characteristic that is considered to be within the realm of abnormal behaviour is:

The interrelationship between consumers' self-images and their possessions is the:

Those inner psychological characteristics that both determine and reflect how a person responds to his or her environment defines:

Psychologists concerned with the construction of personality tests (or inventories) try to pinpoint individual differences in terms of specific:

The role of the _____ is to see that the individual satisfies needs in a socially acceptable fashion.

Consumer innovativeness refers to:

Extended self refers to the enhancement of people's views of themselves on the basis of their personalities.

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters

Exam 4: Personality and self-concept

Based on Freud's psychoanalytic theory, the human personality exists in of all the following except the:

A consumer with high levels of craving for, or enjoyment of, thinking and who is more likely to respond to the part of an ad that is rich in product-related information can be described as:

Freud's psychoanalytic theory of personality was built on the premise that:

Consumers who display a cognitive personality characteristic known as the need for cognition, tend to be more responsive to advertisements that are rich in product-related information, or description.

Which of the following statements is not true?

Explain 'trait theory' and describe one of its most influential models, the 'Big Five'. In what way does 'trait theory' differ from previous Freudian and neo-Freudian theories of personality?

Cosmetics are examples of products aimed at consumers wishing to alter their self.

Other-directed people are less likely to be consumer innovators.

Which of the following characteristics does not describe fixated consumers?

Consumer ethnocentrism can only be found in Asia.

Which of the following are benefits to a brand from creating a positive brand personality?

Parker Brothers make a number of board games. For one of their games that relies on high concentration and good strategy skills, they would like to avoid targeting the following consumers in their advertising campaign:

A personality characteristic that is considered to be within the realm of abnormal behaviour is:

The interrelationship between consumers' self-images and their possessions is the:

Those inner psychological characteristics that both determine and reflect how a person responds to his or her environment defines:

Psychologists concerned with the construction of personality tests (or inventories) try to pinpoint individual differences in terms of specific:

The role of the _____ is to see that the individual satisfies needs in a socially acceptable fashion.

Consumer innovativeness refers to:

Extended self refers to the enhancement of people's views of themselves on the basis of their personalities.

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters