Question 1

would an online consumer want to use a bot?

Accepted Answer

A)  Bots help customers design one-of-a-kind products that fit their specific needs. 
B)  Bots increase the selection of products and services from which online consumers can choose. 
C)  Bots allow online consumers to engage in an electronic dialogue with marketers. 
D)  Bots enhance the convenience of online shopping. 
E)  Bots allow marketers to record an online consumer's visits to their websites. 
A)  Bots help customers design one-of-a-kind products that fit their specific needs. 
B)  Bots increase the selection of products and services from which online consumers can choose. 
C)  Bots allow online consumers to engage in an electronic dialogue with marketers. 
D)  Bots enhance the convenience of online shopping. 
E)  Bots allow marketers to record an online consumer's visits to their websites.

Question 2

the Coca-Cola-hosted MyCoke.com,people congregate online and exchange views on topics of common interest.This website is an example of __________.

Accepted Answer

A)  spam 
B)  a shopping bot 
C)  a web community 
D)  a blog 
E)  a web café 
A)  spam 
B)  a shopping bot 
C)  a web community 
D)  a blog 
E)  a web café

Question 3

Seven Cycles' motto,"One Bike.Yours." reflects the company's

Accepted Answer

A)  reputation for customized detailing of the finest motorcycles in competitive racing. 
B)  commitment to incorporating individual customer input for every single bike. 
C)  lifetime warranty for each and every bike it makes. 
D)  promise that customers can always find the bike they want from the company's catalog of stock designs. 
E)  promise to restore any bicycle, regardless of age or condition. 
A)  reputation for customized detailing of the finest motorcycles in competitive racing. 
B)  commitment to incorporating individual customer input for every single bike. 
C)  lifetime warranty for each and every bike it makes. 
D)  promise that customers can always find the bike they want from the company's catalog of stock designs. 
E)  promise to restore any bicycle, regardless of age or condition.

Question 4

ability of a website to modify itself to,or be modified by,each individual user is referred to as __________.

Accepted Answer

A)  connection 
B)  complexity 
C)  site actualization 
D)  customization 
E)  customerization 
A)  connection 
B)  complexity 
C)  site actualization 
D)  customization 
E)  customerization

Question 5

Figure 21-2
-Consider Figure 21-2 above."B" refers to which of the following website design elements?

Accepted Answer

A)  context 
B)  content 
C)  commerce 
D)  customization 
E)  connection 
A)  context 
B)  content 
C)  commerce 
D)  customization 
E)  connection

Question 6

study conducted by C&R Research on behalf of Disney Online has identified four segments of mothers based on their Internet usage.The Tech Nester segment represents __________ of online moms.

Accepted Answer

A)  12 percent 
B)  15 percent 
C)  25 percent 
D)  31 percent 
E)  32 percent 
A)  12 percent 
B)  15 percent 
C)  25 percent 
D)  31 percent 
E)  32 percent

Question 7

Figure 21-2
-Consider Figure 21-2 above."A" refers to which of the following website design elements?

Accepted Answer

A)  community 
B)  content 
C)  commerce 
D)  context 
E)  connection 
A)  community 
B)  content 
C)  commerce 
D)  context 
E)  connection

Question 8

Websites designed to engage the visitor in an interactive experience involving games,contests,and quizzes with electronic coupons and other gifts as prizes would be referred to as __________ websites.

Accepted Answer

A)  promotional 
B)  conventional 
C)  intermediary 
D)  choiceboard 
E)  transactional 
A)  promotional 
B)  conventional 
C)  intermediary 
D)  choiceboard 
E)  transactional

Question 9

Reebok Website Image
-is a recognized innovator in the use of __________ for creating interactivity,individuality,and customer relationships.Its NikeiD product configurator invites customers to create one-of-a-kind shoes,messenger bags,and backpacks by simply answering a few questions and viewing the finished product from numerous angles.

Accepted Answer

A)  wikis 
B)  cookies 
C)  RSS feeds 
D)  collaborative filtering 
E)  choiceboards 
A)  wikis 
B)  cookies 
C)  RSS feeds 
D)  collaborative filtering 
E)  choiceboards

Question 10

Realizing that it did not make sense for the company or their customers to create a community on the site,Pizza Hut tapped into __________ to achieve results in a very cost-effective manner.

Accepted Answer

A)  LinkedIn 
B)  Facebook 
C)  Flicker 
D)  MySpace 
E)  Twitter 
A)  LinkedIn 
B)  Facebook 
C)  Flicker 
D)  MySpace 
E)  Twitter

Question 11

What is the marketspace?

Accepted Answer

The marketspace is an Internet

Question 12

Companies that successfully employ permission marketing adhere to three rules: (1)__________; (2)customers are given the option of opting out,or changing the kind,amount,or timing of information set to them; and (3)their customers are assured that their name or buyer profile data will not be sold or shared with others.

Accepted Answer

A)  opt-in customers will be guaranteed the lowest possible price for an item 
B)  customers will receive information on-line before that information is available to customers at retail outlets 
C)  opt-in customers receive only information that is relevant or meaningful to them 
D)  customers will receive a full 100 percent satisfaction guarantee of product quality and performance for any product purchased online 
E)  customers will be guaranteed up to $1 million dollars in identity theft protection for any product purchased online 
A)  opt-in customers will be guaranteed the lowest possible price for an item 
B)  customers will receive information on-line before that information is available to customers at retail outlets 
C)  opt-in customers receive only information that is relevant or meaningful to them 
D)  customers will receive a full 100 percent satisfaction guarantee of product quality and performance for any product purchased online 
E)  customers will be guaranteed up to $1 million dollars in identity theft protection for any product purchased online

Question 13

its research for Disney Online,C&R Research identifies a mother who believes the Internet brings her family closer together,spends an average of 10 hours per week online,and prefers online shopping to in-store shopping as the "__________" segment.

Accepted Answer

A)  Mrs. NetSkeptic 
B)  Tech Nester 
C)  Passive Under Pressure 
D)  Drifting Surfers 
E)  Yes Mom 
A)  Mrs. NetSkeptic 
B)  Tech Nester 
C)  Passive Under Pressure 
D)  Drifting Surfers 
E)  Yes Mom

Question 14

practice of using information provided by cookies for directing online advertising from marketers to those online shoppers whose behavioral profiles suggest they would be interested in such advertising is referred to as

Accepted Answer

A)  viral marketing 
B)  buzz 
C)  data mining 
D)  behavioral targeting 
E)  spyware 
A)  viral marketing 
B)  buzz 
C)  data mining 
D)  behavioral targeting 
E)  spyware

Question 15

Internet-enabled technologies provide communication capabilities that take three forms.They are

Accepted Answer

A)  a highly interactive and individualized information and exchange environment, phone customer service, and order processing via PayPal. 
B)  marketer-to-consumer e-mail notification, phone customer service, and order processing via PayPal. 
C)  consumer-to-marketer buying and service requests, marketer-to-consumer e-mail notification, and phone customer service. 
D)  recording a user's visits to websites, consumer-to-marketer buying and service requests, and marketer-to-consumer e-mail notification. 
E)  marketer-to-consumer e-mail notification, consumer-to-marketer buying and service requests, and consumer-to-consumer chat rooms, instant messaging, and social networking websites. 
A)  a highly interactive and individualized information and exchange environment, phone customer service, and order processing via PayPal. 
B)  marketer-to-consumer e-mail notification, phone customer service, and order processing via PayPal. 
C)  consumer-to-marketer buying and service requests, marketer-to-consumer e-mail notification, and phone customer service. 
D)  recording a user's visits to websites, consumer-to-marketer buying and service requests, and marketer-to-consumer e-mail notification. 
E)  marketer-to-consumer e-mail notification, consumer-to-marketer buying and service requests, and consumer-to-consumer chat rooms, instant messaging, and social networking websites.

Question 16

webpage that serves as a publicly accessible personal journal for an individual or an organization is referred to as __________.

Accepted Answer

A)  spam 
B)  a blog 
C)  buzz 
D)  a forum 
E)  a journalog 
A)  spam 
B)  a blog 
C)  buzz 
D)  a forum 
E)  a journalog

Question 17

online consumer lifestyle segment called "click-and-mortar"

Accepted Answer

A)  are women who browse retailer websites but do their actual purchasing at traditional retail stores. 
B)  rarely spend money online and use the Internet only as an information source. 
C)  regularly visit their favorite bookmarked websites and spend the most money online. 
D)  regard the Internet as a convenient tool for buying music, books, and computer software. 
E)  consist of young, affluent single consumers who spend more time online than any other segment. 
A)  are women who browse retailer websites but do their actual purchasing at traditional retail stores. 
B)  rarely spend money online and use the Internet only as an information source. 
C)  regularly visit their favorite bookmarked websites and spend the most money online. 
D)  regard the Internet as a convenient tool for buying music, books, and computer software. 
E)  consist of young, affluent single consumers who spend more time online than any other segment.

Question 18

you view a selection at Amazon.com and see "Customers who bought this (item)also bought …",you are seeing the application of __________.

Accepted Answer

A)  real-time e-commerce 
B)  connectivity 
C)  interactive marketing 
D)  personalization 
E)  collaborative filtering 
A)  real-time e-commerce 
B)  connectivity 
C)  interactive marketing 
D)  personalization 
E)  collaborative filtering

Question 19

Marketers produce a customer experience through seven website design elements: (1)context; (2)content; (3)community; (4)customization; (5)communication; (6)connection; and (7)__________.

Accepted Answer

A)  creativity 
B)  commerce 
C)  control 
D)  consistency 
E)  collaboration 
A)  creativity 
B)  commerce 
C)  control 
D)  consistency 
E)  collaboration

Question 20

terms of the online customer experience,content refers to

Accepted Answer

A)  a website's capabilities to enable commercial transactions. 
B)  the text, pictures, sound, and videos that the website contains. 
C)  the multiple ways the website enables user-to-user communication. 
D)  the software codes and structures that support the website's applications. 
E)  the website's mission statement and explanation of the company's foundation. 
A)  a website's capabilities to enable commercial transactions. 
B)  the text, pictures, sound, and videos that the website contains. 
C)  the multiple ways the website enables user-to-user communication. 
D)  the software codes and structures that support the website's applications. 
E)  the website's mission statement and explanation of the company's foundation.

would an online consumer want to use a bot?

the Coca-Cola-hosted MyCoke.com,people congregate online and exchange views on topics of common interest.This website is an example of __________.

Seven Cycles' motto,"One Bike.Yours." reflects the company's

ability of a website to modify itself to,or be modified by,each individual user is referred to as __________.

Figure 21-2 -Consider Figure 21-2 above."B" refers to which of the following website design elements?

study conducted by C&R Research on behalf of Disney Online has identified four segments of mothers based on their Internet usage.The Tech Nester segment represents __________ of online moms.

Figure 21-2 -Consider Figure 21-2 above."A" refers to which of the following website design elements?

Websites designed to engage the visitor in an interactive experience involving games,contests,and quizzes with electronic coupons and other gifts as prizes would be referred to as __________ websites.

Realizing that it did not make sense for the company or their customers to create a community on the site,Pizza Hut tapped into __________ to achieve results in a very cost-effective manner.

What is the marketspace?

its research for Disney Online,C&R Research identifies a mother who believes the Internet brings her family closer together,spends an average of 10 hours per week online,and prefers online shopping to in-store shopping as the "__________" segment.

practice of using information provided by cookies for directing online advertising from marketers to those online shoppers whose behavioral profiles suggest they would be interested in such advertising is referred to as

Internet-enabled technologies provide communication capabilities that take three forms.They are

webpage that serves as a publicly accessible personal journal for an individual or an organization is referred to as __________.

online consumer lifestyle segment called "click-and-mortar"

you view a selection at Amazon.com and see "Customers who bought this (item)also bought …",you are seeing the application of __________.

Marketers produce a customer experience through seven website design elements: (1)context; (2)content; (3)community; (4)customization; (5)communication; (6)connection; and (7)__________.

terms of the online customer experience,content refers to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Filters

Exam 21: Implementing Interactive and Multi-Channel Marketing

would an online consumer want to use a bot?

the Coca-Cola-hosted MyCoke.com,people congregate online and exchange views on topics of common interest.This website is an example of __________.

Seven Cycles' motto,"One Bike.Yours." reflects the company's

ability of a website to modify itself to,or be modified by,each individual user is referred to as __________.

Figure 21-2 -Consider Figure 21-2 above."B" refers to which of the following website design elements?

study conducted by C&R Research on behalf of Disney Online has identified four segments of mothers based on their Internet usage.The Tech Nester segment represents __________ of online moms.

Figure 21-2 -Consider Figure 21-2 above."A" refers to which of the following website design elements?

Websites designed to engage the visitor in an interactive experience involving games,contests,and quizzes with electronic coupons and other gifts as prizes would be referred to as __________ websites.

Realizing that it did not make sense for the company or their customers to create a community on the site,Pizza Hut tapped into __________ to achieve results in a very cost-effective manner.

What is the marketspace?

its research for Disney Online,C&R Research identifies a mother who believes the Internet brings her family closer together,spends an average of 10 hours per week online,and prefers online shopping to in-store shopping as the "__________" segment.

practice of using information provided by cookies for directing online advertising from marketers to those online shoppers whose behavioral profiles suggest they would be interested in such advertising is referred to as

Internet-enabled technologies provide communication capabilities that take three forms.They are

webpage that serves as a publicly accessible personal journal for an individual or an organization is referred to as __________.

online consumer lifestyle segment called "click-and-mortar"

you view a selection at Amazon.com and see "Customers who bought this (item)also bought …",you are seeing the application of __________.

Marketers produce a customer experience through seven website design elements: (1)context; (2)content; (3)community; (4)customization; (5)communication; (6)connection; and (7)__________.

terms of the online customer experience,content refers to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Filters