Question 1

A combination of a consumer's actual self-image their ideal self-image is known as the:

Accepted Answer

A)  actualised self-image. 
B)  idealised self-image. 
C)  expected self-image. 
D)  wished-for self. 
A)  actualised self-image. 
B)  idealised self-image. 
C)  expected self-image. 
D)  wished-for self.

Question 2

A mother who comments that her teenage son 'has been impulsive from the day he was born', is supporting the contention that personality:

Accepted Answer

A)  is enduring. 
B)  can change. 
C)  reflects individual differences. 
D)  is more apparent in childhood than adulthood. 
A)  is enduring. 
B)  can change. 
C)  reflects individual differences. 
D)  is more apparent in childhood than adulthood.

Question 3

Compare and contrast fixated consumption behaviour and compulsive consumption behaviour and give examples of each.

Accepted Answer

Fixated consumption behaviour is within

Question 4

A company selling a three-day weekend adventure holiday package would most likely look for individuals who:

Accepted Answer

A)  have an optimum stimulation level that equals their lifestyle. 
B)  have a lifestyle which is overstimulated. 
C)  seek to avoid stimulation. 
D)  have an optimum stimulation level that is greater than their current reality. 
A)  have an optimum stimulation level that equals their lifestyle. 
B)  have a lifestyle which is overstimulated. 
C)  seek to avoid stimulation. 
D)  have an optimum stimulation level that is greater than their current reality.

Question 5

George takes time to read the text and fine print in an advertisement of the latest model Ford motor vehicle. George's cognitive personality factor could be described as that of a visualiser.

Accepted Answer

A) True 
 B)False

Question 6

Someone whose optimum stimulation level is _______ their actual lifestyle is more likely to be attracted to a vacation that offers a great deal of activity and excitement.

Accepted Answer

A)  higher than 
B)  lower than 
C)  equal to 
D)  greater than 
A)  higher than 
B)  lower than 
C)  equal to 
D)  greater than

Question 7

Trait theory is another qualitative approach to personality that focuses on why consumers make the purchase decisions they do.

Accepted Answer

A) True 
 B)False

Question 8

A consumer who approaches the unfamiliar defensively and with considerable discomfort and uncertainty can be described as being highly:

Accepted Answer

A)  dogmatic. 
B)  innovative. 
C)  driven. 
D)  compliant. 
A)  dogmatic. 
B)  innovative. 
C)  driven. 
D)  compliant.

Question 9

Gamblers, alcoholics, and even chocoholics are all considered _____ consumers.

Accepted Answer

A)  compulsive 
B)  fixated 
C)  innovative 
D)  mentally ill 
A)  compulsive 
B)  fixated 
C)  innovative 
D)  mentally ill

Question 10

The definition of personality is those inner psychological characteristics that both determine and reflect how a person responds to his or her environment. This definition focuses on _____, an important factor that affects the way that consumers respond to marketing efforts.

Accepted Answer

A)  social environment 
B)  inner characteristics 
C)  genetics 
D)  experiences 
A)  social environment 
B)  inner characteristics 
C)  genetics 
D)  experiences

Question 11

Consumer self-monitoring refers to:

Accepted Answer

A)  the consumers' likelihood of accepting or rejecting foreign-made products. 
B)  the degree to which an individual is sensitive to his or her environment and adjusts or modifies behaviour accordingly. 
C)  how receptive a person is to new experiences. 
D)  the degree of the consumer's attachment to worldly possessions. 
A)  the consumers' likelihood of accepting or rejecting foreign-made products. 
B)  the degree to which an individual is sensitive to his or her environment and adjusts or modifies behaviour accordingly. 
C)  how receptive a person is to new experiences. 
D)  the degree of the consumer's attachment to worldly possessions.

Question 12

Which of the following is not a stage of childhood personality development as identified by Sigmund Freud?

Accepted Answer

A)  Oral. 
B)  Anal. 
C)  Phallic. 
D)  Dependent. 
A)  Oral. 
B)  Anal. 
C)  Phallic. 
D)  Dependent.

Question 13

According to Freud, the psychoanalytic theory of personality is built on the premise that:

Accepted Answer

A)  social relationships are fundamental to the development of personality. 
B)  personality is measured in terms of specific psychological characteristics called traits. 
C)  unconscious needs and drives are at the heart of human motivation. 
D)  women make product choices that remind them of themselves. 
A)  social relationships are fundamental to the development of personality. 
B)  personality is measured in terms of specific psychological characteristics called traits. 
C)  unconscious needs and drives are at the heart of human motivation. 
D)  women make product choices that remind them of themselves.

Question 14

If empirical quantitative measurements were being used, it is most likely that the theory being applied was:

Accepted Answer

A)  Freudian theory. 
B)  Jungian theory. 
C)  neo-Freudian theory. 
D)  trait theory. 
A)  Freudian theory. 
B)  Jungian theory. 
C)  neo-Freudian theory. 
D)  trait theory.

Question 15

Individuals who play chess would most likely be identified by the personality characteristic of:

Accepted Answer

A)  verbalisation. 
B)  visualisation. 
C)  knowledge base. 
D)  need for cognition. 
A)  verbalisation. 
B)  visualisation. 
C)  knowledge base. 
D)  need for cognition.

Question 16

Consumers who prefer written or verbal information and products, such as becoming a member of a book club, are classified via their cognitive personality traits as:

Accepted Answer

A)  orators. 
B)  verbalisers. 
C)  visual stimulists. 
D)  oral stimulists. 
A)  orators. 
B)  verbalisers. 
C)  visual stimulists. 
D)  oral stimulists.

Question 17

Consumer ethnocentrism refers to:

Accepted Answer

A)  how receptive a person is to new experiences. 
B)  the degree of the consumer's attachment to worldly possessions. 
C)  the consumer's likelihood to accept or reject foreign-made products. 
D)  the knowledge a consumer has about other cultures and practices. 
A)  how receptive a person is to new experiences. 
B)  the degree of the consumer's attachment to worldly possessions. 
C)  the consumer's likelihood to accept or reject foreign-made products. 
D)  the knowledge a consumer has about other cultures and practices.

Question 18

Acme Corporation obtains its fastest sales growth from the sales of new products. The firm would be most interested in their target market's level of the personality trait of:

Accepted Answer

A)  attitudes. 
B)  cues. 
C)  motives. 
D)  consumer innovativeness. 
A)  attitudes. 
B)  cues. 
C)  motives. 
D)  consumer innovativeness.

Question 19

The four specific kinds of self-image include the following except:

Accepted Answer

A)  actual self-image. 
B)  future self-image. 
C)  social self-image. 
D)  ideal social self-image. 
A)  actual self-image. 
B)  future self-image. 
C)  social self-image. 
D)  ideal social self-image.

Question 20

What is meant by brand personality? How is this concept useful in brand management?

Accepted Answer

Brand personality refers to the image th

A combination of a consumer's actual self-image their ideal self-image is known as the:

A mother who comments that her teenage son 'has been impulsive from the day he was born', is supporting the contention that personality:

Compare and contrast fixated consumption behaviour and compulsive consumption behaviour and give examples of each.

A company selling a three-day weekend adventure holiday package would most likely look for individuals who:

George takes time to read the text and fine print in an advertisement of the latest model Ford motor vehicle. George's cognitive personality factor could be described as that of a visualiser.

Someone whose optimum stimulation level is _______ their actual lifestyle is more likely to be attracted to a vacation that offers a great deal of activity and excitement.

Trait theory is another qualitative approach to personality that focuses on why consumers make the purchase decisions they do.

A consumer who approaches the unfamiliar defensively and with considerable discomfort and uncertainty can be described as being highly:

Gamblers, alcoholics, and even chocoholics are all considered _____ consumers.

The definition of personality is those inner psychological characteristics that both determine and reflect how a person responds to his or her environment. This definition focuses on _____, an important factor that affects the way that consumers respond to marketing efforts.

Consumer self-monitoring refers to:

Which of the following is not a stage of childhood personality development as identified by Sigmund Freud?

According to Freud, the psychoanalytic theory of personality is built on the premise that:

If empirical quantitative measurements were being used, it is most likely that the theory being applied was:

Individuals who play chess would most likely be identified by the personality characteristic of:

Consumers who prefer written or verbal information and products, such as becoming a member of a book club, are classified via their cognitive personality traits as:

Consumer ethnocentrism refers to:

Acme Corporation obtains its fastest sales growth from the sales of new products. The firm would be most interested in their target market's level of the personality trait of:

The four specific kinds of self-image include the following except:

What is meant by brand personality? How is this concept useful in brand management?

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters

Exam 4: Personality and self-concept

A combination of a consumer's actual self-image their ideal self-image is known as the:

A mother who comments that her teenage son 'has been impulsive from the day he was born', is supporting the contention that personality:

Compare and contrast fixated consumption behaviour and compulsive consumption behaviour and give examples of each.

A company selling a three-day weekend adventure holiday package would most likely look for individuals who:

George takes time to read the text and fine print in an advertisement of the latest model Ford motor vehicle. George's cognitive personality factor could be described as that of a visualiser.

Someone whose optimum stimulation level is _______ their actual lifestyle is more likely to be attracted to a vacation that offers a great deal of activity and excitement.

Trait theory is another qualitative approach to personality that focuses on why consumers make the purchase decisions they do.

A consumer who approaches the unfamiliar defensively and with considerable discomfort and uncertainty can be described as being highly:

Gamblers, alcoholics, and even chocoholics are all considered _____ consumers.

The definition of personality is those inner psychological characteristics that both determine and reflect how a person responds to his or her environment. This definition focuses on _____, an important factor that affects the way that consumers respond to marketing efforts.

Consumer self-monitoring refers to:

Which of the following is not a stage of childhood personality development as identified by Sigmund Freud?

According to Freud, the psychoanalytic theory of personality is built on the premise that:

If empirical quantitative measurements were being used, it is most likely that the theory being applied was:

Individuals who play chess would most likely be identified by the personality characteristic of:

Consumers who prefer written or verbal information and products, such as becoming a member of a book club, are classified via their cognitive personality traits as:

Consumer ethnocentrism refers to:

Acme Corporation obtains its fastest sales growth from the sales of new products. The firm would be most interested in their target market's level of the personality trait of:

The four specific kinds of self-image include the following except:

What is meant by brand personality? How is this concept useful in brand management?

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters